Research Article


DOI :10.26650/JECS2020-0085   IUP :10.26650/JECS2020-0085    Full Text (PDF)

The Mediating Effect of Organizational Learning on the Relationship between the Cost Leadership Strategy and Business Performance: A Study on Travel Agencies

Ramazan KayaMehmet Akif ÖncüMuammer Mesci

The aim of this research is to investigate the mediating role of organizational learning in the relationship between cost leadership strategy and business performance. The universe of the research is composed of middle and senior managers of The International Air Transport Association (IATA) member travel agencies operating throughout Turkey. Quantitative research method was conducted and the data were obtained by face-to-face and email survey techniques. The data of the 351 questionnaires evaluated were analyzed using the Structuralthe Structural Equation Modeling (SEM) AMOS package program. The results of the study indicate a positive relationship between cost leadership strategy and business performance. In addition, organizational learning plays a mediator role between cost leadership strategy and business performance. These results once again reveal the importance of cost leadership strategy and organizational learning in achieving desired performance goals in travel agencies. The population of this study is limited to IATA member travel agencies. Future research should review this limitation to improve rigorousness and generalisability. The population of this study was restricted to travel agencies. Comparative studies involving hotel and transportation establishments, and thereby changing the universe, will contribute to the relevant literature and provide more effective results.


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APA

Kaya, R., Öncü, M.A., & Mesci, M. (2020). The Mediating Effect of Organizational Learning on the Relationship between the Cost Leadership Strategy and Business Performance: A Study on Travel Agencies. Journal of Economy, Culture and Society, 0(62), 323-343. https://doi.org/10.26650/JECS2020-0085


AMA

Kaya R, Öncü M A, Mesci M. The Mediating Effect of Organizational Learning on the Relationship between the Cost Leadership Strategy and Business Performance: A Study on Travel Agencies. Journal of Economy, Culture and Society. 2020;0(62):323-343. https://doi.org/10.26650/JECS2020-0085


ABNT

Kaya, R.; Öncü, M.A.; Mesci, M. The Mediating Effect of Organizational Learning on the Relationship between the Cost Leadership Strategy and Business Performance: A Study on Travel Agencies. Journal of Economy, Culture and Society, [Publisher Location], v. 0, n. 62, p. 323-343, 2020.


Chicago: Author-Date Style

Kaya, Ramazan, and Mehmet Akif Öncü and Muammer Mesci. 2020. “The Mediating Effect of Organizational Learning on the Relationship between the Cost Leadership Strategy and Business Performance: A Study on Travel Agencies.” Journal of Economy, Culture and Society 0, no. 62: 323-343. https://doi.org/10.26650/JECS2020-0085


Chicago: Humanities Style

Kaya, Ramazan, and Mehmet Akif Öncü and Muammer Mesci. The Mediating Effect of Organizational Learning on the Relationship between the Cost Leadership Strategy and Business Performance: A Study on Travel Agencies.” Journal of Economy, Culture and Society 0, no. 62 (Jun. 2021): 323-343. https://doi.org/10.26650/JECS2020-0085


Harvard: Australian Style

Kaya, R & Öncü, MA & Mesci, M 2020, 'The Mediating Effect of Organizational Learning on the Relationship between the Cost Leadership Strategy and Business Performance: A Study on Travel Agencies', Journal of Economy, Culture and Society, vol. 0, no. 62, pp. 323-343, viewed 25 Jun. 2021, https://doi.org/10.26650/JECS2020-0085


Harvard: Author-Date Style

Kaya, R. and Öncü, M.A. and Mesci, M. (2020) ‘The Mediating Effect of Organizational Learning on the Relationship between the Cost Leadership Strategy and Business Performance: A Study on Travel Agencies’, Journal of Economy, Culture and Society, 0(62), pp. 323-343. https://doi.org/10.26650/JECS2020-0085 (25 Jun. 2021).


MLA

Kaya, Ramazan, and Mehmet Akif Öncü and Muammer Mesci. The Mediating Effect of Organizational Learning on the Relationship between the Cost Leadership Strategy and Business Performance: A Study on Travel Agencies.” Journal of Economy, Culture and Society, vol. 0, no. 62, 2020, pp. 323-343. [Database Container], https://doi.org/10.26650/JECS2020-0085


Vancouver

Kaya R, Öncü MA, Mesci M. The Mediating Effect of Organizational Learning on the Relationship between the Cost Leadership Strategy and Business Performance: A Study on Travel Agencies. Journal of Economy, Culture and Society [Internet]. 25 Jun. 2021 [cited 25 Jun. 2021];0(62):323-343. Available from: https://doi.org/10.26650/JECS2020-0085 doi: 10.26650/JECS2020-0085


ISNAD

Kaya, Ramazan - Öncü, MehmetAkif - Mesci, Muammer. The Mediating Effect of Organizational Learning on the Relationship between the Cost Leadership Strategy and Business Performance: A Study on Travel Agencies”. Journal of Economy, Culture and Society 0/62 (Jun. 2021): 323-343. https://doi.org/10.26650/JECS2020-0085



TIMELINE


Submitted04.06.2020
Accepted10.08.2020
Published Online12.11.2020

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