DOI :10.26650/B/SS10.2023.001.12   IUP :10.26650/B/SS10.2023.001.12    Full Text (PDF)

Augmented Reality in Restaurant Package Service: The Gourmets’ Consumer Perspectives for Amid and Post-Covid-19 Era

Zülfikar Peynirciİbrahim Çifçi

This study aims to reveal the gourmets' perceptions toward using augmented reality (AR) in restaurant package services experience amid and post-COVID-19 era. A qualitative research approach was deemed by drawing on the 12 semi-structured interviews using snowball sampling. The data was theme-analyzed, resulting in four interconnected main themes: attributes, consumer readiness for AR, perceived dis/advantages, and challenges toward AR technology proliferation. The findings offer new insights into using AR technologies in the restaurant sector.


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