Transnationalization of Turkish Television Series
Cultural Codes Creating a Universal Context and Reception of The Audience: the Case Study of İstanbullu Geli̇nÖzlem Arda, Özlem Çağlan Bilsel
Television series is one of the production types that has a wide audience in the broadcasting industry. Turkish series have a rising value that are received with a great interest both in national and international scale. In this study, how the series İstanbullu Gelin (La Novia de Estambul) presents cultural codes by creating a universal context, will be analyzed. With both its nomination for an international award and its formal features differentiation in the Turkish series industry, İstanbullu Gelin was chosen as a sample of the study. Following a survey, it is revealed that the viewers of İstanbullu Gelin are encoding the cultural codes . The study investigates which cultural codes exist , how these codes are received, how to create a universal context beyond the national in İstanbullu Gelin by conducting a questionnaire with open ended and closed ended questions, a technique that was made using the/a descriptive study method. The aim of this study is to describe how Turkish cultural values are received and how the audience gave meaning to the cultural codes through the television series and to determine of the existence of cultural codes in İstanbullu Gelin and the universal representation of these cultural codes. The method of the study is qualitative research that provides descriptive data for the topic of study and also the questionnaire technique is made use of in the study. In the study, the sample group is created to represent strong ability and it is targeted to gather systematic data through the obtained data. It is revealed that maternity and being a peer are equally sacred and most of the participants think that family, relatives and children are Turkish cultural values.