Journal of Transportation and Logistics

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DOI :10.26650/JTL.2020.0018   IUP :10.26650/JTL.2020.0018    Full Text (PDF)

Measuring Digital Divide in E-Commerce by Log-Linear Models and Non-Parametric Tests: An Application of Turkey

Sultan Kuzu Yıldırım, Çiğdem Arıcıgil Çilan

The purpose of the study is to examine the relationships between individuals who engage in e-commerce and their demographic factors and to investigate whether their status of e-commerce engagement differentiates according to demographic factors. In case of differences, demographic factors caused by the Digital Divide were examined. If Digital Division is not detected, the reasons for this are emphasized. For this purpose, the overall profile of the customer group engaged in e-commerce in Turkey was summarized, and the demographic variables that e-commerce is associated with were determined using Non-Parametric techniques. Then, utilizing the Log-Linear Models, one of the methods of the Advanced Contingency Table Analysis, the effects including two-way and three-way interactions were investigated. Consequently, among those who engage in e-commerce in Turkey, it was determined that education caused the digital divide, however, gender remained ineffective.

Keywords: Digital Divide, E-Commerce, Contingency Table, Non-Parametric Tests, Log-Linear Models

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APA

Kuzu Yıldırım, S., & Arıcıgil Çilan, Ç. (2020). Measuring Digital Divide in E-Commerce by Log-Linear Models and Non-Parametric Tests: An Application of Turkey. Journal of Transportation and Logistics, 5(2), 93-104. https://doi.org/10.26650/JTL.2020.0018


AMA

Kuzu Yıldırım S, Arıcıgil Çilan Ç. Measuring Digital Divide in E-Commerce by Log-Linear Models and Non-Parametric Tests: An Application of Turkey. Journal of Transportation and Logistics. 2020;5(2):93-104. https://doi.org/10.26650/JTL.2020.0018


ABNT

Kuzu Yıldırım, S.; Arıcıgil Çilan, Ç. Measuring Digital Divide in E-Commerce by Log-Linear Models and Non-Parametric Tests: An Application of Turkey. Journal of Transportation and Logistics, [Publisher Location], v. 5, n. 2, p. 93-104, 2020.


Chicago: Author-Date Style

Kuzu Yıldırım, Sultan, and Çiğdem Arıcıgil Çilan. 2020. “Measuring Digital Divide in E-Commerce by Log-Linear Models and Non-Parametric Tests: An Application of Turkey.” Journal of Transportation and Logistics 5, no. 2: 93-104. https://doi.org/10.26650/JTL.2020.0018


Chicago: Humanities Style

Kuzu Yıldırım, Sultan, and Çiğdem Arıcıgil Çilan. “Measuring Digital Divide in E-Commerce by Log-Linear Models and Non-Parametric Tests: An Application of Turkey.” Journal of Transportation and Logistics 5, no. 2 (Apr. 2024): 93-104. https://doi.org/10.26650/JTL.2020.0018


Harvard: Australian Style

Kuzu Yıldırım, S & Arıcıgil Çilan, Ç 2020, 'Measuring Digital Divide in E-Commerce by Log-Linear Models and Non-Parametric Tests: An Application of Turkey', Journal of Transportation and Logistics, vol. 5, no. 2, pp. 93-104, viewed 16 Apr. 2024, https://doi.org/10.26650/JTL.2020.0018


Harvard: Author-Date Style

Kuzu Yıldırım, S. and Arıcıgil Çilan, Ç. (2020) ‘Measuring Digital Divide in E-Commerce by Log-Linear Models and Non-Parametric Tests: An Application of Turkey’, Journal of Transportation and Logistics, 5(2), pp. 93-104. https://doi.org/10.26650/JTL.2020.0018 (16 Apr. 2024).


MLA

Kuzu Yıldırım, Sultan, and Çiğdem Arıcıgil Çilan. “Measuring Digital Divide in E-Commerce by Log-Linear Models and Non-Parametric Tests: An Application of Turkey.” Journal of Transportation and Logistics, vol. 5, no. 2, 2020, pp. 93-104. [Database Container], https://doi.org/10.26650/JTL.2020.0018


Vancouver

Kuzu Yıldırım S, Arıcıgil Çilan Ç. Measuring Digital Divide in E-Commerce by Log-Linear Models and Non-Parametric Tests: An Application of Turkey. Journal of Transportation and Logistics [Internet]. 16 Apr. 2024 [cited 16 Apr. 2024];5(2):93-104. Available from: https://doi.org/10.26650/JTL.2020.0018 doi: 10.26650/JTL.2020.0018


ISNAD

Kuzu Yıldırım, Sultan - Arıcıgil Çilan, Çiğdem. “Measuring Digital Divide in E-Commerce by Log-Linear Models and Non-Parametric Tests: An Application of Turkey”. Journal of Transportation and Logistics 5/2 (Apr. 2024): 93-104. https://doi.org/10.26650/JTL.2020.0018



TIMELINE


Submitted01.07.2020
Accepted06.10.2020
Published Online20.11.2020

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