Transnationalization of Turkish Television Series

EnglishTürkçe

CHAPTER


DOI :10.26650/B/SS18.2021.004.002   IUP :10.26650/B/SS18.2021.004.002    Full Text (PDF)

Digital Transformations and the Impact of Turkish Telenovelas in Chile: Back to Melodrama

Lorena Antezana Barrios, Pablo Andrada, Constanza Mujica

In March 2014, Turkish melodramas took Chilean TV screens, and thereafter Latin American screens, by storm. Since then, Chilean television has incorporated Turkish productions in its usual programming. Ten titles were broadcast during the first two years. Between 2014 and 2018, 40 melodramas were aired, and for the last two years they have occupied more screen time than fictions from any other country, including Chile. What are the reasons for the success of Turkish dramas in the Chilean context? What are the main challenges that Chilean and Turkish productions have been facing since the eruption of Turkish telenovelas? The methodology used in this research was that of a semi-structured interview which was conducted with 146 people in order to discover the reason for the appeal of Turkish telenovelas as compared with local melodramas that were broadcast at the same time. These interviews were used to build selection criteria for nine in-depth interviews. The results indicate that Turkish telenovela succeeded in Chile for various reasons. First, these telenovela produced an identification by contrast or opposition in the viewers due to the fact that the recognition of a distinct other affirms and assures one’s own experience. Second, the novelty of showing places, characters, and stories that have not been seen before that were produced by an industry unknown to Chileans, resulted in the return of more classic dramas and narratives as well as melodrama aesthetic to the television screen. Third, the type of audiences of these programs grew and diversified thereby influencing Chilean programming. The results presented above suggest that telenovela must begin to utilize local characteristics more frequently in order to generate conditions for the global recognition of a Chilean production model.


Keywords: Media industries, transformations, telenovelas, reception, melodrama

References

  • Araujo, K. & Martuccelli, D. (2012). Desafios comunes I. Retrato de la sociedad chilena y sus individuos. Santiago, Chile: Lom Ediciones. google scholar
  • Antezana, L. (2018). Entre lo exotico y lo cotidiano: las nuevas apuestas de las telenovelas de mayor exito en Chile. google scholar
  • In Moukouti, G. (Coord.), Telenovelas latinoamericaines: Aproche Hermeneütique et interculturelle (pp.127-142). Turquıa: Dirimber y Larimber. google scholar
  • Antezana, L.; Mateos-Perez, J. (2017). Construccion de memoria: la dictadura a traves de la ficcion televisiva en Chile (2011). Historia Critica, 66, 109-128. https://dx.doi.org/10.7440/histcrit66.2017.06 google scholar
  • Antezana, L. & Cabalin, C. (Eds.) (2016). Audiencias volâtiles. Television, ficciony educacion. Santiago, Chile: e-book. google scholar
  • Dettleff, J. A. (2018). K-dramas Flow into Latin America. ReVista (Cambridge), 18(1), 82-1A. google scholar
  • Duarte, F. (2014, Mayo 2). Los secretos detras del fenomeno de “Las mil y una noches. La Segunda. Retrieved from http://www.lasegunda.com/Noticias/CulturaEspectaculos/2014/05/932335Los- secretos- detras-del-fenomeno-de-Las-mil-y-una-noches?hc_location=ufi google scholar
  • Fastrez, P. & Meyer, S. (1999). Television locale et proximite. Recherches en Communication, 11, 1-25. google scholar
  • Focas, B. (2014). Del funcionalismo al consumo multitasking. Lımites y potencialidades de los estudios de recepcion. Astrolabio, 12, 338-364. google scholar
  • Grossberg, L. (2009). El corazon de los estudios culturales: Contextualidad, construccionismo y complejidad. Tâbula Rasa, 10, 13-48. google scholar
  • Hartzell, K. G. (2019). Melodramatic and Formulaic: The Global Appeal of Korean Television Dramas (Doctoral dissertation, Georgetown University). Disponible en: https://search.proquest.com/ docview/2219263318?pq-origsite=gscholar google scholar
  • Herlinghaus, H. (Ed.) (2002). Narraciones anacronicas de la modernidad. Melodrama e intermedialidad en America Latina. Santiago, Chile: Cuarto Propio. google scholar
  • Jenkins, H. (2008). Convergence culture: La convergencia de la cultura de los medios de comunicacion. Paidos: Barcelona. google scholar
  • Julio, P.; Fernandez, F.; Mujica, C; Bachmann, I; Osorio, D. (2015) “Chile: la conquista turca de la pantalla”. En: Immacolata Vassalho de Lopes; Guillermo Orozco, editores. Obitel 2015: Relaciones de genero en la ficcion televisiva. Porto Alegre: Globo/Editora Sulina;. p. 159-194. google scholar
  • Julio, P.; Fernandez, F.; Mujica, C; Proust, V. (2018). “Chile: En busca de la audiencia perdida”. En: Immacolata Vassalho de Lopes; Guillermo Orozco, editores. Obitel 2018: Ficcion televisiva iberoamericana en plataformas de Video On-Demand. Porto Alegre: Globo/Editora Sulina;. p. 135-166. google scholar
  • La Pastina, A. C., & Straubhaar, J. D. (2005). Multiple proximities between television genres and audiences: The schism between telenovelas’ global distribution and local consumption. Gazette (Leiden, Netherlands), 67(3), 271-288. google scholar
  • Lopez, J. (2014). Adolescentes y telenovelas. Apropiaciones del genero en la televidencia de segundo orden. Caleidoscopio, 30, 113-137. google scholar
  • Obilinovic, D. (2015, junio 14). Teleseries turcas: el silencioso exito de El Sultan. La Tercera. Retrieved from http://www.latercera.com/noticia/entretencion/2015/03/661-623350-9-teleseries-turcas-el-silencioso-exito-de-el-sultan.shtml google scholar
  • Obitel (2018). Ficcion televisiva iberoamericana en Plataformas de video on demand. Porto Alegre: Sulina. google scholar
  • Orozco, G. (2011). “Hacia una agenda Latinoamericana”. En Nilda Jacks (coord.) 2011 Anâlisis de recepcion en AmericaLatina: Un recuento historico conperspectivas al futuro. Quito: Ciespal. 377-406 google scholar
  • Orozco, G. (2003). Los estudios de recepcion: De un modo de investigar a una moda, y de ah a muchos modos. Revista Intexto, 2, 1-13. google scholar
  • Panchi, M. (2014). La estetica de la transgresion: anâlisis y dinâmicas del sensacionalismo en la television ecuatoriana. Quito: Flacso Ecuador. google scholar
  • Pasquier, D. (1998). Identificacion au heros et communautes de telespectateurs: la reception d’Helene et les garcons. Hermes, 22, 101-109. google scholar
  • Pinon, J., & Rojas, V. (2011). Language and cultural identity in the new configuration of the US Latino TV industry. Global Media and Communication, 7(2), 129-147. google scholar
  • Schwandt, T. A. (2000). Three epistemological stances for qualitative inquiry: Interpretivism, hermeneutics, and social constructionism. In Denzin, N. K. &. Lincoln, Y. S. (Eds.) Sage handbook of qualitative research. (pp.189-213). Thousand Oaks, CA: Sage. google scholar
  • Straubhaar, J. D. (1991). Beyond media imperialism: Assymetrical interdependence and cultural proximity. Critical Studies in media communication, 8(1), 39-59. google scholar
  • Varela, M. (1999). De las culturas populares a las comunidades interpretativas. Diâlogos de la comunicacion, 56, 91-102. google scholar
  • Vassallo de Lopez, M.I. (2008). Televisiones y narraciones: las identidades culturales en tiempos de globalizacion. Comunicar, 30, 35-41. google scholar


SHARE




Istanbul University Press aims to contribute to the dissemination of ever growing scientific knowledge through publication of high quality scientific journals and books in accordance with the international publishing standards and ethics. Istanbul University Press follows an open access, non-commercial, scholarly publishing.