Sustainability, Policy, and Global Impact: A Comparative Analysis

EnglishTürkçe

BÖLÜM


DOI :10.26650/B/SS10ET27.2024.008.01   IUP :10.26650/B/SS10ET27.2024.008.01    Tam Metin (PDF)

A Qualitative Analysis of Green Purchasing Behavior and Green Policy Building Recommendations Based on the Comparison of Azerbaijan, Kazakhstan and Turkey

Shynar Aldazhumanova, Zakariyya Vakılov

This qualitative research attempts to increase the potential of the trade in green goods segment in the markets of Azerbaijan, Kazakhstan and Turkey as well as finding the factors affecting purchasing intention of consumers towards green products. The green marketing concept proposed that such factors as green product price, green product quality, green advertisement, eco-labeling and packaging, environmental concern and green awareness affect the willingness of consumers to purchase environmentally friendly products. The research has been conducted in the form of semi-structured in-depth interviews with 25 participants from the three mentioned countries, identifying main factors affecting green purchase intention and comparing them with those found in the literature. The findings have been categorized separately for each country and the comparison of the countries with the similarities and differences across each factor was performed. Results of the analysis revealed that each of the factors had an influence on green purchase intention of consumers across three countries. Moreover, challenges and recommendations shared across the countries with regard to popularizing green market have been presented. In this way, besides contributing to the literature, it will assist policymakers in formulating and employing strategies to persuade eco-friendly purchasing, and it will give an opportunity for marketers to generate proper marketing strategies for drawing in clients and guaranteeing ideal sales.


Anahtar Kelimeler: Green product, Green policy, Green purchase intention
JEL Sınıflandırması : F18 , M31 , Q56

Referanslar

  • Aertsens, J., Mondelaers, K., Verbeke, W., Buysse, J., & Van Huylenbroeck, G. (2011). The influence of sub-jective and objective knowledge on attitude, motivations and consumption of organic food. Brit. Food J., 113, 1353-1378. google scholar
  • Agrawal, A. D., Das, M. (2013). Green Marketing: Sustainable Marketing Strategy, Vol 7, No 1 (2013):1731. google scholar
  • Alamsyah, D. P., Othman, N. A., Bakri, M. H., Udjaja, Y., & Aryanto, R. (2021). Green awareness through environmental knowledge and perceived quality. Management Science Letters, 271-280. doi:10.5267/j. msl.2020.8.006 google scholar
  • Alwitt, L.F., Pitts, R.E., (1996) Predicting purchase intentions for an environmentally sensitive product. J. Con-sum. Psychol, 5, 49-64. doi: 10.1207/s15327663jcp0501_03. google scholar
  • Boztepe, A. (2012). Green Marketing and Its Impact on Consumer Buying Behavior. European Journal of Economic and Political Studies 5(1). google scholar
  • Bamberg, S., (2003). How does environmental concern influence specific environmentally related behaviors? google scholar
  • A new answer to an old question. J. Environ. Psychol., 23, 21-32. doi: 10.1016/S0272-4944(02)00078-6. google scholar
  • Biswas, A., & Roy, M. (2015). Leveraging factors for sustained green consumption behaviour based on con-sumption value perceptions: Testing the structural model. Journal of Cleaner Production, 95, 332- 340. google scholar
  • Bridges, C., & Wilhelm, W.B. (2008). Going beyond green: The why and how of integrating sustainability into the marketing curriculum. Journal of Marketing Education, 30(1), 33-46. google scholar
  • Chang, H.H. & Chen, S.W. (2008). The impact of online store environment cues on purchase intention: trust and perceived risk as a mediatör. Online Information Review, 32(6), 818-41. google scholar
  • Chang, N. J., & Fong, C. M. (2010). Green product quality, green corporate image, green customer satisfaction, and green customer loyalty. African journal of business management, 4(13), 2836-2844. google scholar
  • Cherian, J., & Jacob, J. (2012). Green marketing: A study of consumers’ attitude towards environment friendly products. As^an social science, 8(12), 117. google scholar
  • Collins Marfo Agyeman. (2014). Consumers’ Buying Behavior Towards Green Products: An Exploratory Study, ISSN 2319-345X, www.ijmrbs.com Vol. 3, No. 1. google scholar
  • Dagher, G. K., & Itani, O. I. (2014). Factors influencing green purchasing behaviour: Empirical evidence from the Lebanese consumers. Journal of Consumer Behaviour, J. Consumer Behav., 13, 188- 195. google scholar
  • Daugbjerg, C., Smed, S., Andersen, L. M., & Schvartzman, Y. (2014). Improving eco-labelling as an environ-mental policy instrument: knowledge, trust and organic consumption. Journal of Environmental Policy & Planning, 16(4), 559-575. google scholar
  • Dekhili, S., & Achabou, M. A. (2013). Price fairness in the case of green products: enterprises’ policies and consumers’ perceptio google scholar
  • Suki, N. M. (2013). Green Awareness Effects on Consumers’ purchasing Decision: Some Insights from Malaysia.International Journal of Asia-Pacific Studies, 9(2). google scholar
  • Delafrooz, N., Taleghani, M., Nouri, B. (2014). Effect of green marketing on consumer purchase behavior, QScience Connect 2014:5, http://dx.doi.org/10.5339/connect.2014.5 google scholar
  • Divyapriyadharshini, N., Devayani, S., Agalya, V., & Gokulapriya, J. (2019). Consumer awareness towards green products and its impact. International Journal of Research and Innovation in Social Science, 3(10), 170-174. google scholar
  • Dunlap, R., & Jones, R. (2002). Environmental concern: Conceptual and measurement issues. In R. Dunlap, & W. Michelson (Eds.), Handbook of environmental sociology. Greenwood. google scholar
  • Hanson, M. A., (2013). Green ergonomics: Challenges and opportunities. Ergonomics, 56, 399-408. doi: 10.1080/00140139.2012.751457. google scholar
  • Hu, H., Parsa, H. G., & Self, J. (2010). The dynamics of green restaurant patronage. Cornell Hospitality Quar-terly, 51(3), 344- 362. https://doi.org/10.1177/1938965510370564 google scholar
  • Hyun, S. S., Kim, W., & Lee, M. J. (2011). The impact of advertising on patrons’ emotional responses, perceived value, and behavioral intentions in the chain restaurant industry: The moderating role of advertising-induced arousal. International Journal of Hospitality Management, 30(3), 689-700. google scholar
  • Jang, Y. J., Kim, W. G., & Lee, H. Y. (2015). Coffee shop consumers’ emotional attachment and loyalty to green stores: The moderating role of green consciousness. International Journal of Hospitality Management, 44, 146- 156. https://doi.org/10.1016/j.ijhm.2014.10.001 google scholar
  • Joshi, Y., Rahman, Z., (2019). Consumers’ sustainable purchase behaviour: Modeling the impact of psychological factors. Ecol. Econ.,159, 235-243. doi: 10.1016/j.ecolecon.2019.01.025. google scholar
  • Kareklas, I., Carlson, J. R., & Muehling, D. D. (2012). The role of regulatory focus and self-view in “green” advertising message framing. Journal of Advertising, 41(4), 25-39. google scholar
  • Khan, S. N., & Mohsin, M. (2017). The power of emotional value: Exploring the effects of values on green pro-duct consumer choice behavior. Journal of Cleaner Production, 150, 65- 74. doi:10.1016/j.jclepro.2017.02 google scholar
  • Kim, Y., Choi, S.M., (2005). Antecedents of green purchase behavior: An examination of collectivism, environ-mental concern, and pce. ACR N. Am. Adv. 2005 google scholar
  • Kirgiz, A. C. (2016). Green Marketing: A Case Study of the Sub-Industry in Turkey, edn.1, DOI:10.1057/9781137535894.0002 google scholar
  • Kong, W., Harun, A., Sulong, R. S., & Lily, J. (2014). The influence of consumers perception of green products on green purchase intention. International Journal of Asian Social Science, 4(8), 924-939. google scholar
  • Kumar, P., & Ghodeswar, B. M. (2015). Factors affecting consumers’ green product purchase decisions. Marke-ting Intelligence & Planning, 33(3), 330- 347. google scholar
  • Kumar, P., & Polonsky, M. J. (2017). An analysis of the green consumer domain within sustainability research: google scholar
  • 1975 to 2014. Australasian Marketing Journal, 25(2), 85-96. https://doi.org/10.1016/j.ausmj.2017.04.009 Kumar, P. (2017). Intents of green advertisements. Asia Pacific Journal of Marketing and Logistics. google scholar
  • Leonidou, L. C., Leonidou, C. N., Palihawadana, D., & Hultman, M. (2011). Evaluating the green advertising practices of international firms: a trend analysis. International Marketing Review. google scholar
  • Lin, S. T., & Niu, H. J. (2018). Green consumption: Environmental knowledge, environmental consciousness, social norms, and purchasing behavior. Business Strategy and the Environment, 27(8), 1679- 1688. google scholar
  • Liu, S., Kasturiratne, D., & Moizer, J. (2012). A hub-and-spoke model for multi-dimensional integration of green marketing and sustainable supply chain management. Industrial Marketing Management, 41(4), 581- 588. google scholar
  • Liu, X., Wang, C., Shishime, T., & Fujitsuka, T. (2012). Sustainable consumption: Green purchasing behaviours of urban residents in China. Sustainable Development, 20(4), 293-308. google scholar
  • Maichum, K., Parichatnon, S., Peng, K. C., (2016). Application of the extended theory of planned behavior model to investigate purchase intention of green products among thai consumers. Sustainability, 8, 1077. doi: 10.3390/su8101077 google scholar
  • Mainieri, T. et. al. (1997). Green buying: The influence of environmental concern on consumer behavior.Journal of Social Psychology, 137 (v), 189-204. google scholar
  • Majeed, A., Ahmed, I., & Rasheed, A. (2021). Investigating influencing factors on consumers’ choice behavior and their environmental concerns while purchasing green products in Pakistan. Journal of Environmental Planning and Management. DOI: 10.1080/09640568.2021.1922995 google scholar
  • Michaud, C., & Llerena, D. (2011). Green consumer behaviour: An experimental analysis of willingness to pay for remanufactured products. Business Strategic Environment, 20, 408- 420. google scholar
  • Mourad, M., Serag, Y., Ahmed, E., & Ahmed, Y. S. E. (2012). Perception of green brand in an emerging inno-vative market. European Journal of Innovation Management, 15(4), 514-537. google scholar
  • Rashid, N. A., (2009). Awareness of eco-label in Malaysia’s green marketing initiative. International Journal of Business and Management, 4(8), 132-41. google scholar
  • Ng, S., & Paladino, A. (2009). Examining the influences of intention to purchase green mobile phones among young consumers: An Empirical Analysis. ANZMAC, 1-8. google scholar
  • Parthasarathy, J., Govender & Govender, Tushya. (2016). The influence of green marketing on consumer purc-hase behavior. Environmental Economics, 7, 77-85. 10.21511/ ee.07(2).2016.8. google scholar
  • Paul, J., & Rana, J. (2012). Consumer behaviour and purchase intention for organic food. Journal of Consumer Marketing, 29(6), 412-422. google scholar
  • Paul, J., Parthasarathy, S., & Gupta, P. (2017). Exporting challenges of SMEs: A review and future research agenda. Journal of World Business, 52(3), 327-342. google scholar
  • Pavlou, P.A. (2003). Consumer acceptance of electronic commerce: integrating trust and risk with the technology acceptance model. International Journal of Electronic Commerce, 7(3), 101-34. google scholar
  • Polonsky, M. J. (1994). An introduction to green marketing. Electronic green journal, 1(2). google scholar
  • Poongodi, S., & Gowri, S., (2017). Green Marketing and Its Impact on Consumer Buying Behaviour on Green Products with Special Reference to Selected Districts of Tamilnadu, IOSR Journal of Humanities and Social Science (IOSR-JHSS), 22(11), Ver. 3, pp.78-82. google scholar
  • Ramayah, T., Lee, J. WC., and Mohamad, O. (2010). Green Product Purchase Intention: Some Insights from a Developing Country. Resources, Conservation and Recycling, 54 (v), 1419-1427. google scholar
  • Rao, A. R., & Bergen, M. E. (1992). Price premium variations as a consequence of buyers’ lack of information. google scholar
  • Rashid, N. R. N. A. (2009). Awareness of eco-label in Malaysia’s green marketing initiative. International Journal ofBusiness and Management, 4(8), 132-141. google scholar
  • Rittenhofer, I., & Povlsen, K. K. (2015). Organics, trust, and credibility: a management and media research perspective. Ecology and Society, 20(1). google scholar
  • Royne, M. B., Martinez, J., Oakley, J., & Fox, A. K., (2012). The Effectiveness Of Benefit Type And Price Endings In Green Advertising, Journal of Advertising, Vol. 41, No. 4, Special Issue on Green Advertising, pp. 85-102 (18 pages). https://www.jstor.org/stable/23410035 google scholar
  • Safari, A., Salehzadeh, R., Panahi, R., & Abolghasemian, S. (2018). Multiple pathways linking environmental knowledge and awareness to employees’ green behavior. Corporate Governance: The International Journal ofBusiness in Society, 18(1), 81-103. google scholar
  • Schahn, J., & Holzer, E. (1990). Studies of individual environmental concern: The role of knowledge, gender, and background variables. Environment and Behavior, 22, 767- 786. google scholar
  • Sharaf, M. A., & Perumal, S. (2018). How Does Green Products? Price and Availability Impact Malaysians? google scholar
  • Green Purchasing Behavior?. The Journal ofSocial Sciences Research, 4(3), 28-34. google scholar
  • Schiffman, L. G. & Kanuk, L. L. (2008). Consumer Behaviour (9th Edition). New Delhi, Prentice-Hall of India Pvt. Ltd., G-9. google scholar
  • Suki, N. M. (2016). Green product purchase intention: Impact of green brands, attitude, and knowledge. British Food Journal, 118(12), 2893–2910. https://doi.org/10.1108/BFJ-06-2016-0295 google scholar
  • Vlosky R., Ozanne, L. K., Fontenot, R. J. (1999). A conceptual model of US consumer willingness to pay for environmental certified wood products. Journal of Consumer Marketing 16(2), 122-140. DOI:10.1108/07 363769910260498. google scholar


PAYLAŞ




İstanbul Üniversitesi Yayınları, uluslararası yayıncılık standartları ve etiğine uygun olarak, yüksek kalitede bilimsel dergi ve kitapların yayınlanmasıyla giderek artan bilimsel bilginin yayılmasına katkıda bulunmayı amaçlamaktadır. İstanbul Üniversitesi Yayınları açık erişimli, ticari olmayan, bilimsel yayıncılığı takip etmektedir.