Research Article


DOI :10.26650/acin.1483488   IUP :10.26650/acin.1483488    Full Text (PDF)

Multi-Category E-Commerce Insights via Social Media Analysis using Machine Learning and BERT

Meryem GürbüzMuhammed Kotan

The burgeoning prevalence of Internet and social media usage has empowered consumers to effortlessly share their opinions about products and services on social media platforms and websites. Consequently, recent research has focused on using machine learning, text mining, and sentiment analysis techniques to extract valuable insights. These insights can then be employed to support businesses in enhancing customer satisfaction and making informed operational and strategic decisions. In this study, a dataset of 5806 Trendyol user reviews was collected from X using the X API within a specified time frame. The dataset was preprocessed and categorized into five predefined categories: product, support, logistics, advertising, and off-topic. Subsequently, the test set was classified using eight machine learning techniques and compared. Finally, sentiment analysis was performed using the pretrained BERTurk model to evaluate user satisfaction and dissatisfaction levels. By integrating machine learning and BERT, this study extracted a general assessment profile of social media users, particularly for e-commerce platforms, and examined social media perspectives on a multi-category basis.


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APA

Gürbüz, M., & Kotan, M. (2019). Multi-Category E-Commerce Insights via Social Media Analysis using Machine Learning and BERT. Acta Infologica, 0(0), -. https://doi.org/10.26650/acin.1483488


AMA

Gürbüz M, Kotan M. Multi-Category E-Commerce Insights via Social Media Analysis using Machine Learning and BERT. Acta Infologica. 2019;0(0):-. https://doi.org/10.26650/acin.1483488


ABNT

Gürbüz, M.; Kotan, M. Multi-Category E-Commerce Insights via Social Media Analysis using Machine Learning and BERT. Acta Infologica, [Publisher Location], v. 0, n. 0, p. -, 2019.


Chicago: Author-Date Style

Gürbüz, Meryem, and Muhammed Kotan. 2019. “Multi-Category E-Commerce Insights via Social Media Analysis using Machine Learning and BERT.” Acta Infologica 0, no. 0: -. https://doi.org/10.26650/acin.1483488


Chicago: Humanities Style

Gürbüz, Meryem, and Muhammed Kotan. Multi-Category E-Commerce Insights via Social Media Analysis using Machine Learning and BERT.” Acta Infologica 0, no. 0 (Mar. 2025): -. https://doi.org/10.26650/acin.1483488


Harvard: Australian Style

Gürbüz, M & Kotan, M 2019, 'Multi-Category E-Commerce Insights via Social Media Analysis using Machine Learning and BERT', Acta Infologica, vol. 0, no. 0, pp. -, viewed 10 Mar. 2025, https://doi.org/10.26650/acin.1483488


Harvard: Author-Date Style

Gürbüz, M. and Kotan, M. (2019) ‘Multi-Category E-Commerce Insights via Social Media Analysis using Machine Learning and BERT’, Acta Infologica, 0(0), pp. -. https://doi.org/10.26650/acin.1483488 (10 Mar. 2025).


MLA

Gürbüz, Meryem, and Muhammed Kotan. Multi-Category E-Commerce Insights via Social Media Analysis using Machine Learning and BERT.” Acta Infologica, vol. 0, no. 0, 2019, pp. -. [Database Container], https://doi.org/10.26650/acin.1483488


Vancouver

Gürbüz M, Kotan M. Multi-Category E-Commerce Insights via Social Media Analysis using Machine Learning and BERT. Acta Infologica [Internet]. 10 Mar. 2025 [cited 10 Mar. 2025];0(0):-. Available from: https://doi.org/10.26650/acin.1483488 doi: 10.26650/acin.1483488


ISNAD

Gürbüz, Meryem - Kotan, Muhammed. Multi-Category E-Commerce Insights via Social Media Analysis using Machine Learning and BERT”. Acta Infologica 0/0 (Mar. 2025): -. https://doi.org/10.26650/acin.1483488



TIMELINE


Submitted14.05.2024
Accepted31.12.2024
Published Online03.02.2025

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