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DOI :10.26650/jot.2020.6.1.0036   IUP :10.26650/jot.2020.6.1.0036    Full Text (PDF)

Factors Affecting Food Choices of Millennials: How they Decide What to Eat?

Zehra Dilistan Shipman

Millennials, who are also known as generation Y, constitute an important group of consumers for the tourism and hospitality industry. Hence, the purpose of this study is to understand which factors affect their food choices and whether these factors show any difference for demographic variables. A quantitative research design using exploratory factor analysis is employed to understand the different dimensions of food choice behavior of millennials. The findings of the study have explored six factors that guide the food purchase of generation Y. In addition, the relative importance of each factor has provided a better understanding of the role of each dimension. Therefore, this study provides implications about how to address the demands of a generation, which could be considered a unique target market for the hospitality industry.

Keywords: Millennials, Food purchase, Restaurant industry

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APA

Shipman, Z.D. (2020). Factors Affecting Food Choices of Millennials: How they Decide What to Eat?. Journal of Tourismology, 6(1), 49-62. https://doi.org/10.26650/jot.2020.6.1.0036


AMA

Shipman Z D. Factors Affecting Food Choices of Millennials: How they Decide What to Eat?. Journal of Tourismology. 2020;6(1):49-62. https://doi.org/10.26650/jot.2020.6.1.0036


ABNT

Shipman, Z.D. Factors Affecting Food Choices of Millennials: How they Decide What to Eat?. Journal of Tourismology, [Publisher Location], v. 6, n. 1, p. 49-62, 2020.


Chicago: Author-Date Style

Shipman, Zehra Dilistan,. 2020. “Factors Affecting Food Choices of Millennials: How they Decide What to Eat?.” Journal of Tourismology 6, no. 1: 49-62. https://doi.org/10.26650/jot.2020.6.1.0036


Chicago: Humanities Style

Shipman, Zehra Dilistan,. “Factors Affecting Food Choices of Millennials: How they Decide What to Eat?.” Journal of Tourismology 6, no. 1 (May. 2024): 49-62. https://doi.org/10.26650/jot.2020.6.1.0036


Harvard: Australian Style

Shipman, ZD 2020, 'Factors Affecting Food Choices of Millennials: How they Decide What to Eat?', Journal of Tourismology, vol. 6, no. 1, pp. 49-62, viewed 4 May. 2024, https://doi.org/10.26650/jot.2020.6.1.0036


Harvard: Author-Date Style

Shipman, Z.D. (2020) ‘Factors Affecting Food Choices of Millennials: How they Decide What to Eat?’, Journal of Tourismology, 6(1), pp. 49-62. https://doi.org/10.26650/jot.2020.6.1.0036 (4 May. 2024).


MLA

Shipman, Zehra Dilistan,. “Factors Affecting Food Choices of Millennials: How they Decide What to Eat?.” Journal of Tourismology, vol. 6, no. 1, 2020, pp. 49-62. [Database Container], https://doi.org/10.26650/jot.2020.6.1.0036


Vancouver

Shipman ZD. Factors Affecting Food Choices of Millennials: How they Decide What to Eat?. Journal of Tourismology [Internet]. 4 May. 2024 [cited 4 May. 2024];6(1):49-62. Available from: https://doi.org/10.26650/jot.2020.6.1.0036 doi: 10.26650/jot.2020.6.1.0036


ISNAD

Shipman, ZehraDilistan. “Factors Affecting Food Choices of Millennials: How they Decide What to Eat?”. Journal of Tourismology 6/1 (May. 2024): 49-62. https://doi.org/10.26650/jot.2020.6.1.0036



TIMELINE


Submitted31.10.2019
Accepted24.11.2019
Published Online30.06.2020

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