Digital Value: on the Achievements / Losses of Digital CultureBahar Eroğlu Yalın, Sibel Ak
It is possible to explore the concept of value that is different from the previous and transformed in the digital age that we are experiencing - individual or social - by revealing the interaction of value with culture. Because human beings are faced with the situation of revising values, searching for new values or producing new values in every age, and every period, every culture, every society has value systems that they own or carry. The present time and conditions emerge as factors that prepare the formation of sovereign values and also influence other systems within the social system.
Therefore, information and communication technology, which allows the exchange of cultural images, determines the values in this way (Yetim, 2002) and even the activities of this technology, especially advertising, public relations and marketing, in Duverger’s words “the effect of the images they have forcibly embraced the place of an increasingly intelligent judgment.” (1998: 82). In this study, it will be conceptually evaluated how values and digital itself constitute value in the value world of the digital age defined by these two intertwined concepts, infinity, spacelessness, and timelessness. In this study, how has technology transformed society, institutions and individuals and the relationship of all three with each other? How can new cultural forms of communication age be defined? What is the meaning of the cultural images of the digital age? Questions will be searched for answers.