Human Computer Interaction: Research and Applications

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DOI :10.26650/B/ET07.2020.012.09   IUP :10.26650/B/ET07.2020.012.09    Full Text (PDF)

Evaluation of the Usability of a Newly Operating E-commerce Website in Turkey

Denizhan Demirkol, Asım Kerem Hancı

E-commerce, arisen from digitalization, has started to spread rapidly in Turkey as in the rest of the world. Human-Computer Interaction, like other interfaces, comes into prominence when searching e-commerce web-sites. Usability testing, which is one of the human-computer interaction application fields, is very limited in e-commerce web-sites. This study aimed to investigate the usability of amazon.com.tr which entered the Turkey market in September 2018. The usability study was carried out using 12 volunteer participants in the completion of 8 tasks and using an eye tracking device using the SUS-TR scale (Demirkol, 2018). As a result, it was determined that the users had difficulty in specific tasks and important findings are shared in this study.


Keywords: Usability, Human-Computer Interaction, E-Commerce
DOI :10.26650/B/ET07.2020.012.09   IUP :10.26650/B/ET07.2020.012.09    Full Text (PDF)

Türkiye’de Yeni Faaliyet Göstermeye Başlamış Bir E-Ticaret Web Sitesinin Kullanılabilirliğinin Değerlendirilmesi

Denizhan Demirkol, Asım Kerem Hancı

Dijitalleşme aracılığıyla ortaya çıkan e-ticaret, dünya ile birlikte Türkiye’de de hızla yaygınlaşmaya başlamıştır. Her ara yüz incelemesinde olduğu gibi e-ticaret sitelerinde de insan bilgisayar etkileşimi ön plana çıkmaktadır. İnsanbilgisayar etkileşiminin uygulama alanlarından biri olan kullanılabilirlik testlerinin özellikle e-ticaret web sitelerinde yapılan çalışmaları oldukça sınırlıdır. Bu çalışmada, 2018 Eylül ayında Türkiye pazarına giren Amazon.com.tr’nin kullanılabilirliğinin araştırılması hedeflenmiştir. Kullanılabilirlik çalışması 12 gönüllü katılımcı ile 8 adet görev verilerek ve göz izleme cihazı ve SUS-TR (Demirkol,2018) ölçeği kullanılarak gerçekleştirilmiştir. Sonuç olarak kullanıcıların spesifik görevlerde zorlandıkları tespit edilmiş ve önemli bulgular çalışmada paylaşılmıştır.


Keywords: Kullanılabilirlik, İnsan Bilgisayar Etkileşimi, E-Ticaret

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