Digitalization in Health

EnglishTürkçe

BÖLÜM


DOI :10.26650/B/LSB40.2024.035.05   IUP :10.26650/B/LSB40.2024.035.05    Tam Metin (PDF)

Increasing Digital health Literacy: Social Media Strategies

Büşra Gül, Gözde Yeşilaydın

In today’s world of digital transformation, individuals follow health-related information, news, and comments on social media platforms. They use virtual environments as a decision-making mechanism regarding their health, such as disease information, risks, appropriate treatment selection, and lifestyle changes. At this point, individuals must have the ability to access accurate and healthy information, read, understand, evaluate, and interpret the information they obtain, and benefit from this information most appropriately. In other words, they must have a digital health literacy level. With the widespread use of social media and the internet, the frequency of health searches and the importance of digital health literacy are increasing day by day. We need social media strategies to interact with social media users more effectively and with maximum benefit, thereby increasing the level of digital health literacy. In this section, what is the relationship between digital health literacy and social media? What role does social media play in developing digital health literacy? Are the strategies used by social media content producers also valid for the health sector? Questions will be answered.


Anahtar Kelimeler: Digitalization, Health Literacy, Social Media

Referanslar

  • Alipour, J., Payandeh, A. & Payandeh, A. (2022). Assessing the level of digital health literacy among healthcare workers of teaehing hospitals in the southeast of Iran, Informatlcs in Medlcı'ne Unlocked, 100868-100868. https://doi. org/10.1016/j.imu.2022.100868 google scholar
  • Assaye, B. T., Kassa, M. D., Belaehew, M., Birhanu, S. & Worku, A. (2023). Assoeiation of digital health literaey and in-formation-seeking behaviors among physieians during COVID-19 in Ethiopia: A eross-seetional study. Dlgltal Health, 9. https://doi.org/10.1177/20552076231180436 google scholar
  • Atik Taşkıran, I. (2018). The soeial media strategies of digital newspapers and the influenee of soeial media on the number of news read. Akdenlz Ünlversltesl İletlşlm Fakültesl Derglsl, 30, 218-240. google scholar
  • Attai, D.J., Cowher, M.S., Al-Hamadani, M., Sehoger, J.M., Staley, A.C. & Landereasper, J. (2015). Twitter soeial media is an effeetive tool for breast eaneer patient edueation and support: patient-reported outeomes by survey. Journal of Medlcal Internet Research, 17(7), e188. https://doi.org/10.2196/jmir.4721. google scholar
  • Choukou, M.-A., Sanehez-Ramirez, D. C., Pol, M. & Syed-Abdul, S. (2022). COVID-19 infodemie and digital health literaey in vulnerable populations: A seoping review. Dlgltal Health, 8, 205520762210769-205520762210769. https://doi. org/10.1177/20552076221076927 google scholar
  • Ekinei, Y., Tutgun-Ünal, A. & Tarhan, N. (2021). A literature review on digital health literaey. Bayterek Internatlonal Jo-urnal of Academlc Research. 4(2), 148-165. google scholar
  • El Bialy, S. & Ayoub, A.R. (2017). The trends of use of soeial media by medieal students. Educatlon ln Medlclne Journal, 9(1), 59-68. https://doi.org/10.21315/eimj2017.9.1.6 google scholar
  • Ertem, A. A. & Güzel, A. (2021). The relationship between health literaey and soeial media. Internatlonal Journal of Health Management and Strategles Research, 7(1), 245-260. https://doi.org/10.3389/fpubh.2022.1030887 google scholar
  • Etesaminia, S. & Bağeı Derinpınar, K. (2021). The role of soeial media in vaeeine hesitation. Internatlonal Journal of Health Management and Strategles Research, 7(2), 377-390. google scholar
  • EUPHA-HL (2023). Digital health literaey of sehoolehildren and teaehers in Germany. European Journal of Publlc Health, 33(2), https://doi.org/10.1093/eurpub/ekad160.738 google scholar
  • Feuerstein, M. (1999). Media literaey in support of eritieal thinking. Journal of Educatlonal Medla, 24(1), 43-54. https:// doi.org/10.1080/1358165990240104 google scholar
  • Fox, S. (2011). 80% of internet users look for health information online. Health Topies. Pew Researeh Center’s Internet & Ameriean Life Projeet; https://www.issuelab.org/resouree/healthtopies-80-of-internet-users look-for-healt-hinformation-online.html. google scholar
  • Fung, I.C., Tse, Z.T. & Fu, K.W. (2015). The use of soeial media in publie health surveillanee. Western Pac Survelll Response J, 6(2), 3-6. https://doi.org/10.5365/WPSAR.2015.6.1.019 google scholar
  • Gazmararian, J. A., Baker, D. W., Williams, M. V., Parker, R. M., Seott, T. L., Green, D. C., ... Koplan, J. P. (1999). Health Literaey Among Medieare Enrollees in a Managed Care Organization. JAMA, 281(6), 545-551. https://doi.org/10.1001/jama. 281.6.545 google scholar
  • Gedik, Y. (2020). A New Window in Marketing: Digital Marketing. Journal of Buslness ln the Dlgltal Age, 3(1), 63-75. google scholar
  • Gualtieri, L.N. (2009, 4-9 April). The doctor as the second oplnlon and the lnternet as the flrst. [Conferenee paper]. Pro-eeedings of the 27th International Conferenee on Human Faetors in Computing Systems, Boston, MA. https:// doi.org/10.1109/ITI.2009.5196045. google scholar
  • Hoffman, D. L. & Novak, T. P. (2012). Soclal medla strategy. The Routledge Companion to Strategie Marketing. Routledge google scholar
  • Huber, J., Woods, T., Fushi, A., Duong, M. T., Eidelman, A. S., Zalal, A. R., ... Carraseo-Labra, A. (2020). Soeial media researeh strategy to understand elinieian and publie pereeption of health eare messages. JDR Cllnlcal & Translatlonal Research, 5(1), 71-81. https://doi.org/10.1177/2380084419849439 google scholar
  • Laranjo, L., Arguel, A., Neves, A.L., Gallagher, A.M., Kaplan, R., Mortimer, N., Mendes, G.A. & Lau, A.Y. (2015). The influenee of soeial networking sites on health behavior ehange: a systematie review and meta-analysis. J Am Med Inform Assoc, 22(1), 243-256. https://doi.org/10.1136/amiajnl-2014-002841 google scholar
  • Maher, C.A., Lewis, L.K., Ferrar, K., Marshall. S., De Bourdeaudhuij, I. & Vandelanotte, C. (2014). Are health behavior ehange interventions that use online soeial networks effeetive? A systematie review. Journal of Medlcal Internet Research,16(2), e40. https://doi.org/10.2196/jmir.2952. google scholar
  • Marzo, R. R., Chen, H. W. J., Abid, K., Chauhan, S., Kaggwa, M. M., Essar, M. Y., … Lin, Y. (2022). Adapted digital health literacy and health information seeking behavior among lower income groups in Malaysia during the COVID-19 pandemic. Frontiers in public health, 10, 998272. https://doi.org/10.3389/fpubh.2022.998272. google scholar
  • Mills, A. J. & Plangger, K. (2015). Social media strategy for Online service brands. Service Industries Journal, 35(10), 521536. https://doi.org/10.1080/02642069.2015.1043277 google scholar
  • Ministry of Health. (2023, 13 Şubat). Sağlık Hizmetlerinde Tanıtım ve Bilgilendirme Faaliyetleri Hakkında Yönetmelik. Resmi Gazete. https://www.resmigazete.gov.tr/eskiler/2023/07/20230729-29.htm google scholar
  • Norman, C. D. & Skinner, H. A. (2006). eHealth literacy: essential skills for consumer health in a networked world. Jo-urnal of Medical Internet Research, 8(2), e9. https://doi.org/10.2196/jmir.8.2.e9. google scholar
  • Norman, C. D. (2012). Social media and health promotion. Global Health Promotion, 19(4), 3-6. https://doi.org/10.1177/ 1757975912464593 google scholar
  • Smailhodzic, E., Hooijsma, w., Boonstra, A. & Langley, D.J. (2016). Social media use in healthcare: A systematic review of effects on patients and on their relationship with healthcare professionals. BMC Health Services Research, 16, 442. https://doi.org/10.1186/s12913-016-1691-0 google scholar
  • Tanker, Ç. (2011, 30 November-2 December). Sosyal medya stratejileri. [Conference paper]. XVI. Türkiye’de İnternet Konferansı, İzmir, Türkiye. google scholar
  • Temür, N. & Aksoy, B. N. (2022). Digital health literacy in disease management. E-Journal of Dokuz Eylul University Nur-sing Faculty. 15(3), 413-417. https://doi.org/10.46483/deuhfed.1009986 google scholar
  • Turkish Statistical Institute. (2023, 25 December). Hanehalkı Bilişim Teknolojileri (BT) Kullanım Araştırması, 2022. https://data.tuik.gov.tr/Bulten/Index?p=Hanehalki-Bilisim-Teknolojileri-(BT)-Kullanim-Arastirmasi-2022-45587 google scholar
  • Turner-McGrievy, G.M. & Tate, D.F. (2013). weight loss social support in 140 characters or less: use of an online soci-al network in a remotely delivered weight loss intervention. Translational Behavioral Medicine, 3(3), 287-294. https://doi.org/10.1007/s13142-012-0183-y. google scholar
  • Valle, C.G., Tate, D.F., Mayer, D.K., Allicock, M. & Cai, J. (2013). A randomized trial of a Facebook based physical activity intervention for young adult cancer survivors. J Cancer Surviv, 7(3), 355-368. https://doi.org/10.1007/s11764-013-0279-5 google scholar
  • Vardarlıer, P. & Öztürk, C. (2020). The Role of Social Media Use in Health Communication. Sosyolojik Düşün, 5(1), 1-18. google scholar
  • wang, C., wu, X. & Qi, H. (2021, December). A comprehensive analysis of e-health literacy research focuses and trends. Healthcare, 10(1), 66. https://doi.org/10.3390/healthcare10010066 google scholar
  • world Health Organization. (2005). eHealth at WHO. https://www.who.int/observatories/global-observatory-for-ehealth (accessed on 17 December 2023). google scholar
  • world Health Organization. (2024, 6 Ocak). Managing the COVID-19 infodemic: Promoting healthy behavio-urs and mitigating the harm from misinformation and disinformation. https://www.who.int/news/item/ 23-09-2020-managing-the-covid-19-infodemic-promoting-healthy-behaviours-and-mitigating-the-harm-from-misinformation-and-disinformation google scholar
  • Xie, L. & Mo, P. K. (2023). Comparison of eHealth Literacy Scale (eHEALS) and Digital Health Literacy Instrument (DHLI) in assessing electronic health literacy in Chinese older adults: a mixed-methods approach. International Journal of Environmental Research and Public Health, 20(4), 3293. https://doi.org/10.3390/ijerph20043293 google scholar


PAYLAŞ




İstanbul Üniversitesi Yayınları, uluslararası yayıncılık standartları ve etiğine uygun olarak, yüksek kalitede bilimsel dergi ve kitapların yayınlanmasıyla giderek artan bilimsel bilginin yayılmasına katkıda bulunmayı amaçlamaktadır. İstanbul Üniversitesi Yayınları açık erişimli, ticari olmayan, bilimsel yayıncılığı takip etmektedir.