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Research Article


DOI :10.26650/jot.2018.4.1.0002   IUP :10.26650/jot.2018.4.1.0002    Full Text (PDF)

Customer-Based Market Positions of Domestic Airlines in Turkey

Meltem Caber

Increasing competition between legacy and low-cost domestic airlines in many countries has made it more important to understand traveler choices, perceptions, preferences, and behavioral intentions. This study aims to assess customerbased market positions of domestic airlines in Turkey. Data obtained from 202 university students were used to generate comparative market positioning maps in order to explore the position of each airline company. The results show that Turkish Airlines had better positions than other airlines in regard to several competitiveness indicators (e.g. quality, price, and favorite travel choice). This finding emphasizes the competitive advantage of legacy domestic airlines as against that of low-cost airlines. 

Keywords: Market position, Competitiveness, Domestic aviation, Legacy and low-cost airlines, Customer

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Citations

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APA

Caber, M. (2018). Customer-Based Market Positions of Domestic Airlines in Turkey. Journal of Tourismology, 4(1), 9-19. https://doi.org/10.26650/jot.2018.4.1.0002


AMA

Caber M. Customer-Based Market Positions of Domestic Airlines in Turkey. Journal of Tourismology. 2018;4(1):9-19. https://doi.org/10.26650/jot.2018.4.1.0002


ABNT

Caber, M. Customer-Based Market Positions of Domestic Airlines in Turkey. Journal of Tourismology, [Publisher Location], v. 4, n. 1, p. 9-19, 2018.


Chicago: Author-Date Style

Caber, Meltem,. 2018. “Customer-Based Market Positions of Domestic Airlines in Turkey.” Journal of Tourismology 4, no. 1: 9-19. https://doi.org/10.26650/jot.2018.4.1.0002


Chicago: Humanities Style

Caber, Meltem,. “Customer-Based Market Positions of Domestic Airlines in Turkey.” Journal of Tourismology 4, no. 1 (Apr. 2024): 9-19. https://doi.org/10.26650/jot.2018.4.1.0002


Harvard: Australian Style

Caber, M 2018, 'Customer-Based Market Positions of Domestic Airlines in Turkey', Journal of Tourismology, vol. 4, no. 1, pp. 9-19, viewed 16 Apr. 2024, https://doi.org/10.26650/jot.2018.4.1.0002


Harvard: Author-Date Style

Caber, M. (2018) ‘Customer-Based Market Positions of Domestic Airlines in Turkey’, Journal of Tourismology, 4(1), pp. 9-19. https://doi.org/10.26650/jot.2018.4.1.0002 (16 Apr. 2024).


MLA

Caber, Meltem,. “Customer-Based Market Positions of Domestic Airlines in Turkey.” Journal of Tourismology, vol. 4, no. 1, 2018, pp. 9-19. [Database Container], https://doi.org/10.26650/jot.2018.4.1.0002


Vancouver

Caber M. Customer-Based Market Positions of Domestic Airlines in Turkey. Journal of Tourismology [Internet]. 16 Apr. 2024 [cited 16 Apr. 2024];4(1):9-19. Available from: https://doi.org/10.26650/jot.2018.4.1.0002 doi: 10.26650/jot.2018.4.1.0002


ISNAD

Caber, Meltem. “Customer-Based Market Positions of Domestic Airlines in Turkey”. Journal of Tourismology 4/1 (Apr. 2024): 9-19. https://doi.org/10.26650/jot.2018.4.1.0002



TIMELINE


Submitted22.01.2018
Accepted24.04.2018

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