Research Article


DOI :10.26650/JECS2022-1196419   IUP :10.26650/JECS2022-1196419    Full Text (PDF)

Materialistic Tendency and Conspicuous Consumption Behavior: The Mediating Role of Social Media Usage

İbrahim Avcı

This research focuses on the materialistic tendencies and conspicuous consumption behaviors of consumers, especially in today's social media age. The research's goal is to determine the effect of materialistic tendencies on conspicuous consumption behavior and to investigate the role of social media usage in mediating this effect. The data were collected in this context using a prepared survey form, and 596 consumers participated in the survey during the data collection process. SPSS and AMOS programs were used to analyze the collected data. As a result of the analyses, it was discovered that the materialistic tendency had a positive and significant effect on both conspicuous consumption behavior and social media usage; it was also discovered that social media usage had a positive and significant effect on conspicuous consumption behavior. Furthermore, it was determined that social media usage has a partial mediation in the effect of materialistic tendency on conspicuous consumption behavior; in other words, a portion of the effect of materialistic tendency on conspicuous consumption behavior is realized through social media usage. Suggestions for both theory and practice were made in light of these findings.


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APA

Avcı, İ. (2023). Materialistic Tendency and Conspicuous Consumption Behavior: The Mediating Role of Social Media Usage. Journal of Economy Culture and Society, 0(67), 155-169. https://doi.org/10.26650/JECS2022-1196419


AMA

Avcı İ. Materialistic Tendency and Conspicuous Consumption Behavior: The Mediating Role of Social Media Usage. Journal of Economy Culture and Society. 2023;0(67):155-169. https://doi.org/10.26650/JECS2022-1196419


ABNT

Avcı, İ. Materialistic Tendency and Conspicuous Consumption Behavior: The Mediating Role of Social Media Usage. Journal of Economy Culture and Society, [Publisher Location], v. 0, n. 67, p. 155-169, 2023.


Chicago: Author-Date Style

Avcı, İbrahim,. 2023. “Materialistic Tendency and Conspicuous Consumption Behavior: The Mediating Role of Social Media Usage.” Journal of Economy Culture and Society 0, no. 67: 155-169. https://doi.org/10.26650/JECS2022-1196419


Chicago: Humanities Style

Avcı, İbrahim,. Materialistic Tendency and Conspicuous Consumption Behavior: The Mediating Role of Social Media Usage.” Journal of Economy Culture and Society 0, no. 67 (Apr. 2024): 155-169. https://doi.org/10.26650/JECS2022-1196419


Harvard: Australian Style

Avcı, İ 2023, 'Materialistic Tendency and Conspicuous Consumption Behavior: The Mediating Role of Social Media Usage', Journal of Economy Culture and Society, vol. 0, no. 67, pp. 155-169, viewed 19 Apr. 2024, https://doi.org/10.26650/JECS2022-1196419


Harvard: Author-Date Style

Avcı, İ. (2023) ‘Materialistic Tendency and Conspicuous Consumption Behavior: The Mediating Role of Social Media Usage’, Journal of Economy Culture and Society, 0(67), pp. 155-169. https://doi.org/10.26650/JECS2022-1196419 (19 Apr. 2024).


MLA

Avcı, İbrahim,. Materialistic Tendency and Conspicuous Consumption Behavior: The Mediating Role of Social Media Usage.” Journal of Economy Culture and Society, vol. 0, no. 67, 2023, pp. 155-169. [Database Container], https://doi.org/10.26650/JECS2022-1196419


Vancouver

Avcı İ. Materialistic Tendency and Conspicuous Consumption Behavior: The Mediating Role of Social Media Usage. Journal of Economy Culture and Society [Internet]. 19 Apr. 2024 [cited 19 Apr. 2024];0(67):155-169. Available from: https://doi.org/10.26650/JECS2022-1196419 doi: 10.26650/JECS2022-1196419


ISNAD

Avcı, İbrahim. Materialistic Tendency and Conspicuous Consumption Behavior: The Mediating Role of Social Media Usage”. Journal of Economy Culture and Society 0/67 (Apr. 2024): 155-169. https://doi.org/10.26650/JECS2022-1196419



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Submitted29.10.2022
Accepted30.04.2023
Published Online25.05.2023

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