CHAPTER


DOI :10.26650/B/SS07.2021.002.03   IUP :10.26650/B/SS07.2021.002.03    Full Text (PDF)

Digital Diplomacy: an Evaluation of The Means and Opportunities That Digitalization Brings to Diplomacy

Oğuz GöksuAbdullah Özkan

The process of globalization has led to important paradigm shifts in the understanding of classic diplomacy. In addition to the established diplomacy of the elite, these shifts have created a new sense of diplomacy based on the understanding of civil society, which inherently aim towards social persuasiveness and are of a civilian nature. With this new sense of diplomacy, the private sector, business people, academicians, think tanks, members of the media, etc., have also participated in this process, leading to a wave of diplomacy which has acquired a more civil and democratic character. Undoubtedly, these changes have also led to other important changes in the language, style, and management of diplomacy. Developments in information technologies and the construction of a digital world have wasted no time in becoming reflected in diplomacy; diplomatic missions have begun to change in terms of structure and operation, and steps have begun to be taken in accordance with the requirements of the digital world rather than through classical methods. These new forms of relationships and communication channels, which have resulted from developments in communication, informatics, and information technologies, have helped diplomatic processes move quickly towards the use of virtual media. What is now prominent are concepts such as network diplomacy, e-diplomacy and social media diplomacy, and this has resulted in the era of digital diplomacy. This article focuses on the parameters of the digital changes and evolution in the field diplomacy, as well as the effects of these changes on the state, society, and individuals. As a case study, the article focuses on the digitalization of diplomatic activities in Turkey and the role of digital media in the ability of Turkey to adequately express itself is discussed.



References

  • 21st century statecraft. (2010, May 27). Retrieved from http://www.state.gov/statecraft/overview/index.htm google scholar
  • Clarke, A. (2015). Business as usual? An evaluation of British and Canadian digital diplomacy as police change. google scholar
  • In C. Bjola, & M. Holmes (Eds.), Digital Diplomacy: Theory andPractice (pp. 111-126). New York, NY: Routledge. google scholar
  • Çağıl, M, K. (2012, August 24). Türkiye dijital diplomaside emekliyor [Turkey creeps digital diplomacy] [Web log post]. Retrieved from http://www.radikal.com.tr/dunya/turkiye_dijital_diplomaside_emekliyor-1081387 google scholar
  • Çelebi, B. (2018, June 6). Dijital diplomasi [Web log post]. Retrieved from http://www.usmed.org.tr/blog/ dijital-diplomasi/ google scholar
  • Çömlekçi, M. F. (2019). Dijitalleşen diplomasi ve sosyal medya kullanımı: Büyükelçilik Facebook hesapları üzerine bir araştırma [The Digitalisation of Diplomacy and Social Media Usage: A Research on Embassy Facebook Accounts]. Kırklareli Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi [Kırklareli University Journal of Faculty of Economics and Administrative Sciences], 8(1), 1-13. google scholar
  • Demir, V. (2012). Kamu diplomasisi ve yumuşak güç [Public diplomacy and soft power]. Istanbul, Turkey: Beta Yayınları. google scholar
  • Digital in 2018. (2018, December 20). Digital in 2018 [Web log post] Retrieved from https://wearesocial.com/ blog/2018/01/global-digital-report-2018 google scholar
  • Digital in 2020. (2020, May 12). Digital in 2020 [Web log post] Retrieved from https://wearesocial.com/ digital-2020 google scholar
  • The State of Digital Diplomacy 2016 Report (2016, April 24). Dijital Araştırmalar Derneği’nin Dijital Hükümet 2016 reyting sonuçları [The Results of The Research Association about The State of Digital Diplomacy 2016 Report] [Web log post] Retrieved from https://www.thebrandage.com/ dijital-arastirmalar-derneginin-dijital-hukumet-2016-reyting-sonuclari-aciklandi google scholar
  • Digital Diplomacy (2010, January 23). Digital Diplomacy [Web log post] Retrieved from http://www. digitalaffairs.org/?p=7 google scholar
  • Digital Diplomacy Discussed at DiplomatSchool (2012, December 3). [Web page post] Retrieved from http:// www.bahcesehir.edu.tr/icerik/1778-diplomat-okulunda-digital-diplomasi-konusuldu google scholar
  • Followed world leaders in 2018. (2019, March 4). [Web page post] Retrieved from https://twiplomacy.com/ ranking/the-50-most-followed-world-leaders-in-2018/ google scholar
  • Gregory, B. (2011). American public diplomacy: Enduring characteristics, elusive transformation. The Hague Journal of Diplomacy, 6(3-4), 351-372. google scholar
  • Grincheva, N. (2012). Digital diplomacy rhetoric: International policy frame transformations in diplomatic discourse. Encatc Journal of Culturel Management and Policy, 2(2), 12-29. google scholar
  • Hocking, B., & Melissen, J. (2015). Diplomacy in the digital age. Clingendael Report. The Hague: Netherlands Institute of International Relations Clingendael. google scholar
  • Holmes, M. (2015). Conclusion. The future of digital diplomacy. In C. Bjola, & M. Holmes (Eds.), Digital diplomacy: Theory and practice (pp. 199-206). New York, NY: Routledge. google scholar
  • Public Diplomacy in the Internet Age. (2015, March 3). Speech of Gökhan Yücel [Video]. Retrieved from https:// www.youtube.com/watch?v=W7cR638nvdo google scholar
  • İskit, T. (2007). Diplomasi tarihi [History of diplomacy]. İstanbul, Turkey: Bilgi Üniversitesi Yayınları. google scholar
  • Korhan, S. (2018). Dijital diplomasi aracılığıyla tanınma çabası: Kosova örneği [The struggle of recognition by digital diplomacy: The case of Kosovo]. Cyberpolitik Journal, 3(6), 268-281. google scholar
  • Koyuncu, S., & Medin, B. (2017). Resmi aktörler bağlamında dijital kamu diplomasisi [Digital public diplomacy in the context of official actors]. International Journal of Social Sciences and Education Research, (3)4, 1233-1245. google scholar
  • Köse, E. (2017). Dijital diplomasinin sosyo-ekonomik ve sosyo-politik yapıya etkisi [The impact of digital diplomacy on socio-economic and socio-politic structure]. Süleyman Demirel Üniversitesi İktidasi ve İdari Bilimler Fakültesi Dergisi, 22(15), 2347-2370. google scholar
  • Lichtenstein, J. (2010, July 16). Digital diplomacy [Web log post]. Retrieved from http://www.nytimes. com/2010/07/18/magazine/18web2-0-t.html?_r=0 google scholar
  • Mytko, G. (2012, February 28). The United Kingdom and the rise of digital public diplomacy [Web log post]. Retrieved from http://www.exchangediplomacy.com/the-united-kingdom-and-the-rise-of-digital-public-diplomacy google scholar
  • Naci Koru (2011, March 4). Digital Diplomacy (episode 1). [Video] Retrieved from https://www.youtube.com/ watch?v=ZlrrwL9Fenw google scholar
  • Noyan, A. (2014, January 8). Dijital diplomasinin 2013 şampiyonları ABD ve İran [Champions of digital diplomacy in 2913: USA and Iran] [Web log post]. Retrieved from http://webrazzi.com/2014/01/08/ dijital-diplomasinin-2013-sampiyonlari-abd-ve-iran/ google scholar
  • Özkan, A. (2014). 21. yüzyılın etkili iletişim yöntemi kamu diplomasisinde yumuşak güç unsuru olarak medyanın stratejik kullanımı [The strategic use of media as a soft power element in 21st century’s effective communication method public diplomacy]. Presented at the International Communication Science and Media Studies Congress (12-15 May 2014). Kocaeli, Turkey: Kocaeli University Faculty of Communication. google scholar
  • Özkan, A. (2016). Uluslararası halkla ilişkiler ve bir halkla ilişkiler etkinliği olarak kamu diplomasisi [International public relations and public diplomacy as a public relations activity]. In B. Kılınç (Ed.), Kamu diplomasisi ve uluslararası halkla ilişkiler [Public diplomacy and international public relations] (pp. 3-27). Eskişehir, Turkey: Anadolu Üniversitesi Yayınları. google scholar
  • Public diplomacy in the internet age (2015, February 11). [Web page post] Retrieved from http://www. yenidiplomasi.com/2015/02/internet-cagnda-kamu-diplomasisi-public.html#more google scholar
  • Saka, E., & Ezgin, S. A. (2016). Dijital diplomasi: Bir literatür incelemesi [Digital diplomacy: a literature review]. In B. Sunar Cankuratan (Ed.), Uluslararası ilişkilere disiplinlerarası bir yaklaşım: Uluslararası iletişim perspektifi [An interdisciplinary approach to international relations: International communication perspective] (pp. 55-74). İstanbul, Turkey: Röle Akademik Yayıncılık. google scholar
  • Sodd16. (2016, March 10). The state of digital diplomacy [Web page post]. Retrieved from http://www.sodd16. com/presidents-presidencies/ google scholar
  • Sönmezışık, K. (2014, January 4). Siber şovalyeler [Syber Knights] [Web log post]. Retrieved from http://www. yenisafak.com.tr/dunya/siber-sovalyeler-601150 google scholar
  • Telegraph. (2012, May 29). Barack Obama’s ‘four more years’ tweet most popular ever [Web log post]. Retrieved from http://www.telegraph.co.uk/news/worldnews/us-election/9660533/Barack-Obamas-four-more-years-tweet-most-popular-ever.html google scholar
  • Trace effects. (2018, March 8). [Web log post]. Retrieved from https://americanenglish.state.gov/trace-effects google scholar
  • Twiplomacy study 2014-update. (2014, April 26). [Web log post]. Retrieved from http://twiplomacy.com/blog/ twiplomacy-study-2014-update/ google scholar
  • Varoğlu, A. (2013). Kamu diplomasisinde kavramsal ve kuramsal süreç [Conceptual and theoretical process in public diplomacy]. In A. Yalçınkaya, & Y. Özgen (Eds.), Kamu Diplomasisi [Public diplomacy] (pp. 1-29). İstanbul, Turkey: Bahçeşehir Üniversitesi Yayınları. google scholar
  • Westcott, N. (2008). Digital diplomacy: The impact of the internet on international relations. Oxford Internet Institute, Research Report 16, 1-20. Retrieved from https://papers.ssrn.com/sol3/papers. cfm?abstract_id=1326476 google scholar
  • Yılmaz, S. (2012). Akıllı güç [Smart power]. İstanbul: Kum Saati Yayınları. google scholar
  • Yücel, G. (2016). Dijital diplomasi [Digital diplomacy]. TRT Akademi, 1 (2), 748-760. google scholar
  • Yüzbaşıoğlu, N. (2017, March 11). Dijital diplomasinin en iyileri Türkiye’den [The Best of Digital Diplomacy from Turkey] [Web log post]. Retrieved from https://www.aa.com.tr/tr/turkiye/ dijital-diplomasinin-en-iyileri-turkiyeden/781999 google scholar


SHARE




Istanbul University Press aims to contribute to the dissemination of ever growing scientific knowledge through publication of high quality scientific journals and books in accordance with the international publishing standards and ethics. Istanbul University Press follows an open access, non-commercial, scholarly publishing.