DOI :10.26650/B/SS18.2021.004.003   IUP :10.26650/B/SS18.2021.004.003    Tam Metin (PDF)

Turkish Television Series in India: Tracing the Alternative Circuits of Transnational Media Flow

Sushmita PanditSaayan Chattopadhyay

Turkish television series have become increasingly popular in India, particularly since the telecast of the dubbed version of Adını Feriha Koydum in 2015. While India has a strong market of regional language TV series or serials, as they are known locally, international shows, except for syndicated television content from the United States, have hardly been popular in traditional television broadcasting. However, the rising popularity of Turkish television series and their circulation through digital media in India have opened up a rich site for exploring changing practices of audience engagement with transnational television content. This paper draws from ethnographic fieldwork among audiences of Turkish television series in India. Presently, there are hardly any Turkish series available on Indian cable television channels, barring a few on video on demand (VoD) platforms. However, social media platforms, such as Facebook, video-sharing sites, like YouTube, and file-sharing torrent sites, have continued the circulation of Turkish television series in India. These alternative modes of distribution compel us to rethink the notions of technology, medium, and emerging viewing practices and underline the parallel, often illegitimate circuits of distribution and access to international television content. Hence, this paper broadly addresses how Turkish TV series become an emblematic instance of understanding transnational media flow through alternative digital channels in a neoliberal, developing country like India.


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