Research Article


DOI :10.26650/jot.2021.7.2.1017009   IUP :10.26650/jot.2021.7.2.1017009    Full Text (PDF)

Gamification Practices in Museums

Özgül ÇetinFethiye Erbay

Museums as cultural institutions serve a large number of audiences. To communicate effectively with their visitors and attract new audiences, museums have to develop new methods and tools. The competition from other alternative leisure time activities makes it increasingly harder for museums to attract visitors. “Gamification” is an effective method for museums to interact with their visitors. Gamification tools have already been implemented successfully in education, health, self-improvement, and other areas. There are various studies on the utilization of gamification in marketing, business, and communication as well. Yet studies on the gamification of museum experiences are scant. The purpose of this study is to close this gap, identify possible gamification methods in museums, and explore the impact of gamification on the visitor experience. In order to do so, interviews were conducted with eight museum professionals. Results indicate that gamification is an engaging tool for a meaningful museum experience for visitors. In addition to the benefits of gamification, some difficulties and challenges were also explored.


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APA

Çetin, Ö., & Erbay, F. (2021). Gamification Practices in Museums. Journal of Tourismology, 7(2), 265-276. https://doi.org/10.26650/jot.2021.7.2.1017009


AMA

Çetin Ö, Erbay F. Gamification Practices in Museums. Journal of Tourismology. 2021;7(2):265-276. https://doi.org/10.26650/jot.2021.7.2.1017009


ABNT

Çetin, Ö.; Erbay, F. Gamification Practices in Museums. Journal of Tourismology, [Publisher Location], v. 7, n. 2, p. 265-276, 2021.


Chicago: Author-Date Style

Çetin, Özgül, and Fethiye Erbay. 2021. “Gamification Practices in Museums.” Journal of Tourismology 7, no. 2: 265-276. https://doi.org/10.26650/jot.2021.7.2.1017009


Chicago: Humanities Style

Çetin, Özgül, and Fethiye Erbay. Gamification Practices in Museums.” Journal of Tourismology 7, no. 2 (Sep. 2022): 265-276. https://doi.org/10.26650/jot.2021.7.2.1017009


Harvard: Australian Style

Çetin, Ö & Erbay, F 2021, 'Gamification Practices in Museums', Journal of Tourismology, vol. 7, no. 2, pp. 265-276, viewed 26 Sep. 2022, https://doi.org/10.26650/jot.2021.7.2.1017009


Harvard: Author-Date Style

Çetin, Ö. and Erbay, F. (2021) ‘Gamification Practices in Museums’, Journal of Tourismology, 7(2), pp. 265-276. https://doi.org/10.26650/jot.2021.7.2.1017009 (26 Sep. 2022).


MLA

Çetin, Özgül, and Fethiye Erbay. Gamification Practices in Museums.” Journal of Tourismology, vol. 7, no. 2, 2021, pp. 265-276. [Database Container], https://doi.org/10.26650/jot.2021.7.2.1017009


Vancouver

Çetin Ö, Erbay F. Gamification Practices in Museums. Journal of Tourismology [Internet]. 26 Sep. 2022 [cited 26 Sep. 2022];7(2):265-276. Available from: https://doi.org/10.26650/jot.2021.7.2.1017009 doi: 10.26650/jot.2021.7.2.1017009


ISNAD

Çetin, Özgül - Erbay, Fethiye. Gamification Practices in Museums”. Journal of Tourismology 7/2 (Sep. 2022): 265-276. https://doi.org/10.26650/jot.2021.7.2.1017009



TIMELINE


Submitted03.11.2021
Accepted24.12.2021
Published Online27.12.2021

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