Human Computer Interaction: Research and Applications

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DOI :10.26650/B/ET07.2020.012.11   IUP :10.26650/B/ET07.2020.012.11    Full Text (PDF)

The Second-hand Dealers as a Profession Evolved From a Physical Environment to a Digital Space: Second-hand Dealers Using The Letgo Application

Betül Aydoğan

The fact that e-commerce is also available for second-hand products created for the second-hand dealers a new commercial practice and space. The LetGo application, designed for the sale of second-hand products, offers an opportunity to see products for sale in the user’s immediate vicinity with its suitable interface, while also offering the opportunity to sell. In this way, people who buy second-hand products from second-hand sellers can also sell their products. Second-hand dealers have also started using this application and have become a part of the e-commerce platform. This study aims to question what LetGo brings to the professional practices of second-hand dealers. To this aim, the current study follows multiple methods: firstly, the user experience test has been applied with ten people, and then field research has been conducted through in-depth interviews. According to the findings of the study, second-hand dealers do not see any problem using LetGo to gain commercial benefits and continue their business. However, it can be concluded that the application is a disadvantageous sales channel compared to the shop with its distrustful relations, inconclusive sales process, irregular information architecture, and inactive interaction environment.


Keywords: Second-hand Dealers, Second Hand Online Product Trading, LetGo, Shop
DOI :10.26650/B/ET07.2020.012.11   IUP :10.26650/B/ET07.2020.012.11    Full Text (PDF)

Fiziksel Mekandan Dijital Bir Uzama Doğru Evrilen Eskicilik Mesleği: Letgo Uygulaması Kullanan Eskiciler

Betül Aydoğan

E-ticaretin ikinci el ürünler için de kullanılabilir olması, eskicileri yeni bir ticari pratik ve uzam ile karşı karşıya bırakmıştır. İkinci el ürünlerin satılması için tasarlanan LetGo, pratik arayüzü ile anında yakın çevredeki satılık ürünleri görmeye fırsat tanırken aynı zamanda satış imkanı da sunmaktadır. Böylece daha önce eskicilerin ürün tedarik edilebildikleri ve ürün sattıkları kişiler, kendi ürünlerini alıp satabilmektedirler. Eskiciler de bahsi geçen uygulamayı kullanmaya başlayarak çevrimiçi e-ticaret platformuna dahil olmuşlardır. Bu çalışma LetGo’nun eskicilerin mesleki pratiklerine ne getirdiğini sorgulamayı amaçlamaktadır. On kişi ile öncelikle kullanıcı deneyimi testi yapılmış, ardından derinlemesine görüşmeler gerçekleştirilerek çoklu bir yöntem izlenmiştir. Çalışmanın bulgularına göre, eskiciler, ticari fayda sağlamak ve işlerini devam ettirebilmek için LetGo’yu kullanmakta bir beis görmemektedirler; ancak söz konusu uygulamanın güvensiz ilişkileri, sonuçsuz kalabilen satış süreci, düzensiz bilgi mimarisi, soğuk etkileşim ortamı ile dükkana göre dezavantajlı bir satış kanalı olduğu sonucuna varılabilir.


Keywords: Eskicilik, İkinci El Online Ürün Ticareti, LetGo, Dükkan

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