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DOI :10.26650/ibr.2023.52.861811   IUP :10.26650/ibr.2023.52.861811    Full Text (PDF)

The Antecedents of Economy-class Passenger Loyalty The Moderating Role of Airline Business Models: Full-service and Low-cost Airlines

Önder Kethüda, Emre Dil, Mehmet Akif Öncü

In recent decades full-service airlines have targeted price-sensitive passengers, traditionally targeted by low-cost airlines, by promoting their economy class options. This paper aims to guide both types of airlines in promoting their economyclass options by utilizing factors influencing passenger preferences and loyalty. This paper identifies the relationship between the factors influencing economy-class passengers’ airline preferences and passenger loyalty. It also shows the moderating the role of the airline business models, i.e., full-service and low-cost, in this relationship. The data was collected at airports from 418 passengers who had just traveled or would soon travel. The results indicate that schedule convenience influences the airline choice of economy-class passengers the most. Furthermore, passenger loyalty is significantly influenced by in-flight experience, schedule convenience, and punctuality, but not by affordability, assurance, and booking experience. Additionally, the type of airline business model moderates the influence of affordability on passenger loyalty. Full-service and low-cost airlines targeting price-sensitive passengers with economy class options are recommended to ensure schedule convenience and punctuality.

Keywords: Passenger Loyalty, Passenger Preferences, Economy-Class, Airline Business Model, Full-Service Airline, Low-Cost Airline

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APA

Kethüda, Ö., Dil, E., & Öncü, M.A. (2023). The Antecedents of Economy-class Passenger Loyalty The Moderating Role of Airline Business Models: Full-service and Low-cost Airlines. Istanbul Business Research, 52(3), 543-563. https://doi.org/10.26650/ibr.2023.52.861811


AMA

Kethüda Ö, Dil E, Öncü M A. The Antecedents of Economy-class Passenger Loyalty The Moderating Role of Airline Business Models: Full-service and Low-cost Airlines. Istanbul Business Research. 2023;52(3):543-563. https://doi.org/10.26650/ibr.2023.52.861811


ABNT

Kethüda, Ö.; Dil, E.; Öncü, M.A. The Antecedents of Economy-class Passenger Loyalty The Moderating Role of Airline Business Models: Full-service and Low-cost Airlines. Istanbul Business Research, [Publisher Location], v. 52, n. 3, p. 543-563, 2023.


Chicago: Author-Date Style

Kethüda, Önder, and Emre Dil and Mehmet Akif Öncü. 2023. “The Antecedents of Economy-class Passenger Loyalty The Moderating Role of Airline Business Models: Full-service and Low-cost Airlines.” Istanbul Business Research 52, no. 3: 543-563. https://doi.org/10.26650/ibr.2023.52.861811


Chicago: Humanities Style

Kethüda, Önder, and Emre Dil and Mehmet Akif Öncü. “The Antecedents of Economy-class Passenger Loyalty The Moderating Role of Airline Business Models: Full-service and Low-cost Airlines.” Istanbul Business Research 52, no. 3 (May. 2024): 543-563. https://doi.org/10.26650/ibr.2023.52.861811


Harvard: Australian Style

Kethüda, Ö & Dil, E & Öncü, MA 2023, 'The Antecedents of Economy-class Passenger Loyalty The Moderating Role of Airline Business Models: Full-service and Low-cost Airlines', Istanbul Business Research, vol. 52, no. 3, pp. 543-563, viewed 4 May. 2024, https://doi.org/10.26650/ibr.2023.52.861811


Harvard: Author-Date Style

Kethüda, Ö. and Dil, E. and Öncü, M.A. (2023) ‘The Antecedents of Economy-class Passenger Loyalty The Moderating Role of Airline Business Models: Full-service and Low-cost Airlines’, Istanbul Business Research, 52(3), pp. 543-563. https://doi.org/10.26650/ibr.2023.52.861811 (4 May. 2024).


MLA

Kethüda, Önder, and Emre Dil and Mehmet Akif Öncü. “The Antecedents of Economy-class Passenger Loyalty The Moderating Role of Airline Business Models: Full-service and Low-cost Airlines.” Istanbul Business Research, vol. 52, no. 3, 2023, pp. 543-563. [Database Container], https://doi.org/10.26650/ibr.2023.52.861811


Vancouver

Kethüda Ö, Dil E, Öncü MA. The Antecedents of Economy-class Passenger Loyalty The Moderating Role of Airline Business Models: Full-service and Low-cost Airlines. Istanbul Business Research [Internet]. 4 May. 2024 [cited 4 May. 2024];52(3):543-563. Available from: https://doi.org/10.26650/ibr.2023.52.861811 doi: 10.26650/ibr.2023.52.861811


ISNAD

Kethüda, Önder - Dil, Emre - Öncü, MehmetAkif. “The Antecedents of Economy-class Passenger Loyalty The Moderating Role of Airline Business Models: Full-service and Low-cost Airlines”. Istanbul Business Research 52/3 (May. 2024): 543-563. https://doi.org/10.26650/ibr.2023.52.861811



TIMELINE


Submitted15.01.2021
Accepted23.04.2023
Published Online29.11.2023

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