Research Article

DOI :10.26650/jot.2023.9.2.1297439   IUP :10.26650/jot.2023.9.2.1297439    Full Text (PDF)

Exploring the Influence of Demographic Factors on Perceptions of Festival Tourism in Ilara-Mokin, Nigeria: A Social Exchange Analysis

Khidir Bolaji BalogunAdebimpe Elizabeth Ajagunna

This research article explores the influence of demographic factors, including age, gender, income, and education, on residents’ attitudes and perceptions towards festival tourism. A cross-sectional survey design was employed, utilizing purposive sampling, and 400 questionnaires were distributed to festival participants aged 18 and above. Data collection involved a combination of open-ended and closed-ended questions in the questionnaires, with subsequent analysis employing descriptive and inferential statistics. An analysis by gender highlighted disparities between male and female respondents in how they perceived economic impacts, indicating gender-based variations in expectations and perceptions. The female respondents exhibited positive views regarding the economic advantages of festival tourism. In addition, employment type emerged as a significant predictor of perceived social effects, indicating diverse viewpoints among different occupational groups. For festival organizers and tourism operators, the findings underscored the importance of considering the diverse needs and preferences of various demographic groups when designing festival tourism products and services. This approach ensures the maximization of economic benefits while simultaneously balancing social and cultural values. The application of social exchange theory offered valuable insights into the exchange of rewards and costs within festival tourism interactions, influencing perceptions, and behavior.

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Balogun, K.B., & Ajagunna, A.E. (2023). Exploring the Influence of Demographic Factors on Perceptions of Festival Tourism in Ilara-Mokin, Nigeria: A Social Exchange Analysis. Journal of Tourismology, 9(2), 169-179.


Balogun K B, Ajagunna A E. Exploring the Influence of Demographic Factors on Perceptions of Festival Tourism in Ilara-Mokin, Nigeria: A Social Exchange Analysis. Journal of Tourismology. 2023;9(2):169-179.


Balogun, K.B.; Ajagunna, A.E. Exploring the Influence of Demographic Factors on Perceptions of Festival Tourism in Ilara-Mokin, Nigeria: A Social Exchange Analysis. Journal of Tourismology, [Publisher Location], v. 9, n. 2, p. 169-179, 2023.

Chicago: Author-Date Style

Balogun, Khidir Bolaji, and Adebimpe Elizabeth Ajagunna. 2023. “Exploring the Influence of Demographic Factors on Perceptions of Festival Tourism in Ilara-Mokin, Nigeria: A Social Exchange Analysis.” Journal of Tourismology 9, no. 2: 169-179.

Chicago: Humanities Style

Balogun, Khidir Bolaji, and Adebimpe Elizabeth Ajagunna. Exploring the Influence of Demographic Factors on Perceptions of Festival Tourism in Ilara-Mokin, Nigeria: A Social Exchange Analysis.” Journal of Tourismology 9, no. 2 (Jul. 2024): 169-179.

Harvard: Australian Style

Balogun, KB & Ajagunna, AE 2023, 'Exploring the Influence of Demographic Factors on Perceptions of Festival Tourism in Ilara-Mokin, Nigeria: A Social Exchange Analysis', Journal of Tourismology, vol. 9, no. 2, pp. 169-179, viewed 20 Jul. 2024,

Harvard: Author-Date Style

Balogun, K.B. and Ajagunna, A.E. (2023) ‘Exploring the Influence of Demographic Factors on Perceptions of Festival Tourism in Ilara-Mokin, Nigeria: A Social Exchange Analysis’, Journal of Tourismology, 9(2), pp. 169-179. (20 Jul. 2024).


Balogun, Khidir Bolaji, and Adebimpe Elizabeth Ajagunna. Exploring the Influence of Demographic Factors on Perceptions of Festival Tourism in Ilara-Mokin, Nigeria: A Social Exchange Analysis.” Journal of Tourismology, vol. 9, no. 2, 2023, pp. 169-179. [Database Container],


Balogun KB, Ajagunna AE. Exploring the Influence of Demographic Factors on Perceptions of Festival Tourism in Ilara-Mokin, Nigeria: A Social Exchange Analysis. Journal of Tourismology [Internet]. 20 Jul. 2024 [cited 20 Jul. 2024];9(2):169-179. Available from: doi: 10.26650/jot.2023.9.2.1297439


Balogun, KhidirBolaji - Ajagunna, AdebimpeElizabeth. Exploring the Influence of Demographic Factors on Perceptions of Festival Tourism in Ilara-Mokin, Nigeria: A Social Exchange Analysis”. Journal of Tourismology 9/2 (Jul. 2024): 169-179.


Published Online30.12.2023


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