Research Article


DOI :10.26650/imj.2022.92.003   IUP :10.26650/imj.2022.92.003    Full Text (PDF)

Attitude Towards Marketing Surveys: The Comparison of Student and Non-Student Samples

Ufuk PalaKalender Özcan Atılgan

Using student samples in marketing research is a debated issue. This study aims to test the differences in attitude towards surveys and marketing surveys between student and non-student samples, the variation differences in attitude towards surveys and marketing surveys between student and non-student sample, the differences among sample groups by means of the impact of different types of promised incentive. The sample of the study consists of two convenient sample groups (student and non-student samples). The survey was applied online and face-to-face to randomly selected 94 college students and 90 non-student individuals. The results demonstrate that there is a difference in attitude towards surveys but not for marketing surveys. While results measuring survey value results are mixed, there is no difference in variation of attitude towards marketing surveys for student and non-student samples. Also, no significant differences exist for the incentives related to the attitude towards marketing surveys. 


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APA

Pala, U., & Atılgan, K.Ö. (2022). Attitude Towards Marketing Surveys: The Comparison of Student and Non-Student Samples. Istanbul Management Journal, 0(92), 47-60. https://doi.org/10.26650/imj.2022.92.003


AMA

Pala U, Atılgan K Ö. Attitude Towards Marketing Surveys: The Comparison of Student and Non-Student Samples. Istanbul Management Journal. 2022;0(92):47-60. https://doi.org/10.26650/imj.2022.92.003


ABNT

Pala, U.; Atılgan, K.Ö. Attitude Towards Marketing Surveys: The Comparison of Student and Non-Student Samples. Istanbul Management Journal, [Publisher Location], v. 0, n. 92, p. 47-60, 2022.


Chicago: Author-Date Style

Pala, Ufuk, and Kalender Özcan Atılgan. 2022. “Attitude Towards Marketing Surveys: The Comparison of Student and Non-Student Samples.” Istanbul Management Journal 0, no. 92: 47-60. https://doi.org/10.26650/imj.2022.92.003


Chicago: Humanities Style

Pala, Ufuk, and Kalender Özcan Atılgan. Attitude Towards Marketing Surveys: The Comparison of Student and Non-Student Samples.” Istanbul Management Journal 0, no. 92 (Oct. 2022): 47-60. https://doi.org/10.26650/imj.2022.92.003


Harvard: Australian Style

Pala, U & Atılgan, KÖ 2022, 'Attitude Towards Marketing Surveys: The Comparison of Student and Non-Student Samples', Istanbul Management Journal, vol. 0, no. 92, pp. 47-60, viewed 5 Oct. 2022, https://doi.org/10.26650/imj.2022.92.003


Harvard: Author-Date Style

Pala, U. and Atılgan, K.Ö. (2022) ‘Attitude Towards Marketing Surveys: The Comparison of Student and Non-Student Samples’, Istanbul Management Journal, 0(92), pp. 47-60. https://doi.org/10.26650/imj.2022.92.003 (5 Oct. 2022).


MLA

Pala, Ufuk, and Kalender Özcan Atılgan. Attitude Towards Marketing Surveys: The Comparison of Student and Non-Student Samples.” Istanbul Management Journal, vol. 0, no. 92, 2022, pp. 47-60. [Database Container], https://doi.org/10.26650/imj.2022.92.003


Vancouver

Pala U, Atılgan KÖ. Attitude Towards Marketing Surveys: The Comparison of Student and Non-Student Samples. Istanbul Management Journal [Internet]. 5 Oct. 2022 [cited 5 Oct. 2022];0(92):47-60. Available from: https://doi.org/10.26650/imj.2022.92.003 doi: 10.26650/imj.2022.92.003


ISNAD

Pala, Ufuk - Atılgan, KalenderÖzcan. Attitude Towards Marketing Surveys: The Comparison of Student and Non-Student Samples”. Istanbul Management Journal 0/92 (Oct. 2022): 47-60. https://doi.org/10.26650/imj.2022.92.003



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Submitted03.02.2022
Accepted30.03.2022
Published Online24.08.2022

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