Research Article


DOI :10.26650/jot.2022.8.2.1076966   IUP :10.26650/jot.2022.8.2.1076966    Full Text (PDF)

The Relationship Between Sales Success and Soft Success Factors in Travel Agencies

Zennübe IşıkAhmet Çavuş

The fact that travel agencies, one of the intermediaries of the distribution channel in the tourism sector, were seen as a business line dating to the nineteenth century. The main aim of the study is to investigate whether there is a relationship between the soft success factors (competence, reliability, empathy, communication, and responsiveness) of the type of travel agency employees and product sales success. Another aim of the study is to determine whether these two factors differ according to demographic variables. For this purpose, frequency, correlation, independent t-test, and one-way variance is used in the analysis of the data. In addition, Structural Equation analysis is used to create a model because of the correlation analysis. It is concluded that there is a positive and significant relationship between the soft success factors of travel agency employees and their product sales success. It is determined that there is no significant difference between the gender of the employees and the soft success factors and product sales success. It has been observed that employees with soft success factors are more effective in sales success. No study has been found that addresses the relationship between soft success factors and sales success in travel agencies, therefore it is thought to be an original paper that will contribute to the literature in this regard.


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APA

Işık, Z., & Çavuş, A. (2022). The Relationship Between Sales Success and Soft Success Factors in Travel Agencies. Journal of Tourismology, 8(2), 301-321. https://doi.org/10.26650/jot.2022.8.2.1076966


AMA

Işık Z, Çavuş A. The Relationship Between Sales Success and Soft Success Factors in Travel Agencies. Journal of Tourismology. 2022;8(2):301-321. https://doi.org/10.26650/jot.2022.8.2.1076966


ABNT

Işık, Z.; Çavuş, A. The Relationship Between Sales Success and Soft Success Factors in Travel Agencies. Journal of Tourismology, [Publisher Location], v. 8, n. 2, p. 301-321, 2022.


Chicago: Author-Date Style

Işık, Zennübe, and Ahmet Çavuş. 2022. “The Relationship Between Sales Success and Soft Success Factors in Travel Agencies.” Journal of Tourismology 8, no. 2: 301-321. https://doi.org/10.26650/jot.2022.8.2.1076966


Chicago: Humanities Style

Işık, Zennübe, and Ahmet Çavuş. The Relationship Between Sales Success and Soft Success Factors in Travel Agencies.” Journal of Tourismology 8, no. 2 (Feb. 2023): 301-321. https://doi.org/10.26650/jot.2022.8.2.1076966


Harvard: Australian Style

Işık, Z & Çavuş, A 2022, 'The Relationship Between Sales Success and Soft Success Factors in Travel Agencies', Journal of Tourismology, vol. 8, no. 2, pp. 301-321, viewed 1 Feb. 2023, https://doi.org/10.26650/jot.2022.8.2.1076966


Harvard: Author-Date Style

Işık, Z. and Çavuş, A. (2022) ‘The Relationship Between Sales Success and Soft Success Factors in Travel Agencies’, Journal of Tourismology, 8(2), pp. 301-321. https://doi.org/10.26650/jot.2022.8.2.1076966 (1 Feb. 2023).


MLA

Işık, Zennübe, and Ahmet Çavuş. The Relationship Between Sales Success and Soft Success Factors in Travel Agencies.” Journal of Tourismology, vol. 8, no. 2, 2022, pp. 301-321. [Database Container], https://doi.org/10.26650/jot.2022.8.2.1076966


Vancouver

Işık Z, Çavuş A. The Relationship Between Sales Success and Soft Success Factors in Travel Agencies. Journal of Tourismology [Internet]. 1 Feb. 2023 [cited 1 Feb. 2023];8(2):301-321. Available from: https://doi.org/10.26650/jot.2022.8.2.1076966 doi: 10.26650/jot.2022.8.2.1076966


ISNAD

Işık, Zennübe - Çavuş, Ahmet. The Relationship Between Sales Success and Soft Success Factors in Travel Agencies”. Journal of Tourismology 8/2 (Feb. 2023): 301-321. https://doi.org/10.26650/jot.2022.8.2.1076966



TIMELINE


Submitted21.02.2022
Accepted02.09.2022
Published Online25.11.2022

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