Research Article

DOI :10.26650/ibr.2022.51.867283   IUP :10.26650/ibr.2022.51.867283    Full Text (PDF)

Customer Experience in Healthcare: Literature Review

Sümeyye Arslan KurtuluşEmrah Cengiz

This paper provides a perspective on customer experience in healthcare services. The aim of this paper is to make a literature research about customer experience in the healthcare sector. In this context, it is examined how customer experience in healthcare is measured, what dimensions it consists of and how customer experience in healthcare relates to other variables. This paper uses a comprehensive literature research method to customer experience in the healthcare sector. This paper suggests that there is no clear definition of the concept of customer experience in healthcare and it consists of many different dimensions. It is determined that there are very limited studies on customer experience in healthcare. Also a commonly accepted scale measuring the customer experience in healthcare has not been found in the literature. Variables related to customer experience in healthcare in previous studies have been identified. The variables related to customer experience in healthcare are found as customer satisfaction and customer loyalty. Previous studies have shown that providing a good customer experience is an important part of providing customer satisfaction and customer loyalty.

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Arslan Kurtuluş, S., & Cengiz, E. (2022). Customer Experience in Healthcare: Literature Review. Istanbul Business Research, 51(1), 291-312.


Arslan Kurtuluş S, Cengiz E. Customer Experience in Healthcare: Literature Review. Istanbul Business Research. 2022;51(1):291-312.


Arslan Kurtuluş, S.; Cengiz, E. Customer Experience in Healthcare: Literature Review. Istanbul Business Research, [Publisher Location], v. 51, n. 1, p. 291-312, 2022.

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Arslan Kurtuluş, Sümeyye, and Emrah Cengiz. 2022. “Customer Experience in Healthcare: Literature Review.” Istanbul Business Research 51, no. 1: 291-312.

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Arslan Kurtuluş, Sümeyye, and Emrah Cengiz. Customer Experience in Healthcare: Literature Review.” Istanbul Business Research 51, no. 1 (Jun. 2023): 291-312.

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Arslan Kurtuluş, S & Cengiz, E 2022, 'Customer Experience in Healthcare: Literature Review', Istanbul Business Research, vol. 51, no. 1, pp. 291-312, viewed 3 Jun. 2023,

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Arslan Kurtuluş, S. and Cengiz, E. (2022) ‘Customer Experience in Healthcare: Literature Review’, Istanbul Business Research, 51(1), pp. 291-312. (3 Jun. 2023).


Arslan Kurtuluş, Sümeyye, and Emrah Cengiz. Customer Experience in Healthcare: Literature Review.” Istanbul Business Research, vol. 51, no. 1, 2022, pp. 291-312. [Database Container],


Arslan Kurtuluş S, Cengiz E. Customer Experience in Healthcare: Literature Review. Istanbul Business Research [Internet]. 3 Jun. 2023 [cited 3 Jun. 2023];51(1):291-312. Available from: doi: 10.26650/ibr.2022.51.867283


Arslan Kurtuluş, Sümeyye - Cengiz, Emrah. Customer Experience in Healthcare: Literature Review”. Istanbul Business Research 51/1 (Jun. 2023): 291-312.


Published Online27.01.2022


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