Research Article


DOI :10.26650/ibr.2024.53.1388242   IUP :10.26650/ibr.2024.53.1388242    Full Text (PDF)

Effect of Festival Satisfaction on Destination Loyalty through Destination Overall Image: The Case of Alaçatı Herb Festival

Ayşe Arslan ÖzkanErkan Yıldız

This study examines the relationships among festival success factors, festival satisfaction, destination image and destination loyalty. Based on the literature review, festival success factors were identified and a model was developed to measure the direct impact of these factors on destination loyalty and the impact of these factors through the overall image of the destination. Data were collected during the 11th Alaçatı Herb Festival held between March 24-27, 2022. The data obtained were analyzed with the structural equation modeling. According to the results of the study, the program, festival area, staff, souvenirs, and information dimensions of festival success factors affect festival satisfaction. The effects of convenience and food dimensions on festival satisfaction were statistically insignificant. The festival satisfaction and destination overall image variables have positive effects on destination loyalty, and the festival satisfaction variable has positive effects on the destination overall image. The destination overall images an integral partial mediating role in the relationship between festival satisfaction and destination loyalty.


PDF View

References

  • Al-Dweik, M. (2020). Influence of event image and destination ımage on visitor satisfaction and intentions to revisit. African Journal of Hospitality, Tourism and Leisure, 9(4):418-433. DOI: https://doi.org/10.46222/ ajhtl.19770720-28. google scholar
  • Anil, N. K. (2012). Festival visitors’ satisfaction and loyalty: An example of small, local, and municipality or-ganized festival. Turizam. Znanstveno-Strucni Casopis, 60(3), 255-271. URI: https://hrcak.srce.hr/93004. google scholar
  • Babin, B. J. & Griffin, M. (1998). “The nature of satisfaction: An updated examination and analysis,” Journal of Business Research, Elsevier, vol. 41(2), pages 127-136. https://doi.org/10.1016/S0148-2963(97)00001-5. google scholar
  • Baker, J. (1986). The role of the environment in marketing services: The consumer perspective. in: Czepiel ja, congram ca, shanahan j, editors. The services challenge: Integrating for competitive advantage. Chicago: American Marketing Association. google scholar
  • Baloglu, S., & McCleary, K. W. (1999). A model of destination image formation. Annals of Tourism Rese-arch, 26(4), 868-897. http://dx.doi.org/10.1016/S0160-7383(99)00030-4. google scholar
  • Baştürk, S., & Taştepe, M. (2013). Bilimsel araştırma yöntemleri. Ankara: Vize Yayıncılık. google scholar
  • Bigne, J. E., Sanchez, M. I., & Sanchez, J. (2001). Tourism image, evaluation variables and after purc-hase behaviour: Inter-relationship. Tourism Management, 22, 607-616. https://doi.org/10.1016/S0261-5177(01)00035-8. google scholar
  • Boyne, S., & Hall, D. (2004). Place promotion through food and tourism: Rural branding and the role of websites. Place Branding, 1(1), 80-92. https://doi.org/10.1057/palgrave.pb.5990007. google scholar
  • Boyne, S., Williams, F. & Hall, D. (2002). “On The Trail of Regional Success: Tourism, Food Production and The Isle of Arran Taste Trail.” İçinde A. M. Hjalager and G. Richards (Editörler), Tourism and Gast-ronomy.ss. 91-114, London: Routledge. google scholar
  • Carse, C., Venski, E. & Steyn, J. N. (2018). Critical factors influencing visitor attendance at a literary arts festival in Stellenbosch. African Journal of Hospitality, Tourism and Leisure, Volume 7 (3) - (2018) ISSN: google scholar
  • 2223-814X Copyright: © 2018 AJHTL /Author/s- Open Access- Online @ http//: www.ajhtl.com. google scholar
  • Chen, C. F., & Tsai, D. (2007). How destination image and evaluative factors affect behavioral intentions? Tourism Management, 28(4), 1115-1122.https://doi.org/10.1016/j.tourman.2006.07.007. google scholar
  • Chi, C. G. Q., & Qu, H. (2008). Examining the structural relationships of destination image, tourist satisfac-tion and destination loyalty: an integrated approach. TourismManagement, 29(4), 624-636. http://dx.doi. org/10.1016/j.tourman.2007.06.007. google scholar
  • Cohen, J. (1988). Statistical Power Analysis For The Behavioral Sciences, Lawrence Erlbaum, Mahwah, NJ. google scholar
  • Crompton J. L., & Ankomah P. K. (1993). Choice set propositions in destination decisions. Annals of Tourism Research, 20(3), 461-76. https://doi.org/10.1016/0160-7383(93)90003-L. google scholar
  • Crompton, J. (1979). Motivations for pleasure vacation. Annals of Tourism Research, 6, 408-424. https://doi. org/10.1016/0160-7383(79)90004-5. https://doi.org/10.1016/0160-7383(79)90004-5. google scholar
  • Crompton, J. L., & McKay, S. L. (1997). Motives of visitors attending festival events. Annals of Tourism Research, 24(2), 425-439. https://doi.org/10.1016/S0160-7383(97)80010-2. google scholar
  • Cudny, W. (2014). The Phenomenon of Festivals: Their Origins, Evolution, and Classifications. Anthro-pos, 109(2), 640-656. http://www.jstor.org/stable/43861801. google scholar
  • Çatır, O., & Şimşek, A. (2019). Festival çevre atmosferi, ziyaretçi memnuniyeti ve bağlılığı: Ulubey kanyon kültür ve turizm festivali örneği. Journal of Tourism and Gastronomy Studies, 7(1), 132-154. https://doi. org/10.21325/jotags.2019.357. google scholar
  • Çoban, M., & Süer, S. (2018). Destinasyon markalaşmasında festival turizminin rolü: Alaçatı ot festivali üzerine bir araştırma. International Journal of Contemporary Tourism Research, 2(1), 58-67. https://doi. org/10.30625/ijctr.424439. google scholar
  • Dalgıç, A., & Birdir, K. (2020). Key success factors on loyalty of festival visitors: The mediating effect of festival experience and festival image. Tourism & Management Studies, 16(1), 28-38. DOI:10.18089/ tms.2020.160103. google scholar
  • Deng, C. Q., Li, M., & Shen, H. (2015). Developing A Measurement Scale for Event Image. Journal of Hos-pitality and Tourism Research, 39(2), 245-270. https://doi.org/10.1177/1096348012471378. google scholar
  • Deng, Q., & Li, M. (2014). A model of event-destination image transfer. Journal of Travel Research, 53, 6982. https://doi.org/10.1177/0047287513491331. google scholar
  • Deng, Y., & Tang, Y. (2020). Exploring the relationships of experiential value, destination image and desti-nation loyalty: A case of macau food festival. Journal of Service Science and Management, 13, 841-854. DOI: 10.4236/jssm.2020.136052. google scholar
  • Fakeye, P. C., & Crompton, J. L. (1991). Image differences between prospective, first time, and re-peat visitors to the lower rio grande valley. Journal of Travel Research, 30, 10-16. https://doi. org/10.1177/004728759103000202. google scholar
  • Folgado-Fernândez, J., Hemandez-Mogollön, J., & Duarte, P. (2017). Destination image and loyalty deve-lopment: the impact of tourists’ food experiences at gastronomic events, Scandinavian Journal of Hospi-tality and Tourism 17(1):1-19. DOI:10.1080/15022250.2016.1221181. google scholar
  • Fox, R. (2007). Reinventing the gastronomic identity of croatian tourist destinations. International Journal of Hospitality Management, 26, 546-559. https://doi.org/10.1016/j.ijhm.2006.03.001. google scholar
  • Gallarza, M. G., & Saura, G. I. (2006). Value dimensions, perceived value, satisfaction and loyalty: An in-vestigation of university students’ travel behaviour. Tourism Management, 27(3), 437-452.http://dx.doi. org/10.1016/j.tourman.2004.12.002. google scholar
  • Gartner, W. C. (1989). Tourism image: attribute measurement of state tourism pro-ducts using multidimensional scaling techniques. Journal of Travel Research, 28, 16-20. https://doi.org/10.1177/004728758902800205. google scholar
  • Gautam, V. (2022). Examining relationships among festival satisfaction, place attachment, emotional expe-rience, and destination loyalty. Leisure Sciences, 1-18. https://doi.org/10.1080/01490400.2022.2099493. google scholar
  • Getz, D. (2010). The nature and scope of festival studies, International Journal of Event Management Rese-arch, 5 (1), pp. 1-47. https://doi.org/10.1108/17852951011029298. google scholar
  • Hair, J. F. &, Hult, G. T. M., & Ringle, C. M., & Sarstedt, M. (2022). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM), (3rd ed.). Thousand Oaks, CA: Sage. google scholar
  • Hair, J. F., & Black, W. C., & Babin, B. J., & Anderson, R. E., & Tatham, R. L. (2006). Multivariate Data Analysis. Upper Saddle River, NJ: Pearson Prentice Hall. google scholar
  • Hall, C. M., & Mitchell, R. (2001). Wine and Food Tourism. In N. Douglas & R. Derret (Eds.), Special Inte-rest Tourism: Context and Cases (pp. 307-329). John Wiley & Sons: Brisbane. google scholar
  • Hammitt, W. E., & Backlund, E. A., & Bixler, R. D. (2006). Place bonding for recreation places: conceptual and empirical development. Leisure Studies, 25, 17-41. DOI:10.1080/02614360500098100. google scholar
  • Handszuh, H. (2000). Local Food in Tourism Policies. Paper presented at the International Conference on Local Food and Tourism, Larnaka, Cyprus. google scholar
  • Hawkins, D.I., Best, R.J. & Coney, K.A. (1995). Consumer Behavior: Implications for Marketing Strategy. Sixth Edition, Chicago: Irwin. google scholar
  • Henseler, J., Ringle, C.M., Sarstedt, M. (2015). A New Criterion For Assessing Discriminant Validity in Va-rience-Based Structural Equation Modelling, Journal of the Academy of Marketing Science, 43, 115-135. DOI:10.1007/s11747-014-0403-8. google scholar
  • Hernandez-Lobato, L., & Solis-Radilla, M. M., & Moliner-Tena, M. A., & Garda, J. S. (2006). Tou-rism destination image, satisfaction and loyalty: A study in ixtapa-zihuatanejo, Mexico. Tourism Ge-ographies: An International Journal of Tourism Space, Place and Environment, 8(4), 343-358. DOI:10.1080/14616680600922039. google scholar
  • Hernândez-Mogollön, J.M., Duarte, P.A., Folgado-Fernandez, J.A. (2018) . The contribu-tion of cultural events to the formation of the cognitive and affective images of a tou-rist destination. Journal of Destination Marketing and Management, 8, pp. 170-178. doi: 10.1016/j.jdmm.2017.03.004. google scholar
  • Horng, J. S., & Tsai, C. T. (2012). Culinary tourism strategic development: An asia-pacific perspective. In-ternational Journal of Tourism Research, 14, 40-55. DOI:10.1002/jtr.834. google scholar
  • https://www.unwto.org/tourism-in-2030-agenda, Erişim:04.11.2022. google scholar
  • Kaplanidou, K., & Gibson, H.J. (2010) Predicting behavioral intentions of active event sport tourists: the case of a small-scale recurring sports event. Journal of Sport & Tourism, 15, 163-179.http://dx.doi.org/1 0.1080/14775085.2010.49826. google scholar
  • Khuong, M. N. & Khanh Uyen, D. D. (2018). Determinants of Cultural Festival Success — A Study in Ho Chi Minh City, Vietnam, Journal of Economics, Business and Management, Vol. 6, No. 3. DOI:10.18178/ joebm.2018.6.3.560. google scholar
  • Kızılcalıoğlu, G., & Aybar, D. H., & Şen, Ö. (2020). yiyecek imajı, memnuniyet ve sadakat üzerine bir inceleme: Alaçatı ot festivali örneği. Gastroia: Journal of Gastronomy And Travel Research, 4(1), 57-69. https://doi.org/10.32958/gastoria.665028. google scholar
  • Kivela, J. (2006). Tourism and gastronomy: Gastronomy’s influence on how tourists experience a destinati- google scholar
  • on. Journal of Hospitality & Tourism Research, 30, 354-377. https://doi.org/10.1177/1096348006286797. google scholar
  • Kolb, B. (2006). Tourism marketing for cities and towns: Using branding and events to attract tourists. Amsterdam: Elsevier Butterworth-Heinemann. google scholar
  • Kusumah, E. P., Wahyudin, N. (2023). Sporting event quality: destination ımage, tourist satisfaction, and destination loyalty, Event Management 28(1), DOI:10.3727/152599523X16896548396824. google scholar
  • Lawson, F. & Baud- Bovy, M.(1977). Tourism and Recreation Development: A Handbook of Physical Plan-ning, The Architectural Press Ltd.; distributed by CBI Publishing Company, 51 Sleeper Street, Boston, MA 02210. 1977. 210 pp. Cornell Hotel and Restaurant Administration Quarterly, 20(2), 103-104. https:// doi.org/10.1177/001088047902000226 google scholar
  • Leal Londono, M. P Georgescu-Paquin, A. & Arcos-Pumarola, J. (2022) Food festivals as builders of the image of a tourist destination, Journal of Policy Research in Tourism, Leisure and Events, 14:3, 262-278, DOI: 10.1080/19407963.2022.2076690. google scholar
  • Lee, C. K., & Lee, Y. K., & Wicks, B. E. (2004). Segmentation of festival motivation by nationality and satisfaction. Tourism Management, 25, 61-70. https://doi.org/10.1016/S0261-5177(03)00060-8. google scholar
  • Lee, I., & Arcodia, C. (2011). The role of regional food festivals for destination branding. International Jo-urnal of Tourism Research, 13, 355-367. https://doi.org/10.1002/jtr.852. google scholar
  • Lee, J., & Beeler, C. (2007). The relationships among quality, satisfaction, and future ıntenti-on for first-time and repeat visitors in a festival setting, Event Management, 10( 4): 197-208. DOI:10.3727/152599507783948684. google scholar
  • Lee, M., & Cunningham, L. F. (2001). A cost/benefit approach to understanding service loyalty. Journal of Services Marketing, 15 (2), 113-130. http://dx.doi.org/10.1108/08876040110387917. google scholar
  • Lee, Y. K., & Lee, C. K., & Lee, S. K., & Babin, B. J. (2008). Festivalscapes and patrons’ emotions, satisfacti-on, and loyalty. Journal of Business Research, 61(1), 56-64. https://doi.org/10.1016/j.jbusres.2006.05.009. google scholar
  • Maeng, H.Y., Jang, H.Y., Li, J. M. (2016). A critical review of the motivational factors for festival attendance based on meta-analysis, Tourism Management Perspectives, Volume 17, Pages 16-25, ISSN 2211-9736, https://doi.org/10.1016/j.tmp.2015.10.003. google scholar
  • Markovic, S., & Dorcic, J., & Krnetic, M. (2015). Visitor satisfaction and loyalty measurement of a local food festival: Application of festperf scale. Tourism in Southern and Eastern Europe, 3, 183-196. Avai-lable at SSRN: https://ssrn.com/abstract=2637316. google scholar
  • Mason, C. M., & Paggiaro, A. (2012). Investigating the role of festival scape in culinary tourism: the case of food and wine events. Tourism Management, 33, 1329-1336. DOI:10.1016/j.tourman.2011.12.016. google scholar
  • McDowall, S. (2011). The festival in my hometown: the relationships among performance quality, satisfac-tion, and behavioral ıntentions. International Journal of Hospitality & Tourism Administration, 12(4), 269-288. https://doi.org/10.1080/15256480.2011.614528 google scholar
  • Milman, A., & Pizam, A. (1995). The role of awareness and familiarity with a destination: The central florida case. Journal of Travel Research, 33, 21-27. https://doi.org/10.1177/004728759503300304. google scholar
  • Molina-Gomez J, Mercade-Mele P, Almeida-Garüa F, Ruiz-Berron R. (2021). New perspectives on satis-faction and loyalty in festival tourism: The function of tangible and intangible attributes. PLoS One. 24;16(2):e0246562. doi: 10.1371/journal.pone.0246562. google scholar
  • Newman, J. W. & Werbel, R. A. (1973). Multivariate Analysis of Brand Loyalty for Major Household Appli-ances. Journal of Marketing Research, 10 (November): 404-409. doi:10.2307/3149388. google scholar
  • Nicholson, R., & Pearce, D. G. (2000). Who goes to events: A comparative analysis of the profile characte-ristics of visitors to four south island events. Journal of Vacation Marketing, 6(3), 236-253. DOI: 10.1177/135676670000600304. google scholar
  • Nongsiej, P., Mothila, L. (2019) .Factors that motivate tourists’ in visiting the cultural festivals: A study of Meghalaya region festivals, TURIZAM Volume 23, Issue 4 166-177. DOI: 10.5937/turizam23-22766. google scholar
  • Oppermann, M. (2000). Tourism destination loyalty. Journal of Travel Research, 39, 78-84. https://doi. org/10.1177/004728750003900110. google scholar
  • Osti, L., & Disegna, M., & Brida, J. G. (2012). Repeat visits and intentions to revisit a sporting event and its nearby destinations. Journal of Vacation Marketing, 18(1), 31-42. DOI:10.1177/1356766711428803. google scholar
  • Ön Esen, F., & Yılmaz, E. (2016, October 27-30). Ot festivali ala bir çatı oluşturabilir mi? 3. (Paper presen-tation). Uluslararası Çin’den Adriyatik’e Sosyal Bilimler Kongresi, Antalya/Türkiye. google scholar
  • Özdemir, G., & Çulha, O. (2009). Satisfaction and loyalty of festival visitors. Anatolia, 20(2), 359-373. https://doi.org/10.1080/13032917.2009.10518914. google scholar
  • Özkan, E., & Curkan, S., & Sarak, E. (2015). Festivallerin katılan ziyaretçiler üzerine etkileri: Alaçatı ot festivali örneği. Gümüşhane Üniversitesi Sosyal Bilimler Dergisi, 6(14), 59-68. DOI:10.17823/gusb.247. google scholar
  • Polat, E., & Diken, B., & Kılıç, S. (2018). Festival kalitesi, algılanan değer, festival tatmini ve festival sadakati arasındaki ilişkilerin tespiti üzerine bir araştırma: Uluslararası Manisa mesir macunu festivali örneği. Manisa Celal Bayar Üniversitesi Sosyal Bilimler Dergisi, 16(4), 23-44. Doi:10.18026/cbayarsos.505909. google scholar
  • Prayag, G. (2008). Image, satisfaction and loyalty-the case of Cape Town. Anatolia: An International Jo-urnal of Tourism and Hospitality Research, 19(2), 205-224. https://doi.org/10.1080/13032917.2008.968 7069. google scholar
  • Quan, S., & Wang, N. (2004). Towards a structural model of the tourist experience: an illustration from food experiences in tourism. Tourism Management, 25, 297-305. DOI:10.1016/S0261-5177(03)00130-4. google scholar
  • Rand, G., & Heath, E., & Alberts, N. (2003). The role of local and regional food in destination marketing: A South African situation analysis. Journal of Travel and Tourism Marketing, 14, 97-112. https://doi. org/10.1300/J073v14n03_06. google scholar
  • Ringle, C. M., & Wende, S., & Becker, J. M. (2022). SmartPLS 4. Boenningstedt: SmartPLS. Retrieved from https://www.smartpls.com. google scholar
  • Ritchie, J. R. (1984). Assessing the impact of hallmark events: conceptual and research issues. Journal of Travel Research, 23(1), 2-11. https://doi.org/10.1177/004728758402300101. google scholar
  • Saatcı, G., & Yalçınkaya, T. (2018). Yöresel festivallerin yerel halk üzerindeki etkileri: Alaçatı ot festivali örneği. Sosyal Bilimler Enstitüsü Dergisi, 153-170. google scholar
  • Saayman, M., & Kruger, M., & Erasmus, J. (2012). Finding the key to success: a visitors’ perspective at a national arts festival. Acta Commercii 12(1):150-172. DOI:10.4102/ac.v12i1.142. google scholar
  • Sarstedt, M., Ringle, C.M., Hair, J.F. (2017). Partial Least Squares Structural Equation Modelling, In C. Homburg, M.Klarmann, A.Vomberg (Eds.), Handbook of Market Research, Heidelberg: Springer. google scholar
  • Severt, D., Wang, Y., Chen, P.J. and Breiter, D. (2007). examining the motivation, perceived performance, and behavioral ıntentions of convention attendees: evidence from a regional conference, Tourism Mana-gement, 28(2): 399-408. DOI:10.1016/j.tourman.2006.04.003 google scholar
  • Sims, R. (2009). Food, place and authenticity: Local food and the sustainable tourism experience. Journal of Sustainable Tourism, 17, 321-336. https://doi.org/10.1080/09669580802359293. google scholar
  • Stone, M., & Soulard, J., & Migacz, S., & Wolf, E. (2018). Elements ofmemorable food, drink, and culinary tou-rism experience. Journal of Travel Research, 57, 1121-1132. https://doi.org/10.1177/0047287517729758. google scholar
  • Stepchenkova, S., & Mills, J. E. (2010). Destination Image: A Meta-Analysis of 2000-2007 Research. Jo-urnal of Hospitality Marketing & Management, 19(6), 575-609. https://doi.org/10.1080/19368623.2010 .493071. google scholar
  • Şahin, S., & Baloglu, S. (2011). Brand personality and destination Image of İstanbul. Anatolia, 22(1), 69-88. https://doi.org/10.1080/13032917.2011.556222. google scholar
  • Tanford, S & Jung, S. (2017). Festival attributes and perceptions: A meta-analysis of relationships with satisfaction and loyalty, Tourism Management, Volume 61, Pages 209-220, ISSN 0261-5177, https://doi. org/10.1016/j.tourman.2017.02.005. google scholar
  • Telfer, D., & Wall, G. (1996). Linkages between tourism and food production. Annals of Tourism Research, 23, 635-653. https://doi.org/10.1016/0160-7383(95)00087-9. google scholar
  • Thongrom, P. (2019). The effect of Music Festivals on Perceived Destination Images, INNODOCT, DOI: http://dx.doi.org/10.4995/INN2019.2019.10179. google scholar
  • Tian-Cole, S., Crompton, J. L., & Willson, V. L. (2002). An empirical investigation of the rela-tionships between service quality, satisfaction and behavioral intentions among visitors to awildlife refuge. Journal ofLeisure Research, 34(1), 1-24. https://doi.org/10.1080/00222216.2002.11949957. google scholar
  • Uncles, M. D., & Grahame R. D., & Hammond, K. (2003). Customer loyalty and customer loyalty programs. Journal of Consumer Marketing, 20(4), 294-316. https://doi.org/10.1108/07363760310483676. google scholar
  • Wamwara, W., & Bettina Cornwell, T. (2009). Visitor motivation to attending international festivals, Event Management 13(4):277-286, DOI:10.3727/152599510X12621081189158. google scholar
  • Wan, Y. K. P., & Chan, S. H. J. (2013). Factors that affect the levels of tourists’ satisfaction and loyalty to-wards food festivals: A case study of Macau. International Journal of Tourism Research, 15(3), 226-240. DOI:10.1002/jtr.1863. google scholar
  • Wu, H.-C., & Ai, C.-H. (2016). A study of festival switching intentions, festival satisfaction, festival image, festival affective impacts, and festival quality. Tourism and Hospitality Research, 16(4), 359-384. https:// www.jstor.org/stable/26366501. google scholar
  • Yavuz, G. (2019). Gastronomi temalı festivaller ve Alaçatı ot Festivali’nde stant açan yerel halk üzerine bir araştırma (Paper presentation). VIII. National IV. International Eastern Mediterranean Tourism Sympo-sium, Anamur/ Mersin /Turkey. google scholar
  • Yıldız, E. (2021). Smartpls ile yapısal eşitlik modellemesi reflektif ve formatif yapılar. 2. Baskı. Ankara: Seçkin Yayıncılık. google scholar
  • Yoon, Y. S., & Lee, J. S., & Lee, C. K. (2010). Measuring festival quality and value affecting visitors’ satis-faction and loyalty using a structural approach. International Journal ofHospitality Management, 29(2), 335-342. https://doi.org/10.1016/j.ijhm.2009.10.002. google scholar
  • Zeithaml, V. A., & Berry, L. L., & Parasuraman, B, A. (1996). The behavioral consequences of service qu-ality. Journal ofMarketing, 60(2), 31-46. Zeithaml, V. A., & Berry, L. L., & Parasuraman, B, A. (1996). The behavioral consequences of service quality. Journal ofMarketing, 60(2), 31-46. google scholar
  • Zhang, H., & Fu, X., & Cai, L. A., & Lu, L. (2014). Destination Image and tourist loyalty: A meta-analysis. Tourism Management, 40, 213-223. DOI:10.1016/j.tourman.2013.06.006. google scholar
  • Zhao, X., & Lynch, J. G., & Chen, Q. (2010). Reconsidering Baron and Kenny: Myths and truths about me-diation analysis. Journal of Consumer Research Inc., 37(2), 197-206. DOI:10.1086/651257. google scholar
  • Zhou, Y. (2010). Festivals, Feasts, and Gender Relations in Ancient China and Greece. New York: Cambrid-ge University Press google scholar

Citations

Copy and paste a formatted citation or use one of the options to export in your chosen format


EXPORT



APA

Arslan Özkan, A., & Yıldız, E. (2024). Effect of Festival Satisfaction on Destination Loyalty through Destination Overall Image: The Case of Alaçatı Herb Festival. Istanbul Business Research, 53(3), 433-454. https://doi.org/10.26650/ibr.2024.53.1388242


AMA

Arslan Özkan A, Yıldız E. Effect of Festival Satisfaction on Destination Loyalty through Destination Overall Image: The Case of Alaçatı Herb Festival. Istanbul Business Research. 2024;53(3):433-454. https://doi.org/10.26650/ibr.2024.53.1388242


ABNT

Arslan Özkan, A.; Yıldız, E. Effect of Festival Satisfaction on Destination Loyalty through Destination Overall Image: The Case of Alaçatı Herb Festival. Istanbul Business Research, [Publisher Location], v. 53, n. 3, p. 433-454, 2024.


Chicago: Author-Date Style

Arslan Özkan, Ayşe, and Erkan Yıldız. 2024. “Effect of Festival Satisfaction on Destination Loyalty through Destination Overall Image: The Case of Alaçatı Herb Festival.” Istanbul Business Research 53, no. 3: 433-454. https://doi.org/10.26650/ibr.2024.53.1388242


Chicago: Humanities Style

Arslan Özkan, Ayşe, and Erkan Yıldız. Effect of Festival Satisfaction on Destination Loyalty through Destination Overall Image: The Case of Alaçatı Herb Festival.” Istanbul Business Research 53, no. 3 (Mar. 2025): 433-454. https://doi.org/10.26650/ibr.2024.53.1388242


Harvard: Australian Style

Arslan Özkan, A & Yıldız, E 2024, 'Effect of Festival Satisfaction on Destination Loyalty through Destination Overall Image: The Case of Alaçatı Herb Festival', Istanbul Business Research, vol. 53, no. 3, pp. 433-454, viewed 10 Mar. 2025, https://doi.org/10.26650/ibr.2024.53.1388242


Harvard: Author-Date Style

Arslan Özkan, A. and Yıldız, E. (2024) ‘Effect of Festival Satisfaction on Destination Loyalty through Destination Overall Image: The Case of Alaçatı Herb Festival’, Istanbul Business Research, 53(3), pp. 433-454. https://doi.org/10.26650/ibr.2024.53.1388242 (10 Mar. 2025).


MLA

Arslan Özkan, Ayşe, and Erkan Yıldız. Effect of Festival Satisfaction on Destination Loyalty through Destination Overall Image: The Case of Alaçatı Herb Festival.” Istanbul Business Research, vol. 53, no. 3, 2024, pp. 433-454. [Database Container], https://doi.org/10.26650/ibr.2024.53.1388242


Vancouver

Arslan Özkan A, Yıldız E. Effect of Festival Satisfaction on Destination Loyalty through Destination Overall Image: The Case of Alaçatı Herb Festival. Istanbul Business Research [Internet]. 10 Mar. 2025 [cited 10 Mar. 2025];53(3):433-454. Available from: https://doi.org/10.26650/ibr.2024.53.1388242 doi: 10.26650/ibr.2024.53.1388242


ISNAD

Arslan Özkan, Ayşe - Yıldız, Erkan. Effect of Festival Satisfaction on Destination Loyalty through Destination Overall Image: The Case of Alaçatı Herb Festival”. Istanbul Business Research 53/3 (Mar. 2025): 433-454. https://doi.org/10.26650/ibr.2024.53.1388242



TIMELINE


Submitted09.11.2023
Accepted06.01.2025
Published Online09.01.2025

LICENCE


Attribution-NonCommercial (CC BY-NC)

This license lets others remix, tweak, and build upon your work non-commercially, and although their new works must also acknowledge you and be non-commercial, they don’t have to license their derivative works on the same terms.


SHARE




Istanbul University Press aims to contribute to the dissemination of ever growing scientific knowledge through publication of high quality scientific journals and books in accordance with the international publishing standards and ethics. Istanbul University Press follows an open access, non-commercial, scholarly publishing.