Digital Siege

Editor	Sevimece Karadoğan Doruk, Seda Mengü, Ebru Ulusoy
Digitalization is prevalent in almost every field of life in today’s world. There is no escape from its impacts. But, it is getting increasingly important to investigate its positive and negative aspects to build a digital culture that benefits, rather than hurts and divides societies and people. This book addresses a theme of growing importance in multiple disciplines, such as communication, business, political science, sociology. It aims to understand how digitalization has been transforming our world and identities. Academic interest in this topic is due to an increasing need to understand these transformations’ details and the meaning of these transformations in the big scheme of things. This book was inspired by a desire to draw together an academic interest in this topic to investigate the meaning and impacts of digitalization and the “new” digital culture. We invited authors from different areas to write chapters that contribute to exploring how digitalization affects their field and its consequences. Each chapter in this book seeks to contribute to the conceptual understanding of one or more dimensions of digitalization. It investigates from a multidisciplinary perspective the ‘what’s ‘how’s of digitalization, and tries to understand the advantages and disadvantages of it for society, various institutions, and individual consumer citizens.
Subjects	Communication

Editor

Sevimece Karadoğan Doruk, Seda Mengü, Ebru Ulusoy

Digitalization is prevalent in almost every field of life in today’s world. There is no escape from its impacts. But, it is getting increasingly important to investigate its positive and negative aspects to build a digital culture that benefits, rather than hurts and divides societies and people. This book addresses a theme of growing importance in multiple disciplines, such as communication, business, political science, sociology. It aims to understand how digitalization has been transforming our world and identities.
Academic interest in this topic is due to an increasing need to understand these transformations’ details and the meaning of these transformations in the big scheme of things. This book was inspired by a desire to draw together an academic interest in this topic to investigate the meaning and impacts of digitalization and the “new” digital culture. We invited authors from different areas to write chapters that contribute to exploring how digitalization affects their field and its consequences.
Each chapter in this book seeks to contribute to the conceptual understanding of one or more dimensions of digitalization. It investigates from a multidisciplinary perspective the ‘what’s ‘how’s of digitalization, and tries to understand the advantages and disadvantages of it for society, various institutions, and individual consumer citizens.

Subjects

Communication

Theoretical Approach to Big Data Analytics and Neuromarketing: Advances in Understanding Consumer Trends

Oğuz Kuş, Nevenka Popović Šević

DOI :10.26650/B/SS07.2021.002.14

P. 279-295

ISBN	978-605-07-0794-6
E-ISBN	978-605-07-0764-9
Publisher	Istanbul University Press
Publish Date	07.04.2021
Cover (PDF)
Front Pages (PDF)
e-PUB
Full Text (PDF)

Digital Siege

Digital Siege

TABLE OF CONTENTS AND LIST OF CONTRIBUTORS

Digital Culture and Power

Digital Value: on the Achievements / Losses of Digital Culture

Digital Diplomacy: an Evaluation of The Means and Opportunities That Digitalization Brings to Diplomacy

Fake News as a Post-factual Reproduction of the Postmodern Digital Society

Is the Internet of Things Transforming a Surveillance Tool?

Leadership and Agency in Algorithmic Society

Digital Innovativeness of Successors in Smaller Family Business

Digital Perception Management

Cyberbullying Hurts: The Rising Threat to Youth in the Digital Age

An Assessment Based on the Siege of Digital Labor and Generation Z

Media Sociology Under Digital Siege

Digital Public Relations and The Transformation of Identities

Beyond the Screen - From Virtual Reality to Moving Museums: Turkey’s Potential in A Postmigrant Era

Theoretical Approach to Big Data Analytics and Neuromarketing: Advances in Understanding Consumer Trends

Digital Activism in the Context of Social Movements: The Case of Change.org

Conclusion (Digital Siege)

INFORMATION

LICENCE

SUBSCRIBE

SHARE