Journal of Data Analytics and Artificial Intelligence Applications

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DOI :10.26650/d3ai.1607791   IUP :10.26650/d3ai.1607791    Tam Metin (PDF)

Enhancing SME Operations with Machine Learning and Business Intelligence: A Case Study of Kolay.ai

Rabia Yörük

Small- and medium-sized enterprises (SMEs) face significant challenges in adopting advanced machine learning (ML) and business intelligence (BI) technologies because of limited resources, expertise, and financial constraints. This paper explores the transformative potential of ML and BI in improving financial management, customer engagement, and operational efficiency in SMEs by using Kolay.ai as a case study. Kolay.ai is a scalable, cloud-based platform that offers features such as sales prediction, customer segmentation through RFM analysis, personalised recommendations, and advanced data visualisation. These tools enable SMEs to optimise inventory management, enhance customer retention, and improve cross-selling opportunities. The platform also provides financial forecasting and company valuation tools, empowering SMEs to maintain healthy cash flows and make informed strategic decisions. By demonstrating Kolay.ai’s ability to streamline operations and enhance financial performance, this study highlights the practical implications and scalability of affordable, AI-driven BI solutions tailored to SME needs, contributing to the growing discourse on democratising access to advanced technologies. 

Anahtar Kelimeler: Business Intelligence, machine learning, predictive analytics, data visualisation, financial management, smes, cloud platforms, operational efficiency

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APA

Yörük, R. (2025). Enhancing SME Operations with Machine Learning and Business Intelligence: A Case Study of Kolay.ai. Journal of Data Analytics and Artificial Intelligence Applications, 0(0), -. https://doi.org/10.26650/d3ai.1607791


AMA

Yörük R. Enhancing SME Operations with Machine Learning and Business Intelligence: A Case Study of Kolay.ai. Journal of Data Analytics and Artificial Intelligence Applications. 2025;0(0):-. https://doi.org/10.26650/d3ai.1607791


ABNT

Yörük, R. Enhancing SME Operations with Machine Learning and Business Intelligence: A Case Study of Kolay.ai. Journal of Data Analytics and Artificial Intelligence Applications, [Publisher Location], v. 0, n. 0, p. -, 2025.


Chicago: Author-Date Style

Yörük, Rabia,. 2025. “Enhancing SME Operations with Machine Learning and Business Intelligence: A Case Study of Kolay.ai.” Journal of Data Analytics and Artificial Intelligence Applications 0, no. 0: -. https://doi.org/10.26650/d3ai.1607791


Chicago: Humanities Style

Yörük, Rabia,. “Enhancing SME Operations with Machine Learning and Business Intelligence: A Case Study of Kolay.ai.” Journal of Data Analytics and Artificial Intelligence Applications 0, no. 0 (Feb. 2025): -. https://doi.org/10.26650/d3ai.1607791


Harvard: Australian Style

Yörük, R 2025, 'Enhancing SME Operations with Machine Learning and Business Intelligence: A Case Study of Kolay.ai', Journal of Data Analytics and Artificial Intelligence Applications, vol. 0, no. 0, pp. -, viewed 5 Feb. 2025, https://doi.org/10.26650/d3ai.1607791


Harvard: Author-Date Style

Yörük, R. (2025) ‘Enhancing SME Operations with Machine Learning and Business Intelligence: A Case Study of Kolay.ai’, Journal of Data Analytics and Artificial Intelligence Applications, 0(0), pp. -. https://doi.org/10.26650/d3ai.1607791 (5 Feb. 2025).


MLA

Yörük, Rabia,. “Enhancing SME Operations with Machine Learning and Business Intelligence: A Case Study of Kolay.ai.” Journal of Data Analytics and Artificial Intelligence Applications, vol. 0, no. 0, 2025, pp. -. [Database Container], https://doi.org/10.26650/d3ai.1607791


Vancouver

Yörük R. Enhancing SME Operations with Machine Learning and Business Intelligence: A Case Study of Kolay.ai. Journal of Data Analytics and Artificial Intelligence Applications [Internet]. 5 Feb. 2025 [cited 5 Feb. 2025];0(0):-. Available from: https://doi.org/10.26650/d3ai.1607791 doi: 10.26650/d3ai.1607791


ISNAD

Yörük, Rabia. “Enhancing SME Operations with Machine Learning and Business Intelligence: A Case Study of Kolay.ai”. Journal of Data Analytics and Artificial Intelligence Applications 0/0 (Feb. 2025): -. https://doi.org/10.26650/d3ai.1607791



ZAMAN ÇİZELGESİ


Gönderim26.12.2024
Kabul23.01.2025
Çevrimiçi Yayınlanma27.01.2025

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