Research Article


DOI :10.26650/jot.2023.9.2.1347762   IUP :10.26650/jot.2023.9.2.1347762    Full Text (PDF)

Cruise Tourism in Japanese Coastal Cities: The Role of Revisit and Word-of-Mouth Intentions as Proxies for Behavior

U. Aytun Öztürk

This two-wave study was conducted within Japan’s cruise tourism landscape to augment existing research and delve into an understudied area by evaluating the role of destination revisit and word-of-mouth (WOM) intentions as surrogates for self-reported behaviors in inbound tourism. The study employs partial least squares structural equation modeling to analyze data collected in 2018 and 2022, exploring the relationships among overall satisfaction, repeat visitation rate, distance, and revisit and WOM intentions. The analysis of the estimation partition, consisting of 580 valid first-wave responses, helps isolate the critical factors associated with overall satisfaction, such as destination attractiveness, transportation, prices, and tourist attractions and facilities. Based on 77 valid responses gathered in the second wave, which as a sample size has been deemed sufficient for a post-hoc power analysis, the findings significantly reveal that cruise goers’ intentions correlate with self-reported behaviors for revisits and WOM, with intentions explaining 14.4% and 9.3% of the variance observed in the respective behaviors. These results emphasize intentions’ multifaceted role in predicting tourist behavior, underscoring the importance of context-specific constructs in tourism management and unveiling potential pathways for further exploration. The conclusion offers insights that may guide future research and industry practices in crafting strategies to enhance visitor satisfaction and loyalty. 


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APA

Öztürk, U.A. (2023). Cruise Tourism in Japanese Coastal Cities: The Role of Revisit and Word-of-Mouth Intentions as Proxies for Behavior. Journal of Tourismology, 9(2), 180-194. https://doi.org/10.26650/jot.2023.9.2.1347762


AMA

Öztürk U A. Cruise Tourism in Japanese Coastal Cities: The Role of Revisit and Word-of-Mouth Intentions as Proxies for Behavior. Journal of Tourismology. 2023;9(2):180-194. https://doi.org/10.26650/jot.2023.9.2.1347762


ABNT

Öztürk, U.A. Cruise Tourism in Japanese Coastal Cities: The Role of Revisit and Word-of-Mouth Intentions as Proxies for Behavior. Journal of Tourismology, [Publisher Location], v. 9, n. 2, p. 180-194, 2023.


Chicago: Author-Date Style

Öztürk, U. Aytun,. 2023. “Cruise Tourism in Japanese Coastal Cities: The Role of Revisit and Word-of-Mouth Intentions as Proxies for Behavior.” Journal of Tourismology 9, no. 2: 180-194. https://doi.org/10.26650/jot.2023.9.2.1347762


Chicago: Humanities Style

Öztürk, U. Aytun,. Cruise Tourism in Japanese Coastal Cities: The Role of Revisit and Word-of-Mouth Intentions as Proxies for Behavior.” Journal of Tourismology 9, no. 2 (Mar. 2024): 180-194. https://doi.org/10.26650/jot.2023.9.2.1347762


Harvard: Australian Style

Öztürk, UA 2023, 'Cruise Tourism in Japanese Coastal Cities: The Role of Revisit and Word-of-Mouth Intentions as Proxies for Behavior', Journal of Tourismology, vol. 9, no. 2, pp. 180-194, viewed 5 Mar. 2024, https://doi.org/10.26650/jot.2023.9.2.1347762


Harvard: Author-Date Style

Öztürk, U.A. (2023) ‘Cruise Tourism in Japanese Coastal Cities: The Role of Revisit and Word-of-Mouth Intentions as Proxies for Behavior’, Journal of Tourismology, 9(2), pp. 180-194. https://doi.org/10.26650/jot.2023.9.2.1347762 (5 Mar. 2024).


MLA

Öztürk, U. Aytun,. Cruise Tourism in Japanese Coastal Cities: The Role of Revisit and Word-of-Mouth Intentions as Proxies for Behavior.” Journal of Tourismology, vol. 9, no. 2, 2023, pp. 180-194. [Database Container], https://doi.org/10.26650/jot.2023.9.2.1347762


Vancouver

Öztürk UA. Cruise Tourism in Japanese Coastal Cities: The Role of Revisit and Word-of-Mouth Intentions as Proxies for Behavior. Journal of Tourismology [Internet]. 5 Mar. 2024 [cited 5 Mar. 2024];9(2):180-194. Available from: https://doi.org/10.26650/jot.2023.9.2.1347762 doi: 10.26650/jot.2023.9.2.1347762


ISNAD

Öztürk, U.Aytun. Cruise Tourism in Japanese Coastal Cities: The Role of Revisit and Word-of-Mouth Intentions as Proxies for Behavior”. Journal of Tourismology 9/2 (Mar. 2024): 180-194. https://doi.org/10.26650/jot.2023.9.2.1347762



TIMELINE


Submitted28.08.2023
Accepted07.11.2023
Published Online30.12.2023

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