Research Article


DOI :10.26650/ibr.2024.53.1332658   IUP :10.26650/ibr.2024.53.1332658    Full Text (PDF)

Evaluating the Effect of Artificial Intelligence on Perceived Business Performance of Turkish Firms in Technology Development Zones in Türkiye

Salih Caner

 Artificial intelligence (AI) has become integrated into many areas of business and daily life; however, its strategic impact on organizations in Türkiye has not been thoroughly studied. This study addresses this gap by empirically assessing the effect of AI adoption on perceived business performance. Additionally, using previously developed AI business strategy perspectives, the differences in strategic approaches between AI-adopting and non-adopting companies were examined.

The research surveyed firms located in Technology Development Zones (TDZs) in Türkiye, which are generally more technology-oriented, validating previously constructed AI business strategy perspectives and examining AI’s effect on perceived business performance. The study found a statistically significant, albeit low-level, positive correlation between AI implementation and perceived business performance. Furthermore, it revealed differences in strategic approaches between AI-adopting and non-adopting companies based on previously constructed AI business strategy perspectives.

The study concludes that AI adoption shows promise in enhancing business performance, but its effect is modest in TDZs in Türkiye. This research contributes to the growing body of knowledge on AI in business by providing empirical evidence of AI’s effect on perceived business performance in an emerging economy context and highlighting strategic differences between AI adopters and non-adopters. These findings have important implications for managers considering AI adop t ion and policymakers shaping AI-related regulations.


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APA

Caner, S. (2025). Evaluating the Effect of Artificial Intelligence on Perceived Business Performance of Turkish Firms in Technology Development Zones in Türkiye. Istanbul Business Research, 53(3), 299-325. https://doi.org/10.26650/ibr.2024.53.1332658


AMA

Caner S. Evaluating the Effect of Artificial Intelligence on Perceived Business Performance of Turkish Firms in Technology Development Zones in Türkiye. Istanbul Business Research. 2025;53(3):299-325. https://doi.org/10.26650/ibr.2024.53.1332658


ABNT

Caner, S. Evaluating the Effect of Artificial Intelligence on Perceived Business Performance of Turkish Firms in Technology Development Zones in Türkiye. Istanbul Business Research, [Publisher Location], v. 53, n. 3, p. 299-325, 2025.


Chicago: Author-Date Style

Caner, Salih,. 2025. “Evaluating the Effect of Artificial Intelligence on Perceived Business Performance of Turkish Firms in Technology Development Zones in Türkiye.” Istanbul Business Research 53, no. 3: 299-325. https://doi.org/10.26650/ibr.2024.53.1332658


Chicago: Humanities Style

Caner, Salih,. Evaluating the Effect of Artificial Intelligence on Perceived Business Performance of Turkish Firms in Technology Development Zones in Türkiye.” Istanbul Business Research 53, no. 3 (Jan. 2025): 299-325. https://doi.org/10.26650/ibr.2024.53.1332658


Harvard: Australian Style

Caner, S 2025, 'Evaluating the Effect of Artificial Intelligence on Perceived Business Performance of Turkish Firms in Technology Development Zones in Türkiye', Istanbul Business Research, vol. 53, no. 3, pp. 299-325, viewed 19 Jan. 2025, https://doi.org/10.26650/ibr.2024.53.1332658


Harvard: Author-Date Style

Caner, S. (2025) ‘Evaluating the Effect of Artificial Intelligence on Perceived Business Performance of Turkish Firms in Technology Development Zones in Türkiye’, Istanbul Business Research, 53(3), pp. 299-325. https://doi.org/10.26650/ibr.2024.53.1332658 (19 Jan. 2025).


MLA

Caner, Salih,. Evaluating the Effect of Artificial Intelligence on Perceived Business Performance of Turkish Firms in Technology Development Zones in Türkiye.” Istanbul Business Research, vol. 53, no. 3, 2025, pp. 299-325. [Database Container], https://doi.org/10.26650/ibr.2024.53.1332658


Vancouver

Caner S. Evaluating the Effect of Artificial Intelligence on Perceived Business Performance of Turkish Firms in Technology Development Zones in Türkiye. Istanbul Business Research [Internet]. 19 Jan. 2025 [cited 19 Jan. 2025];53(3):299-325. Available from: https://doi.org/10.26650/ibr.2024.53.1332658 doi: 10.26650/ibr.2024.53.1332658


ISNAD

Caner, Salih. Evaluating the Effect of Artificial Intelligence on Perceived Business Performance of Turkish Firms in Technology Development Zones in Türkiye”. Istanbul Business Research 53/3 (Jan. 2025): 299-325. https://doi.org/10.26650/ibr.2024.53.1332658



TIMELINE


Submitted12.09.2023
Accepted19.12.2024
Published Online09.01.2025

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