Research Article


DOI :10.26650/jot.2023.9.1.1317899   IUP :10.26650/jot.2023.9.1.1317899    Full Text (PDF)

The Effect of Food Neophobia, Variety Seeking, and Food Consumption Motivation on Intention to Purchase Local Food

Hilal GündoğanHilmi Bahadır Akın

Since local food is considered essential to attract tourists to a destination, we focused on a number of negative and positive factors influencing the local food purchasing decision. In this context, the purpose of this study is to determine the effect of food neophobia, variety seeking and food consumption motivation on the intention to purchase local food through quantitative research. The data were obtained from 655 international tourists visiting Istanbul between May-August 2021 through a face-to-face survey and analyzed using Structural Equation Modeling (SEM), which validates the use of partial least squares (PLS). The results indicate that food neophobia, variety seeking, and food consumption motivation have a significant effect on the intention to purchase local food. Consequently, theoretical and practical recommendations were presented in line with the findings.


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APA

Gündoğan, H., & Akın, H.B. (2023). The Effect of Food Neophobia, Variety Seeking, and Food Consumption Motivation on Intention to Purchase Local Food. Journal of Tourismology, 9(1), 50-61. https://doi.org/10.26650/jot.2023.9.1.1317899


AMA

Gündoğan H, Akın H B. The Effect of Food Neophobia, Variety Seeking, and Food Consumption Motivation on Intention to Purchase Local Food. Journal of Tourismology. 2023;9(1):50-61. https://doi.org/10.26650/jot.2023.9.1.1317899


ABNT

Gündoğan, H.; Akın, H.B. The Effect of Food Neophobia, Variety Seeking, and Food Consumption Motivation on Intention to Purchase Local Food. Journal of Tourismology, [Publisher Location], v. 9, n. 1, p. 50-61, 2023.


Chicago: Author-Date Style

Gündoğan, Hilal, and Hilmi Bahadır Akın. 2023. “The Effect of Food Neophobia, Variety Seeking, and Food Consumption Motivation on Intention to Purchase Local Food.” Journal of Tourismology 9, no. 1: 50-61. https://doi.org/10.26650/jot.2023.9.1.1317899


Chicago: Humanities Style

Gündoğan, Hilal, and Hilmi Bahadır Akın. The Effect of Food Neophobia, Variety Seeking, and Food Consumption Motivation on Intention to Purchase Local Food.” Journal of Tourismology 9, no. 1 (Jul. 2024): 50-61. https://doi.org/10.26650/jot.2023.9.1.1317899


Harvard: Australian Style

Gündoğan, H & Akın, HB 2023, 'The Effect of Food Neophobia, Variety Seeking, and Food Consumption Motivation on Intention to Purchase Local Food', Journal of Tourismology, vol. 9, no. 1, pp. 50-61, viewed 20 Jul. 2024, https://doi.org/10.26650/jot.2023.9.1.1317899


Harvard: Author-Date Style

Gündoğan, H. and Akın, H.B. (2023) ‘The Effect of Food Neophobia, Variety Seeking, and Food Consumption Motivation on Intention to Purchase Local Food’, Journal of Tourismology, 9(1), pp. 50-61. https://doi.org/10.26650/jot.2023.9.1.1317899 (20 Jul. 2024).


MLA

Gündoğan, Hilal, and Hilmi Bahadır Akın. The Effect of Food Neophobia, Variety Seeking, and Food Consumption Motivation on Intention to Purchase Local Food.” Journal of Tourismology, vol. 9, no. 1, 2023, pp. 50-61. [Database Container], https://doi.org/10.26650/jot.2023.9.1.1317899


Vancouver

Gündoğan H, Akın HB. The Effect of Food Neophobia, Variety Seeking, and Food Consumption Motivation on Intention to Purchase Local Food. Journal of Tourismology [Internet]. 20 Jul. 2024 [cited 20 Jul. 2024];9(1):50-61. Available from: https://doi.org/10.26650/jot.2023.9.1.1317899 doi: 10.26650/jot.2023.9.1.1317899


ISNAD

Gündoğan, Hilal - Akın, HilmiBahadır. The Effect of Food Neophobia, Variety Seeking, and Food Consumption Motivation on Intention to Purchase Local Food”. Journal of Tourismology 9/1 (Jul. 2024): 50-61. https://doi.org/10.26650/jot.2023.9.1.1317899



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Submitted21.06.2023
Accepted16.08.2023
Published Online04.09.2023

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