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DOI :10.26650/CONS2025-1660073   IUP :10.26650/CONS2025-1660073    Full Text (PDF)

The Technology of Music, the Music of Technology From the Perspective of Mediatization

Serkan Karatay

The structure of new media environments has endowed numerous social, cultural, and personal practices with a representational value in the media. One such practice, music, frequently gains visibility in new media environments by drawing on references from traditional media. This visibility can extend from music itself to musicians, genres, subgenres, and styles. Music is not only responsive to advancements in media technologies but also to developments in electronic and computer technologies; its representation, form, production, distribution, and consumption are transformed in line with these changes. The latest technological advancement influencing the characteristics of music is the emergence of artificial intelligence, which has made music production possible through AI-driven processes. This development, which serves as a concrete indicator of music's interaction with technology, can also be examined within the context of mediatization, as artificial intelligence-driven music production applications are promoted through media channels. This study aims to discuss the increasingly intertwined relationship between music, technology, and media at a conceptual level and to analyze how this relationship is presented in news articles covering collaborations between artificial intelligence applications and musicians. The research employs an inductive framing analysis technique. The findings derived from the analysis are presented both qualitatively and quantitatively, revealing that news articles focusing on AI-musician collaborations heavily emphasize frames related to definition, musical elements, and human influence.

Keywords: Artificial intelligence, mediatization, music
DOI :10.26650/CONS2025-1660073   IUP :10.26650/CONS2025-1660073    Full Text (PDF)

Medyatizasyon Süreci Bağlamında Müziğin Teknolojisi, Teknolojinin Müziği

Serkan Karatay

Yeni medya ortamlarının yapısı, toplumsal, kültürel ve kişisel birçok uygulamaya, medyada temsil edilebilecek bir değer kazandırmıştır. Bu uygulamalardan biri olan müzik, geleneksel medyadan aldığı referansla yeni medya ortamlarında sıklıkla görünür hale gelmekte; bu görünürlük, müziğin kendisinden başlayarak müzisyene, türlere, alt türlere ve tarzlara kadar genişleyebilmektedir. Müzik, medya teknolojilerindeki gelişmelerin yanı sıra elektronik ve bilgisayar teknolojilerindeki ilerlemelere de duyarlıdır; temsili, biçimi, üretimi, dağıtımı ve tüketimi bu değişimler doğrultusunda dönüşmektedir. Müziğin karakteristiğine de etki etmekte olan teknolojik gelişmelerin sonuncusu yapay zekâ ile müzik üretiminin mümkün hale gelmesidir. Müziğin teknoloji ile etkileşiminin somut bir göstergesi olan bu gelişme, yapay zekâ ile müzik üretimini mümkün kılan uygulamaların medya araçlarıyla tanıtılmasıyla, medyatizasyon bağlamında da ele alınabilmektedir. Bu araştırma, müziğin teknoloji ve medya ile giderek sıkılaşan bağını kavramsal düzeyde tartışmayı ve yapay zekâ uygulamaları ile müzisyen iş birliklerini içeren haberlerde bu bağın nasıl sunulduğunu analiz etmeyi amaçlamaktadır. Çalışmada tümevarımsal çerçeveleme analizi tekniği kullanılmıştır. Analiz sonucunda elde edilen bulgular, nitel ve nicel olarak ortaya konmuş, yapay zekâ ve müzisyen iş birliğini konu edinen haberlerde tanımlama, müzikal unsurlar ve insan etkisi çerçevelerinin yoğun bir biçimde işlendiği görülmüştür

Keywords: Yapay zekâ, medyatizasyon, müzik

EXTENDED ABSTRACT


Advancing digital technologies and new media environments have led to a significant transformation by enabling the representation of social, cultural, and individual practices in the media. One of the domains most affected by these transformations is music. While traditionally represented in specific forms within conventional media, music has gained visibility in diverse ways within the new media ecosystem, with this visibility extending across various dimensions, from music production to consumption. Shaped by technological advancements, shifts in media envi ronments, and algorithmdriven processes, music consumption also influences music production. In this context, AIdriven music production can be regarded as a tangible manifestation of the evolving relationship between music and technology.

Music production processes have historically been closely intertwined with technology. Innovations ranging from instrument design to sound recording technologies have transformed musical practices and facilitated the emer gence of new genres. In this context, AIassisted music production represents one of the most recent and notable examples of technological advancement shaping musical practices. The use of artificial intelligence in composition, arrangement, and sound manipulation not only redefines creativity but also prompts a reevaluation of the artist’s role. Additionally, musicians who integrate AI applications into their production processes engage in collaborative interactions between artificial intelligence and human creativity.

The concept of mediatization provides a critical theoretical framework for understanding these transformations. Mediatization theory, when applied to the relationship between music and media, reveals how music production and consumption are integrated into media systems. Mediatization reshapes both the ways in which musical content is disseminated and the perception of music itself. Within this transformation, the increasing role of artificial intel ligence redefines both the traditional artist identity and the significance of the human element in music production.

This study examines news articles covering collaborations between AIassisted music applications and artists to understand the impact of AIassisted music production on the media. The research sample includes news reports on collaborations such as TimbalandSuno, Grimes Endel, and Imogen HeapMogen, as well as articles discussing Taryn Southern’s AI generated album I AM AI and Yacht’s AIassisted album Chain Tripping. By analyzing the framing strategies employed in these news articles, the study explores how media narratives surrounding AIassisted music are constructed. The research employs an inductive framing analysis, identifying key terms during the analysis process, establishing general framing codes based on the quantitative and qualitative aspects of these terms, and presenting framing examples.

The analysis results indicate that news articles covering AImusician collaborations are predominantly framed in a positive manner. AIassisted music production is largely presented as an innovative, creative, and transformative tool, with the human element remaining central and technology being positioned as a supportive component in the artistic process. Furthermore, critical frames related to issues such as copyright and ethical concerns appear to be less emphasized.

The study’s findings suggest that media content on AI and music collaborations contributes to the mediatization process of technologyassisted music. These news articles not only highlight AI applications but also focus on the musicians involved in these collaborations. The key thematic emphases in the coverage are categorized under three main aspects: AI applications, platform features, and collaborating musicians.

These collaborations, which leverage musicians' popularity to enhance the visibility and recognition of AI music applications, frame the production processes as easy, innovative, creative, productive, and exciting. The news articles emphasize that AIassisted music production is not limited to amateur or hobbyist users; instead, they highlight the satisfaction of professional and semiprofessional musicians with these applications. By doing so, they present AI assisted music production as a potential career enhancing opportunity for artists who are open to innovation.


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APA

Karatay, S. (2025). The Technology of Music, the Music of Technology From the Perspective of Mediatization. Conservatorium, 12(1), 275-297. https://doi.org/10.26650/CONS2025-1660073


AMA

Karatay S. The Technology of Music, the Music of Technology From the Perspective of Mediatization. Conservatorium. 2025;12(1):275-297. https://doi.org/10.26650/CONS2025-1660073


ABNT

Karatay, S. The Technology of Music, the Music of Technology From the Perspective of Mediatization. Conservatorium, [Publisher Location], v. 12, n. 1, p. 275-297, 2025.


Chicago: Author-Date Style

Karatay, Serkan,. 2025. “The Technology of Music, the Music of Technology From the Perspective of Mediatization.” Conservatorium 12, no. 1: 275-297. https://doi.org/10.26650/CONS2025-1660073


Chicago: Humanities Style

Karatay, Serkan,. “The Technology of Music, the Music of Technology From the Perspective of Mediatization.” Conservatorium 12, no. 1 (Aug. 2025): 275-297. https://doi.org/10.26650/CONS2025-1660073


Harvard: Australian Style

Karatay, S 2025, 'The Technology of Music, the Music of Technology From the Perspective of Mediatization', Conservatorium, vol. 12, no. 1, pp. 275-297, viewed 16 Aug. 2025, https://doi.org/10.26650/CONS2025-1660073


Harvard: Author-Date Style

Karatay, S. (2025) ‘The Technology of Music, the Music of Technology From the Perspective of Mediatization’, Conservatorium, 12(1), pp. 275-297. https://doi.org/10.26650/CONS2025-1660073 (16 Aug. 2025).


MLA

Karatay, Serkan,. “The Technology of Music, the Music of Technology From the Perspective of Mediatization.” Conservatorium, vol. 12, no. 1, 2025, pp. 275-297. [Database Container], https://doi.org/10.26650/CONS2025-1660073


Vancouver

Karatay S. The Technology of Music, the Music of Technology From the Perspective of Mediatization. Conservatorium [Internet]. 16 Aug. 2025 [cited 16 Aug. 2025];12(1):275-297. Available from: https://doi.org/10.26650/CONS2025-1660073 doi: 10.26650/CONS2025-1660073


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Karatay, Serkan. “The Technology of Music, the Music of Technology From the Perspective of Mediatization”. Conservatorium 12/1 (Aug. 2025): 275-297. https://doi.org/10.26650/CONS2025-1660073



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Submitted17.03.2025
Accepted01.05.2025
Published Online07.05.2025

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