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DOI :10.26650/B/SS07SS49.2023.009.07   IUP :10.26650/B/SS07SS49.2023.009.07    Full Text (PDF)

Artificial Intelligence in Digital Journalism: Industry 4.0’s Imapct On Audience Experiences With New Media Practices

Stephen T. F. Poon

This chapter overviews audiences’ experiences with digital journalism by considering the advantages, disadvantages, and impacts of artificial intelligance (AI) in augmenting existing journalistic practices. As global societies witness the pervasive power of new media technologies, analyzing the potential and impact of AI in augmented journalism provides insights on how new technologies increase user engagement, change news consumption patterns, and shape the development of journalism practices. The main objective of the study is to understand digital journalism’s role as enablers of social progress in the digital economy. The second aim is to consider how journalists and media organizations navigate the challenges of AI in producing and disseminating news to a digital society. This chapter considers the point of view of audiences, media companies and journalists in order to understand traditional media’s transition to digital news presentation and production. While analyzing the current situation, the study conducts a literature review to discusses the advantages and challenges of augmented journalism’s use of AI by providing several examples to demonstrate its capacities. The research considers how digital journalism has changed consumers’ media usage and behavioral trends in news consumption before concluding by addressing the issues relevant to the future of the digital media industry in view of sustaining journalism’s role and the standards of professionalism in the era of Fourth Industrial Revolution (4IR).



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