Research Article


DOI :10.26650/jot.2020.6.1.0033   IUP :10.26650/jot.2020.6.1.0033    Full Text (PDF)

Cappadocia: The Effects of Tourist Motivation on Satisfaction and Destination Loyalty

Faruk Seyitoğlu

The present study investigates how the motivations of foreign tourists visiting the Cappadocia region in Turkey affect their satisfaction and destination loyalty. The research was conducted using a questionnaire, which was answered by 363 foreign tourists visiting Cappadocia. First, the main factors in tourists’ motivation for travel were determined. These motivation factors and satisfaction and destination loyalty intention scales were used to conduct multiple regression analyses. The results suggest that three categories of tourist motivations (‘novelty and learning’, ‘escape and relaxation’, and ‘socialization’) had a direct correlation with satisfaction, while two (‘novelty and learning’ and ‘escape and relaxation’) had a direct correlation with destination loyalty. This work has implications for destination managers and tourism businesses, and we conclude with suggestions for future studies.


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APA

Seyitoğlu, F. (2020). Cappadocia: The Effects of Tourist Motivation on Satisfaction and Destination Loyalty. Journal of Tourismology, 6(1), 35-48. https://doi.org/10.26650/jot.2020.6.1.0033


AMA

Seyitoğlu F. Cappadocia: The Effects of Tourist Motivation on Satisfaction and Destination Loyalty. Journal of Tourismology. 2020;6(1):35-48. https://doi.org/10.26650/jot.2020.6.1.0033


ABNT

Seyitoğlu, F. Cappadocia: The Effects of Tourist Motivation on Satisfaction and Destination Loyalty. Journal of Tourismology, [Publisher Location], v. 6, n. 1, p. 35-48, 2020.


Chicago: Author-Date Style

Seyitoğlu, Faruk,. 2020. “Cappadocia: The Effects of Tourist Motivation on Satisfaction and Destination Loyalty.” Journal of Tourismology 6, no. 1: 35-48. https://doi.org/10.26650/jot.2020.6.1.0033


Chicago: Humanities Style

Seyitoğlu, Faruk,. Cappadocia: The Effects of Tourist Motivation on Satisfaction and Destination Loyalty.” Journal of Tourismology 6, no. 1 (May. 2024): 35-48. https://doi.org/10.26650/jot.2020.6.1.0033


Harvard: Australian Style

Seyitoğlu, F 2020, 'Cappadocia: The Effects of Tourist Motivation on Satisfaction and Destination Loyalty', Journal of Tourismology, vol. 6, no. 1, pp. 35-48, viewed 4 May. 2024, https://doi.org/10.26650/jot.2020.6.1.0033


Harvard: Author-Date Style

Seyitoğlu, F. (2020) ‘Cappadocia: The Effects of Tourist Motivation on Satisfaction and Destination Loyalty’, Journal of Tourismology, 6(1), pp. 35-48. https://doi.org/10.26650/jot.2020.6.1.0033 (4 May. 2024).


MLA

Seyitoğlu, Faruk,. Cappadocia: The Effects of Tourist Motivation on Satisfaction and Destination Loyalty.” Journal of Tourismology, vol. 6, no. 1, 2020, pp. 35-48. [Database Container], https://doi.org/10.26650/jot.2020.6.1.0033


Vancouver

Seyitoğlu F. Cappadocia: The Effects of Tourist Motivation on Satisfaction and Destination Loyalty. Journal of Tourismology [Internet]. 4 May. 2024 [cited 4 May. 2024];6(1):35-48. Available from: https://doi.org/10.26650/jot.2020.6.1.0033 doi: 10.26650/jot.2020.6.1.0033


ISNAD

Seyitoğlu, Faruk. Cappadocia: The Effects of Tourist Motivation on Satisfaction and Destination Loyalty”. Journal of Tourismology 6/1 (May. 2024): 35-48. https://doi.org/10.26650/jot.2020.6.1.0033



TIMELINE


Submitted07.10.2019
Accepted06.12.2019
Published Online30.06.2020

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