Araştırma Makalesi

DOI :10.26650/jot.2021.7.2.1017009   IUP :10.26650/jot.2021.7.2.1017009    Tam Metin (PDF)

Gamification Practices in Museums

Özgül ÇetinFethiye Erbay

Museums as cultural institutions serve a large number of audiences. To communicate effectively with their visitors and attract new audiences, museums have to develop new methods and tools. The competition from other alternative leisure time activities makes it increasingly harder for museums to attract visitors. “Gamification” is an effective method for museums to interact with their visitors. Gamification tools have already been implemented successfully in education, health, self-improvement, and other areas. There are various studies on the utilization of gamification in marketing, business, and communication as well. Yet studies on the gamification of museum experiences are scant. The purpose of this study is to close this gap, identify possible gamification methods in museums, and explore the impact of gamification on the visitor experience. In order to do so, interviews were conducted with eight museum professionals. Results indicate that gamification is an engaging tool for a meaningful museum experience for visitors. In addition to the benefits of gamification, some difficulties and challenges were also explored.

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Çetin, Ö., & Erbay, F. (2021). Gamification Practices in Museums. Journal of Tourismology, 7(2), 265-276.


Çetin Ö, Erbay F. Gamification Practices in Museums. Journal of Tourismology. 2021;7(2):265-276.


Çetin, Ö.; Erbay, F. Gamification Practices in Museums. Journal of Tourismology, [Publisher Location], v. 7, n. 2, p. 265-276, 2021.

Chicago: Author-Date Style

Çetin, Özgül, and Fethiye Erbay. 2021. “Gamification Practices in Museums.” Journal of Tourismology 7, no. 2: 265-276.

Chicago: Humanities Style

Çetin, Özgül, and Fethiye Erbay. Gamification Practices in Museums.” Journal of Tourismology 7, no. 2 (Feb. 2023): 265-276.

Harvard: Australian Style

Çetin, Ö & Erbay, F 2021, 'Gamification Practices in Museums', Journal of Tourismology, vol. 7, no. 2, pp. 265-276, viewed 3 Feb. 2023,

Harvard: Author-Date Style

Çetin, Ö. and Erbay, F. (2021) ‘Gamification Practices in Museums’, Journal of Tourismology, 7(2), pp. 265-276. (3 Feb. 2023).


Çetin, Özgül, and Fethiye Erbay. Gamification Practices in Museums.” Journal of Tourismology, vol. 7, no. 2, 2021, pp. 265-276. [Database Container],


Çetin Ö, Erbay F. Gamification Practices in Museums. Journal of Tourismology [Internet]. 3 Feb. 2023 [cited 3 Feb. 2023];7(2):265-276. Available from: doi: 10.26650/jot.2021.7.2.1017009


Çetin, Özgül - Erbay, Fethiye. Gamification Practices in Museums”. Journal of Tourismology 7/2 (Feb. 2023): 265-276.


Çevrimiçi Yayınlanma27.12.2021


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