Research Article


DOI :10.26650/jot.2023.9.1.1153011   IUP :10.26650/jot.2023.9.1.1153011    Full Text (PDF)

Analysis of Customer Reviews on Korean Restaurant Experience: The Case of Zomato Istanbul

Nihan YarmacıEla Nazlı KözSeray Evren

Globalization and the internet era have resulted in an increase in curiosity about different cultures and in an expansion of cultural diversity concerning food choice. In this direction the number of ethnic restaurants which carry the role of making known a culture’s gastronomic identity through food, service rituals and atmosphere has increased around the world. As a result choosing a restaurant has become more challenging for customers. In the process of making a decision about which restaurant to go to, online reviews are seen to be vital and reliable sources of information due to the information given by other customers. Today consumers have the power of greatly impacting the promotional activities of restaurants. Therefore the importance of online reviews, especially for ethnic restaurants which are distinct from ordinary restaurants due to bearing the responsibility of promoting another culture, is considered non-negotiable. The aim of this study is to analyse customer reviews on the Zomato platform regarding Korean restaurants located in Istanbul. For the purpose of the study 510 Turkish and English reviews made between November 2013 - May 2022 regarding eleven different Korean restaurants based in Istanbul were analyzed and coded under six main themes and thirty-seven sub themes following qualitative research methods and content analysis techniques. In line with the findings, it was discovered that Korean restaurant customers gave importance to the taste of food and beverages, staff and service, facility, price, authenticity and menu related issues respectively. 


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APA

Yarmacı, N., Köz, E.N., & Evren, S. (2023). Analysis of Customer Reviews on Korean Restaurant Experience: The Case of Zomato Istanbul. Journal of Tourismology, 9(1), 41-49. https://doi.org/10.26650/jot.2023.9.1.1153011


AMA

Yarmacı N, Köz E N, Evren S. Analysis of Customer Reviews on Korean Restaurant Experience: The Case of Zomato Istanbul. Journal of Tourismology. 2023;9(1):41-49. https://doi.org/10.26650/jot.2023.9.1.1153011


ABNT

Yarmacı, N.; Köz, E.N.; Evren, S. Analysis of Customer Reviews on Korean Restaurant Experience: The Case of Zomato Istanbul. Journal of Tourismology, [Publisher Location], v. 9, n. 1, p. 41-49, 2023.


Chicago: Author-Date Style

Yarmacı, Nihan, and Ela Nazlı Köz and Seray Evren. 2023. “Analysis of Customer Reviews on Korean Restaurant Experience: The Case of Zomato Istanbul.” Journal of Tourismology 9, no. 1: 41-49. https://doi.org/10.26650/jot.2023.9.1.1153011


Chicago: Humanities Style

Yarmacı, Nihan, and Ela Nazlı Köz and Seray Evren. Analysis of Customer Reviews on Korean Restaurant Experience: The Case of Zomato Istanbul.” Journal of Tourismology 9, no. 1 (Jul. 2024): 41-49. https://doi.org/10.26650/jot.2023.9.1.1153011


Harvard: Australian Style

Yarmacı, N & Köz, EN & Evren, S 2023, 'Analysis of Customer Reviews on Korean Restaurant Experience: The Case of Zomato Istanbul', Journal of Tourismology, vol. 9, no. 1, pp. 41-49, viewed 24 Jul. 2024, https://doi.org/10.26650/jot.2023.9.1.1153011


Harvard: Author-Date Style

Yarmacı, N. and Köz, E.N. and Evren, S. (2023) ‘Analysis of Customer Reviews on Korean Restaurant Experience: The Case of Zomato Istanbul’, Journal of Tourismology, 9(1), pp. 41-49. https://doi.org/10.26650/jot.2023.9.1.1153011 (24 Jul. 2024).


MLA

Yarmacı, Nihan, and Ela Nazlı Köz and Seray Evren. Analysis of Customer Reviews on Korean Restaurant Experience: The Case of Zomato Istanbul.” Journal of Tourismology, vol. 9, no. 1, 2023, pp. 41-49. [Database Container], https://doi.org/10.26650/jot.2023.9.1.1153011


Vancouver

Yarmacı N, Köz EN, Evren S. Analysis of Customer Reviews on Korean Restaurant Experience: The Case of Zomato Istanbul. Journal of Tourismology [Internet]. 24 Jul. 2024 [cited 24 Jul. 2024];9(1):41-49. Available from: https://doi.org/10.26650/jot.2023.9.1.1153011 doi: 10.26650/jot.2023.9.1.1153011


ISNAD

Yarmacı, Nihan - Köz, ElaNazlı - Evren, Seray. Analysis of Customer Reviews on Korean Restaurant Experience: The Case of Zomato Istanbul”. Journal of Tourismology 9/1 (Jul. 2024): 41-49. https://doi.org/10.26650/jot.2023.9.1.1153011



TIMELINE


Submitted02.12.2022
Accepted01.08.2023
Published Online29.08.2023

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