Research Article


DOI :10.26650/jot.2022.8.1.1047512   IUP :10.26650/jot.2022.8.1.1047512    Full Text (PDF)

Turkish Customers’ Perceptions of Dining Experience in Asian Restaurants in Istanbul

Semra Aktaş Polat

This paper analyzes the perceptions of Turkish customers regarding their experiences at Asian restaurants in Istanbul. Within the scope of the study, 1,348 online reviews written in Turkish on TripAdvisor for Asian restaurants operating in Istanbul were analyzed with the latent Dirichlet allocation (LDA) algorithm and sentiment analysis. As a result of the analysis nine dimensions affecting the experiences of Turkish customers at Asian restaurants were determined, four of which were specific to the restaurant (view, staff, place, order) and five of which were related to food (real taste, food, sauce and spice, sushi, flavor). It was found that flavor and food are the main dimensions that positively affect Turkish customers’ Asian restaurant experiences. Order was found to be the most important dimension that negatively affects them. To my knowledge, this is the first study interpreting the perception of Turkish customers’ experiences of Asian restaurants through online reviews in Turkish.


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APA

Aktaş Polat, S. (2022). Turkish Customers’ Perceptions of Dining Experience in Asian Restaurants in Istanbul. Journal of Tourismology, 8(1), 27-48. https://doi.org/10.26650/jot.2022.8.1.1047512


AMA

Aktaş Polat S. Turkish Customers’ Perceptions of Dining Experience in Asian Restaurants in Istanbul. Journal of Tourismology. 2022;8(1):27-48. https://doi.org/10.26650/jot.2022.8.1.1047512


ABNT

Aktaş Polat, S. Turkish Customers’ Perceptions of Dining Experience in Asian Restaurants in Istanbul. Journal of Tourismology, [Publisher Location], v. 8, n. 1, p. 27-48, 2022.


Chicago: Author-Date Style

Aktaş Polat, Semra,. 2022. “Turkish Customers’ Perceptions of Dining Experience in Asian Restaurants in Istanbul.” Journal of Tourismology 8, no. 1: 27-48. https://doi.org/10.26650/jot.2022.8.1.1047512


Chicago: Humanities Style

Aktaş Polat, Semra,. Turkish Customers’ Perceptions of Dining Experience in Asian Restaurants in Istanbul.” Journal of Tourismology 8, no. 1 (May. 2024): 27-48. https://doi.org/10.26650/jot.2022.8.1.1047512


Harvard: Australian Style

Aktaş Polat, S 2022, 'Turkish Customers’ Perceptions of Dining Experience in Asian Restaurants in Istanbul', Journal of Tourismology, vol. 8, no. 1, pp. 27-48, viewed 20 May. 2024, https://doi.org/10.26650/jot.2022.8.1.1047512


Harvard: Author-Date Style

Aktaş Polat, S. (2022) ‘Turkish Customers’ Perceptions of Dining Experience in Asian Restaurants in Istanbul’, Journal of Tourismology, 8(1), pp. 27-48. https://doi.org/10.26650/jot.2022.8.1.1047512 (20 May. 2024).


MLA

Aktaş Polat, Semra,. Turkish Customers’ Perceptions of Dining Experience in Asian Restaurants in Istanbul.” Journal of Tourismology, vol. 8, no. 1, 2022, pp. 27-48. [Database Container], https://doi.org/10.26650/jot.2022.8.1.1047512


Vancouver

Aktaş Polat S. Turkish Customers’ Perceptions of Dining Experience in Asian Restaurants in Istanbul. Journal of Tourismology [Internet]. 20 May. 2024 [cited 20 May. 2024];8(1):27-48. Available from: https://doi.org/10.26650/jot.2022.8.1.1047512 doi: 10.26650/jot.2022.8.1.1047512


ISNAD

Aktaş Polat, Semra. Turkish Customers’ Perceptions of Dining Experience in Asian Restaurants in Istanbul”. Journal of Tourismology 8/1 (May. 2024): 27-48. https://doi.org/10.26650/jot.2022.8.1.1047512



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Submitted26.12.2021
Accepted05.03.2022
Published Online05.05.2022

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