DOI :10.26650/B/SS07.2021.002.01   IUP :10.26650/B/SS07.2021.002.01    Full Text (PDF)

Digital Culture and Power

Emine YavaşgelElira Turdubaeva

The most significant development regarding the cultural formation of the 21st Century is the digitalization of communication with the invention of the Internet. We have entered a multi-layered cultural transformation through technology, communication and the shaping power of media. M. Castells (2009) who identifies technology with society, argues in The Rise of the Network Society that the networks in new media form the social morphology of the society, and revolutionize cultural processes. 

No expression of socializing or symbolic representations can be isolated from the power relations that form it. For this reason, a critical cultural theory naturally leads us to a political theory. Power is not a separate area of investigation; it lies at the center of the whole social life. In this chapter, digital culture will be discussed as a socialized subjectivity as part of digital habitus, and arenas which were entered into with an aim to transform and conserve the power balance will be examined. In the digital world which is comprised of components such as digitality, interactivity, socializing, participation, hyper-reality and hyper-textuality, individuals have the freedom to communicate with whomever they want, be a member of or leave online communities. But, we are trying to discover the place of reality in the digital world where identities are reproduced and consumed. 

The process of modernization, which, together with capitalism, transforms everything into material elements, also materialized man, gave him a numerical value, and as a result, individuals have assumed the form of the space where they belong outside their own existence as everything that is material became liquid, or, fluid (Marx, 1848). A brand new behavioral practice is demonstrated in the fluid relations established within digital living rooms representing this new social space. In this study, these behavioral practices and relations with power was subjected to descriptive analysis.


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