Effects of 4Ps Marketing Mix Strategies on Profitability Enhancement of Petroleum Companies in Afghanistan – A Case Study
Mir Abdullatif YahyaIn the current era of intense rivalry, organizations must develop effective marketing strategies to differentiate themselves and raise awareness about their products or services. The effective execution of optimal marketing mix strategies possesses the capability to augment brand equity as well as establish a formidable competitive position. Unfortunately, the implications of 4Ps marketing mix strategies on the profitability of petroleum businesses (especially automotive fuels and autogas, or LPG) in Afghanistan have received little attention and have not been adequately investigated. The current study sought to determine the effectiveness of 4Ps marketing mix strategies and their relationship to increasing the petroleum company’s profitability in Afghanistan. A case study approach was used to evaluate the marketing mix strategies applied by Zhakfar Petroleum, operated by the company Zhakfar Logistics and Services Ltd. Primary and secondary data was collected via personal interviews with the CEO, branch managers, finance managers, and the website of the company. Content analysis was used to evaluate the data obtained from both the survey and the sales data of the company. The research suggested that the company employed various marketing strategies related to “Product”, “Price”, “Place”, and “Promotion”, which demonstrated a significant growth rate of 34.51% during three months of marketing campaigns.
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APA
Yahya, M.A. (2024). Effects of 4Ps Marketing Mix Strategies on Profitability Enhancement of Petroleum Companies in Afghanistan – A Case Study. Istanbul Management Journal, 0(96), 32-58. https://doi.org/10.26650/imj.2024.96.1372899
AMA
Yahya M A. Effects of 4Ps Marketing Mix Strategies on Profitability Enhancement of Petroleum Companies in Afghanistan – A Case Study. Istanbul Management Journal. 2024;0(96):32-58. https://doi.org/10.26650/imj.2024.96.1372899
ABNT
Yahya, M.A. Effects of 4Ps Marketing Mix Strategies on Profitability Enhancement of Petroleum Companies in Afghanistan – A Case Study. Istanbul Management Journal, [Publisher Location], v. 0, n. 96, p. 32-58, 2024.
Chicago: Author-Date Style
Yahya, Mir Abdullatif,. 2024. “Effects of 4Ps Marketing Mix Strategies on Profitability Enhancement of Petroleum Companies in Afghanistan – A Case Study.” Istanbul Management Journal 0, no. 96: 32-58. https://doi.org/10.26650/imj.2024.96.1372899
Chicago: Humanities Style
Yahya, Mir Abdullatif,. “Effects of 4Ps Marketing Mix Strategies on Profitability Enhancement of Petroleum Companies in Afghanistan – A Case Study.” Istanbul Management Journal 0, no. 96 (Dec. 2024): 32-58. https://doi.org/10.26650/imj.2024.96.1372899
Harvard: Australian Style
Yahya, MA 2024, 'Effects of 4Ps Marketing Mix Strategies on Profitability Enhancement of Petroleum Companies in Afghanistan – A Case Study', Istanbul Management Journal, vol. 0, no. 96, pp. 32-58, viewed 22 Dec. 2024, https://doi.org/10.26650/imj.2024.96.1372899
Harvard: Author-Date Style
Yahya, M.A. (2024) ‘Effects of 4Ps Marketing Mix Strategies on Profitability Enhancement of Petroleum Companies in Afghanistan – A Case Study’, Istanbul Management Journal, 0(96), pp. 32-58. https://doi.org/10.26650/imj.2024.96.1372899 (22 Dec. 2024).
MLA
Yahya, Mir Abdullatif,. “Effects of 4Ps Marketing Mix Strategies on Profitability Enhancement of Petroleum Companies in Afghanistan – A Case Study.” Istanbul Management Journal, vol. 0, no. 96, 2024, pp. 32-58. [Database Container], https://doi.org/10.26650/imj.2024.96.1372899
Vancouver
Yahya MA. Effects of 4Ps Marketing Mix Strategies on Profitability Enhancement of Petroleum Companies in Afghanistan – A Case Study. Istanbul Management Journal [Internet]. 22 Dec. 2024 [cited 22 Dec. 2024];0(96):32-58. Available from: https://doi.org/10.26650/imj.2024.96.1372899 doi: 10.26650/imj.2024.96.1372899
ISNAD
Yahya, MirAbdullatif. “Effects of 4Ps Marketing Mix Strategies on Profitability Enhancement of Petroleum Companies in Afghanistan – A Case Study”. Istanbul Management Journal 0/96 (Dec. 2024): 32-58. https://doi.org/10.26650/imj.2024.96.1372899