Investigation of Human Resources Applications from Sustainability Perspective: An Empirical Study
Burcu Özgül, Serdar Bozkurt, Yonca GürolThis study conducted between November 2017 and October 2018 investigates companies included in the stock market sustainability index (BIST) in Istanbul. The focus of the research was on whether or not their sustainability works/ projects materialized, which shareholders were involved in this process and whether sustainability was integrated into their company activities. In addition, the issue of the relationship between sustainability studies and human resources applications and the question of whether or not human resources took a strategical role were investigated. 18 of the 44 companies included in the BIST Sustainability Index (41%) participated in the study. The result of the study shows that companies integrated sustainability into their corporate policies. Furthermore, the companies internalized sustainability with the aims of increasing corporate dignity and brand value, contributing to economic and social recovery, improving relations with shareholders and gaining trust from public opinion.
Sürdürülebilirlik Perspektifinden İnsan Kaynakları Uygulamalarının İncelenmesi: Görgül Bir Çalışma
Burcu Özgül, Serdar Bozkurt, Yonca GürolAraştırmada Kasım 2017- Ekim 2018 döneminde Borsa İstanbul (BIST) Sürdürülebilirlik Endeksi’nde yer alan şirketlerin yürütmekte oldukları sürdürülebilirlik çalışmalarını/projelerini hangi amaçlar doğrultusunda gerçekleştirdikleri, bu sürece hangi paydaşların dahil edildiği ve sürdürülebilirliğin şirket faaliyetlerine entegrasyonunun sağlanıp sağlanamadığı incelenmiştir. Ayrıca araştırmada, sürdürülebilirlik çalışmalarının insan kaynakları uygulamaları ile ilişkisi ve insan kaynaklarının stratejik bir rol üstlenip üstlenmedikleri araştırılmıştır. Araştırmaya, BİST Sürdürülebilirlik Endeksi’nde yer alan 44 şirketten 18’i katılmıştır (%41). Araştırma sonucu, şirketlerin sürdürülebilirliği kurumsal politikalarına entegre etmiş olduklarını göstermektedir. Yine şirketlerin; kurumsal itibarı ve marka değerini artırma, ekonomik ve sosyal kalkınmaya katkıda bulunma, paydaşlarla ilişkilerini geliştirme ve kamuoyunun güvenini kazanma gayeleriyle sürdürülebilirliği içselleştirdikleri görülmektedir.
The way that businesses obtain the human resources they need and protect natural resources, is through the concept of sustainable development. The idea of sustainable development was defined by the Brundtland Commission (1987) as “a development that meets today’s needs without compromising the ability of future generations to meet their own needs”. Corporate sustainability is a business approach that focuses on sustainable development. It is defined as the integration of economic, social, and environmental responsibilities with corporate governance principles into business management (Azapagic, 2003; Borsa İstanbul, 2014). The nature of the corporate sustainability paradigm argues that, by its very nature, these three responsibilities should be handled together without neglect. From this point of view, it is quite clear that enterprises should adopt strategies and activities that can meet the needs of themselves and their partners by protecting, maintaining, and developing both human and natural resources. To do this, it is vital that they regulate management tools, concepts, and systems. In the light of this, businesses adopt sustainability as an organizational culture, and formulate, and implement corporate sustainability strategies in line with the sustainability axis, considering the views of all stakeholders. They also publish their results in the form of sustainability reports on the principle of transparency and accountability. Moreover, businesses set up a sustainability committee to address economic, social, and environmental issues in terms of risk and strategic opportunities, and discuss their mission, vision, and strategies and their short- and long-term objectives in line with the sustainability paradigm.
The importance of human resources, which is one of the most important elements of intellectual capital, is an undeniable fact in the realization of the vision and mission of corporate sustainability. It is critically important for an enterprise to manage its human resources in line with the sustainability paradigm to achieve sustainability-oriented change. Among the various management systems involved in sustainability-driven transformation, the belief that human resources management has a central role in facilitating and supporting this transformation is striking in the current literature (Ramus & Steger 2000; Daily & Huang 2001; Vickers 2005; Jabbour & Santos 2008; Preuss, Haunschild & Matten 2009). In this context, the concept of sustainable human resources management gains importance for the enterprises to perform their activities in line with corporate sustainability. From this point of view, the purposes of this research are three-fold, namely, to ascertain the reason for the use of sustainability studies/projects carried out by the enterprises included in the BIST Sustainability Index, to determine which stakeholders are involved in this process, and to investigate the impact of sustainability studies on the human resources function and practices and their level. Also, it will be analyzed whether human resources managers play a strategic role in sustainability studies. According to Ehnert (2009), sustainable human resources management is the prolongation of strategic human resources management. It is, therefore, clear that the strategic role of human resources management should also be questioned and uncovered.
The sample of this study, which was conducted to measure the impact of corporate sustainability efforts on human resources practices and the strategic contribution and level of human resources management to these studies, involved 44 companies included in the BIST Sustainability Index between November 2017 and October 2018. These companies are preferred because their corporate sustainability performance levels are high.
In this study, the questionnaire technique was used as a data collection tool. The questions in the survey, which also includes a detailed literature review and the CRANET 2015-2016 Report on Turkey, were formed utilizing expressions which are accepted as an indication of the strategic role of this research. 18 of the 44 companies included in the BIST Sustainability Index (41%) participated in the survey. The results of the research show that the participant enterprises have integrated sustainability into their corporate policies. It can be said that businesses internalize sustainability to increase the corporate reputation and brand value, contribute to economic and social development, develop relations with stakeholders, and gain public confidence. Furthermore, it is understood that sustainability has an impact on human resources functions and practices, and it can be stated that the human resources department plays a strategic role.