Human Factors in Aviation and Aerospace

SUBMITINFORMATION
EnglishTürkçe

Review Article


DOI :10.26650/hfaa.2024.1468721   IUP :10.26650/hfaa.2024.1468721    Full Text (PDF)

The Relationship between Brand Loyalty and Attachment Styles: A Research Model Proposal on the Turkish Civil Aviation Industry

Ceren Boyraz, Çağla Naz Gençoğlu, Pınar Türüt

Brand loyalty has become an important issue in today’s competitive business environment. Especially in the Turkish civil aviation sector, it is observed that brand loyalty plays a vital role in the success of airline companies in a rapidly developing and competitive environment. In this competitive environment, there is a necessity to establish emotional connections with customers to excel among rival firms by leveraging existing conditions effectively. Particularly, when individuals identify with a brand and establish a connection, their levels of loyalty increase, directly impacting company success. The main purpose of this study is to examine the relationship between brand loyalty and attachment styles in the Turkish civil aviation sector. In this context, it is planned to collect data through questionnaires from a sample of volunteer participants aged 18 and over who have previously traveled with airline companies. Based on the findings of this study, it is expected to find a significant relationship between brand loyalty and the attachment styles of airline passengers. This study aims to provide a new perspective on brand management and brand loyalty in the aviation sector, contributing significantly to the literature. At the same time, the findings are planned to be used in making sector-specific strategic decisions and formulating marketing strategies in the studies to be obtained by using the model. 

Keywords: Brand loyalty, Attachment styles, Turkish civil aviation, Airline companies
DOI :10.26650/hfaa.2024.1468721   IUP :10.26650/hfaa.2024.1468721    Full Text (PDF)

Marka Sadakati ile Bağlanma Stilleri Arasındaki İlişki: Türk Sivil Havacılık Sektörü Üzerine Bir Araştırma Modeli Önerisi

Ceren Boyraz, Çağla Naz Gençoğlu, Pınar Türüt

Marka sadakati, günümüz rekabetçi iş ortamında fazlasıyla önemli bir konu haline gelmiştir. Özellikle Türk sivil havacılık sektöründe, hızla gelişen ve rekabetin yoğun olduğu bir ortamda marka sadakatinin, havayolu şirketlerinin başarısında hayati bir rol oynadığı gözlemlenmektedir. Yoğun rekabetin yaşandığı bu ortamda, rakip firmalardan daha iyi olabilmek için mevcut şartları iyi kullanma zorunluluğu nedeniyle müşterilerle duygusal bağ kurmaya özen gösterilmesi gerekmektedir. Özellikle insanlar marka ile özdeşleştiklerinde ve onunla bağ kurduklarında sadakat düzeyleri artmakta ve bu da şirket başarısını doğrudan etkilemektedir. Bu çalışmanın temel amacı, Türk sivil havacılık sektöründe marka sadakati ile bağlanma stilleri arasındaki ilişkiyi derinlemesine incelemektir. Bu çerçevede, daha önce havayolu şirketlerinde seyahat deneyimi yaşamış 18 yaş ve üzeri gönüllü katılımcılardan oluşan bir örneklem üzerinden anketler aracılığı ile veri toplanması düşünülmüştür. Bu çalışmadan elde edilmesi hedeflenen bulgulara dayanarak, havayolu yolcularının marka sadakati ile bağlanma stilleri arasında anlamlı bir ilişki bulunması beklenmektedir. Bu çalışma, havacılık sektöründeki marka yönetimi ve marka sadakati konularında yeni bir bakış açısı sunmayı ve literatüre önemli bir katkı sağlamayı hedeflemektedir. Aynı zamanda, modelin kullanılmasıyla yürütülecek çalışmalarda elde edilecek bulguların, sektöre özgü stratejik kararların alınmasında ve pazarlama stratejilerinin oluşturulmasında kullanılması planlanmaktadır. 

Keywords: Marka sadakati, Bağlanma stilleri, Türk sivil havacılık, Havayolu şirketleri

EXTENDED ABSTRACT


Nowadays, competition between companies is increasing rapidly due to many reasons, such as the development of technology in many industries, from education to health, from transportation to textiles, the diversification of consumer demands, and the increase in the variety of production activities. Businesses should strive harder than in the past to attract and maintain the interest of customers and satisfy consumers emotionally as being a brand as a name. Creating a long-term relationship between brand and consumer has become important for companies. Businesses that have started to realize this have started to be informed about brand loyalty and to conduct research. The aviation sector is one of the leading developing industries. Due to the intense competition and the need to make good use of the conditions at hand to be even better than rival companies, care should be taken to establish emotional bonds with customers. Considering that loyal customers spread brand satisfaction by word of mouth, the importance of creating brand loyalty for reputation is revealed. Especially when people identify with the brand and can connect with it, their level of loyalty increases, which directly affects the success of the company. This research proposal is planned to examine the relationship between brand loyalty and attachment styles developed by Bowlby, which has not been studied in the Turkish civil aviation sector, and to provide data that may be functional for businesses in this direction. It aims to bring innovation to the aviation industry and to adopt customer-oriented strategies to sustain its existing success. It is expected to make a significant contribution to the literature on brand loyalty in the aviation industry and address these two concepts from a unique perspective.

Brand loyalty is an increasingly popular topic that marketing experts utilize in competitive situations. It has been associated with concepts such as repeat purchases, brand loyalty, and brand preference. It is a highly influential factor in ensuring that consumers remain customers. It enables customers to purchase the relevant product or service repeatedly without being influenced by the influence efforts of competitors. At the same time, brand loyalty is not only related to purchase behavior. It also includes making additional payments for the services offered, sharing the service or product received with people around them, and making recommendations. Since gaining new customers is more difficult and costly than retaining old ones, companies want to make their consumers loyal. Looking at the literature, the observation that brand loyalty has a positive effect on repurchase intention is one of the important factors.

On the other hand, the variable targeted to be examined in the study is attachment styles. Every living being has some physiological needs from the moment it is born. The mother, or caregiver, meets these needs and becomes a source of pleasure for the baby. A relationship begins to develop between the baby and the caregiver. Bowlby defines this relationship as 'attachment'. This attachment creates a sense of trust that is also effective in the person's future relationships. Attachment, which is a social behavior, affects a person's future development, relationships, and psychological adjustment. The concept of attachment can be discussed under three different sub-headings. These are secure, anxious/ambivalent, and avoidant attachment styles. When separated from their mother, each child's reaction may be different. Children's reactions hide a clue about their attachment styles. Securely attached individuals develop by establishing a warm and continuous relationship with the caregiver. Avoidant attachment prefers to ignore the caregiver when he/she is around. Anxious/ambivalent attachment experiences intense anxiety and is difficult to be comforted by anyone other than the caregiver. 

These two concepts have been studied in the literature in the context of other topics, but few studies have been found in the fields of industry and marketing. This research proposal aims to create a source and shed new light on the employees of the Turkish civil aviation sector, which is growing day by day. It is aimed to reveal to what extent it can be beneficial for airline companies to include consumer activities in their field of study. Continuity, an aspect of emotional attachment, refers to the tendency of consumers to maintain their relationship with the object of attachment. At this point, it can be said that emotional attachment should become an important resource for companies and should be used in customer relations. A high level of emotional attachment positively affects such things as the development of technology in many industries, from education to health, from transportation to textiles, the diversification of consumer demands, and the increase in the variety of production activities. Businesses should strive harder than in the past to attract and maintain the interest of customers and satisfy consumers emotionally, as well as being a brand as a name. Creating a long-term relationship between brand and consumer has become important for companies. Businesses that have started to realize this have started to be informed about brand loyalty and to conduct research. The aviation sector is one of the leading developing industries. Due to the intense competition and the need to make good use of the conditions at hand to be even better than rival companies, care should be taken to establish emotional bonds with customers. Considering that loyal customers spread brand satisfaction by word of mouth, the importance of creating brand loyalty for reputation is revealed. Especially when people identify with the brand and can connect with it, their level of loyalty increases, which directly affects the success of the company. This research proposal is planned to examine the relationship between brand loyalty and attachment styles developed by Bowlby, which has not been studied in the Turkish civil aviation sector, and to provide data that may be functional for businesses in this direction. It aims to bring innovation to the aviation industry and to adopt customer-oriented strategies to sustain its existing success. It is expected to make a significant contribution to the literature on brand loyalty in the aviation industry and address these two concepts from a unique perspective.

Brand loyalty is an increasingly popular topic that marketing experts utilize in competitive situations. It has been associated with concepts such as repeat purchases, brand loyalty, and brand preference. It is a highly influential factor in ensuring that consumers remain customers. It enables customers to purchase the relevant product or service repeatedly without being influenced by the influence efforts of competitors. At the same time, brand loyalty is not only related to purchase behavior. It also includes making additional payments for the services offered sharing the service/product received with people around them and making recommendations. Since gaining new customers is more difficult and costly than retaining old customers, companies want to make their consumers loyal. Looking at the literature, the observation that brand loyalty has a positive effect on repurchase intention is one of the important factors.

On the other hand, the variable targeted to be examined in the study is attachment styles. Every living being has some physiological needs from the moment it is born. The mother or caregiver meets these needs and becomes a source of pleasure for the baby. A relationship begins to develop between the baby and the caregiver. Bowlby defines this relationship as 'attachment'. This attachment creates a sense of trust that is also effective in the person's future relationships. Attachment, which is a social behavior, affects the person's future development, relationships, and psychological adjustment. The concept of attachment can be discussed under three different sub-headings. These are secure, anxious/ambivalent, and avoidant attachment styles. When separated from their mother, each child's reaction may be different. Children's reactions hide a clue about their attachment styles. Securely attached individuals develop by establishing a warm and continuous relationship with the caregiver. Avoidant attachment prefers to ignore the caregiver when he/she is around. Anxious/ambivalent attachment experiences intense anxiety and is difficult to be comforted by anyone other than the caregiver.

These two concepts have been studied in the literature in the context of other topics, but few studies have been found in the field of industry and marketing. This research proposal aims to create a source and shed new light on the employees of the Turkish Civil Aviation sector, which is growing day by day. It is aimed to reveal to what extent it can be beneficial for airline companies to include consumer activities in their field of study. Continuity, an aspect of emotional attachment, refers to the tendency of consumers to maintain their relationship with the object of attachment. At this point, it can be said that emotional attachment should become an important resource for companies and should be used in customer relations. A high level of emotional attachment positively affects the likelihood of the consumer's emotional attachment to the brand. In terms of the results of the research proposal, emotional attachment, and attachment styles are expected to affect brand loyalty. It is expected that the research recommendation will be implemented among consumers over the age of 18 who have had previous flight experiences.


PDF View

References

  • Aaker, D. A. (1997). Dimension of Brand PersonalitY. Journal of Marketing Research, 34, 347-56. google scholar
  • Ainsworth, M. D. S. (1967). Infancy in Uganda: Infant care and the growth of love. Johns Hopkins Press. google scholar
  • Ainsworth, M., Blehar, M., Wall, S., & Waters, E. (1978). Patterns of attachment. Lawrance Erlbaum Assosiates. google scholar
  • Algesheimer, R., Dholakia, U. M., & Herrmann, A. (2005). The socialinfluence of brand communitY: Evidence from European car clubs. Journal of Marketing,69(3), 19-34. google scholar
  • American PsYchological Association. (2018). Attachment. APA dictionary of psychology. google scholar
  • Ar, A. A. (2004). Marka ve Marka Stratejileri. istanbul: DetaY YaYıncılık. google scholar
  • Bahadır, Ş. (2006). Romantik ilişkilerde bağlanma stilleri, çatışma çözüm stratejileri ve olumsuz duygu durumunu düzenleme arasındaki ilişkinin incelenmesi [YaYınlanmamış Doktora Tezi]. Ankara Üniversitesi SosYal Bilimler Enstitüsü. google scholar
  • Belaid, S., & Behi, A. T. (2011). The role of attachment in building consumer-brand relationships: An empirical investigation in utilitarian consumption context. The Journal of Product and Brand Management, 20(1), 37-47. google scholar
  • Bidmon, S. (2017). How does attachment stYle influence the brand attachment- brand trust and brand loYaltY chain in adolescents? International Journal of Advertising,36(1), 164-189. google scholar
  • Boateng, H., Kosiba, J. P., Adam, D. R., Ofori, K. S., & Okoe, A. F. (2020). Examining brand loYaltY from an attachment theorY perspective. Marketing Intelligence & Planning, 38(4), 479-494. google scholar
  • Bowen, J.T., & Chen, S. L. (2001). The relationship between customer loYaltY and customer satisfaction. International Journal of Contem-porary Hospitality Management, 13(5), 213-217. google scholar
  • BowlbY, J. (1958). The nature of the child’s tie to his mother. International Journal of PsychoAnalysis,39, 350- 373. google scholar
  • BowlbY, J. (1969). Attachment and loss (2. baskı). Basic Books. google scholar
  • Bowlby, J. (1977). The making and breaking of affectional bonds: I. aetiology and psychopathology in the light of attachment theory. British Journal of Psychiatry, 130(3), 201-210. google scholar
  • Chaudhuri, A., & Holbrook, M. B. (2001). The chain of effects from brand trust and brand affect to brand performance: The role of brand LoYaltY. Journal of Marketing, 65(April): 81-93. google scholar
  • Cho, E., & Hwang, J. (2020). Drivers of consumer-based brand equitY: Atwo-countrY analYSİs of perceived brand origin and identitYex-pressiveness. International Marketing Review, 37(2), 241-259. google scholar
  • Delgado-Ballester, E., & Alemân, M. J. L. (2005). Does brand trust matter to brand equitY? Journal of Product & Brand Management, 14(3), 187-196. google scholar
  • Demir, P. (2015). Marka ve Marka Bilinirliği Yaratmak Advergaming ve Marka İlişkisi [YaYınlanmamış Yüksek Lisans Tezi] Bahçeşehir Üniversitesi SosYal Bilimler Enstitüsü. google scholar
  • Dick, A., & Basu, K. (1994). Customer LoYaltY: Toward an Integrated Conceptual Framework. Journal of the Academy of Marketing Science, 2(22), 99-113. google scholar
  • Dursun, M. (2011). Müşterilerin kurumsal imaj algısının müşteri bağlılığı üzerindeki etkisi: Hizmet sektöründe bir araştırma. İ.Ü. İşletme İktisadı Enstitüsü Yönetim Dergisi, 22(69), 97-118. google scholar
  • Erzen, E. (2016). Üç boYutlu bağlanma stilleri ölçeği. İnönü Üniversitesi Eğitim Fakültesi Dergisi, 17(3), 01-21. google scholar
  • Gounaris, S., & Stathakopoulos, V. (2004). Antecendents and consequences of brand loYaltY: an empirical studY. Journal of Brand Man-agement, 11(4), 283-306. google scholar
  • Gümüş, N., & Onurlubaş, E. (2020). Vestel marka cep telefonu kullanıcılarının marka deneYimlerinin tekrar satın alma kararlarına etkisi. Business and Management Studies: An International Journal, 8(1), 396-418. google scholar
  • Gürsu, C. (2019). Sosyal medya etkileşiminin ve marka ilişki kalitesinin marka sadakati üzerindeki etkisinin belirlenmesi [YaYınlanmamış Yüksek Lisans Tezi]. istanbul Üniversitesi. google scholar
  • Halitoğulları, H. (2018). Marka aşkı, marka sadakati ve ağızdan ağıza pazarlama ilişkisi: THY örneği [YaYınlanmamış Yüksek Lisans Tezi]. Balıkesir Üniversitesi SosYal Bilimler Enstitüsü. google scholar
  • Hazan, C., & Shaver, P. R. (1987). Romantic love conceptualized as an attachment process. Journal of Personality and Social Psychology, 52(3), 511-524. google scholar
  • Homburg, C., & Giering, A. (2001). Personal characteristics as moderators of the relationship between customer satisfaction and loYaltY. Psychology & Marketing, 18, 43-66. google scholar
  • Howard, J., & Sheth, J. (1969). The Theory of Buyer Behavior, WilleY, New York. google scholar
  • Huang, C., Fang, S., Huang, S., Chang, S., & Fang, S. (2014). “The impact of relational bonds on brand loYaltY: the mediating effect of brand relationship qualitY”, Managing Service Quality: An International Journal, Vol. 24 No. 2, pp. 184-204. google scholar
  • Huang, J. & Zhang, D. (2008). Customer value and brand loYaltY: Multi-dimensional empirical test. International Seminar on Future Information Technology and Management Engineering, 102106. google scholar
  • Hung, H. Y. (2014). Attachment, identification, and loYaltY: Examining mediating mechanisms across brand and brand communitY con-texts. Journal of Brand Management, 21(7-8), 594-614. google scholar
  • Hwang, J., & KandampullY, J. (2012). “The role of emotional aspects in Younger consumerBrand relationships”, Journal of Product and Brand Management, Vol. 21 No. 2, pp. 98-108. google scholar
  • Jahn, B., & Kunz, W. H. (2014). A brand like a friend-The influence of customer engagement with social media brand pages on brand relationships and loYaltY intentions. google scholar
  • Japutra, A., Ekinci, Y., & Simkin, L. (2014). Exploring brand attachment, itsdeterminants and outcomes. Journal of Strategic Marketing, 22(7),616-630. google scholar
  • Japutra, A., Ekinci, Y., & Simkin, L. (2018). Positive and negative behaviours resulting from brand attachment: The moderating effects of attachment stYles. European Journal of Marketing, 52(5/6), 1185-1202. google scholar
  • Jiao, S., Wang, X., Ma, C., & Deng, Y. (2024). How does sports e-commerce influence consumer behavior through short video live broad-cast platforms? Attachment theorY perspective. Asia Pacific Journal of Marketing and Logistics. google scholar
  • Kabiraj, S., & Shanmugan, J. (2010). Development of a conceptual framework for brand loYaltY: A euro-mediterranean perspective re-ceived (In revised form). Brand Management, 18, (4/5), 285-299. google scholar
  • LevY, S., & Hino, H. (2016). Emotional brand attachment: A factor in customer-bank relationships. International Journal of Bank Mar-keting, 34(2), 136-150. google scholar
  • Lin, Y. T., Chen, S. C., & Hung, C. S. (2011). The impacts of brand equitY, brand attachment, product involvement and repurchase intention on bicYcle users. African Journal of Business Management, 5(14), 5910-5919. google scholar
  • Mende, M., & Bolton, R. N. (2011). Why attachment security matters: How customers’ attachment styles influence their relationships with service firms and service emploYees. Journal of Service Research, 14(3), 285-301. google scholar
  • Mende, M., Bolton, R. N., & Bitner, M. J. (2013). Decoding customer-firm relationships: How attachment stYles help explain customers’ preferences for closeness, repurchase intentions, and changes in relationship breadth. Journal of Marketing Research, 50(1), 125-142. google scholar
  • Mikulincer, M., Hirschberger, G., Nachmias, O., & Gillath, O. (2001). The affective component of the secure base schema: Affective priming with representations of attachment securitY. Journal of Personality and Social Psychology, 81(2), 305-321. google scholar
  • Mkhize, L. (2010). The role of self concept in understanding brand experience, brand attachment and brand loyalty in the consumption of premium clothing brands [YaYınlanmamış Doktora Tezi]. UniversitY of Pretoria. google scholar
  • Moghadam, A.H., Tabriz, A. A., Khorshidi, G.H., & Menhaj, A. M.(2014). Investigating the Influence of Relationship QualitY on Passengers’ LoYaltY in Airline IndustrY. International Business and Management,8(2),34-40. google scholar
  • Oliver, R. L. (1999). Whence Customer LoYaltY? Journal of Marketing, 64(4), 33-44. google scholar
  • Özdemir, M., & Koçak, A. (2012). ilişkisel pazarlama çerçevesinde marka sadakatinin oluşumu ve bir model önerisi. Ankara Üniversitesi Siyasal Bilgiler Fakültesi Dergisi, 67(2), 127-156. google scholar
  • Palumbo, F., & Herbig, P. (2000). The multicultural context of brand loYaltY. European Journal of Innovation Management, 3(3), 116-124. google scholar
  • Park, W. C., MacInnis, D. J., Priester, J., Eisingerich, A. B., & Lacobucci, D. (2010). “Brand attachment and brand attitude strength: concep-tual and empirical differentiation of two critical brand equitY drivers”, Journal of Marketing, Vol. 74 No. 6, pp. 1-17. google scholar
  • Rahim, A. G. (2016). Perceived Service QualitY and Customer LoYaltY: The Mediating Effect of Passenger Satisfaction in the Nigerian Airline IndustrY. International Journal of Management and Economics, 52, 94-117. google scholar
  • Roberts, K. (2005). Lovemarks: Markaların ötesindeki gelecek. Çeviri: inci Berna KalınYazgan. istanbul: Kapital MedYa Hizmetleri. google scholar
  • Sağlam, B. Ç., & Sağlam, M. (2016). Marka güveni ve marka bağlılığının satın alma niYeti üzerine etkisi: Akıllı telefon pazarında bir araştırma. İşletme ve Sosyal Bilimler Araştırma Dergisi, 5(5), 34-43. google scholar
  • sektöründe bir araştırma. Beykent Üniversitesi Sosyal Bilimler Dergisi, 9(2), 58-67. google scholar
  • Şener, H. Y., & Behdioğlu, S. (2013). Müşteri sadakati oluşturmada müşterinin algıladığı değer, memnuniYet ve rakip işletmeYe geçme maliYeti: Bir spor merkezinde istatiksel uYgulama. Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 30, 165-180. google scholar
  • Swaminathan, V., StilleY, K. M., & Ahluwalia, R. (2009). When brand personalitY matters: The moderating role of attachment stYles. Journal of consumer research, 35(6), 985 - 1002. google scholar
  • Taghipourian, M. J., & Bakhsh, M. M. (2015). Brand Attachment: Affecting Factors and Consequences. International Journal of Engineering Research and Management, 2(11), 5-9. google scholar
  • Theng So, J., Grant Parsons, A., & Yap, S. F. (2013). “Corporate branding, emotional attachment and Brand loYaltY: the case of luxurY fashion branding”, Journal of Fashion Marketing and Management: An International Journal, Vol. 17 No. 4, pp. 403-423. google scholar
  • Thomson, M., MacInnis, D. J., & Park, C. W. (2005). The ties that bind: Measuring the strength of consumers’ emotional attachments to brands, Journal of Consumer Psychology 15(1): 77-91. google scholar
  • UzunkaYa, T. (2016). Marka sadakatinin tekrar satın alma niYetine etkisi ve GSM google scholar
  • Wilson, N., & SugiYanto, M. J. F. (2021). The Importance of Both Brand satisfaction and Brand attitude toward Brand loYaltY: A Compar-ative StudY within The Indonesian Aviation Sector. Jurnal Manajemen Bisnis Dan Kewirausahaan, 5(3), 336-341. google scholar

Citations

Copy and paste a formatted citation or use one of the options to export in your chosen format


EXPORT



APA

Boyraz, C., Gençoğlu, Ç.N., & Türüt, P. (2024). The Relationship between Brand Loyalty and Attachment Styles: A Research Model Proposal on the Turkish Civil Aviation Industry. Human Factors in Aviation and Aerospace, 1(1), 42-55. https://doi.org/10.26650/hfaa.2024.1468721


AMA

Boyraz C, Gençoğlu Ç N, Türüt P. The Relationship between Brand Loyalty and Attachment Styles: A Research Model Proposal on the Turkish Civil Aviation Industry. Human Factors in Aviation and Aerospace. 2024;1(1):42-55. https://doi.org/10.26650/hfaa.2024.1468721


ABNT

Boyraz, C.; Gençoğlu, Ç.N.; Türüt, P. The Relationship between Brand Loyalty and Attachment Styles: A Research Model Proposal on the Turkish Civil Aviation Industry. Human Factors in Aviation and Aerospace, [Publisher Location], v. 1, n. 1, p. 42-55, 2024.


Chicago: Author-Date Style

Boyraz, Ceren, and Çağla Naz Gençoğlu and Pınar Türüt. 2024. “The Relationship between Brand Loyalty and Attachment Styles: A Research Model Proposal on the Turkish Civil Aviation Industry.” Human Factors in Aviation and Aerospace 1, no. 1: 42-55. https://doi.org/10.26650/hfaa.2024.1468721


Chicago: Humanities Style

Boyraz, Ceren, and Çağla Naz Gençoğlu and Pınar Türüt. “The Relationship between Brand Loyalty and Attachment Styles: A Research Model Proposal on the Turkish Civil Aviation Industry.” Human Factors in Aviation and Aerospace 1, no. 1 (Mar. 2025): 42-55. https://doi.org/10.26650/hfaa.2024.1468721


Harvard: Australian Style

Boyraz, C & Gençoğlu, ÇN & Türüt, P 2024, 'The Relationship between Brand Loyalty and Attachment Styles: A Research Model Proposal on the Turkish Civil Aviation Industry', Human Factors in Aviation and Aerospace, vol. 1, no. 1, pp. 42-55, viewed 10 Mar. 2025, https://doi.org/10.26650/hfaa.2024.1468721


Harvard: Author-Date Style

Boyraz, C. and Gençoğlu, Ç.N. and Türüt, P. (2024) ‘The Relationship between Brand Loyalty and Attachment Styles: A Research Model Proposal on the Turkish Civil Aviation Industry’, Human Factors in Aviation and Aerospace, 1(1), pp. 42-55. https://doi.org/10.26650/hfaa.2024.1468721 (10 Mar. 2025).


MLA

Boyraz, Ceren, and Çağla Naz Gençoğlu and Pınar Türüt. “The Relationship between Brand Loyalty and Attachment Styles: A Research Model Proposal on the Turkish Civil Aviation Industry.” Human Factors in Aviation and Aerospace, vol. 1, no. 1, 2024, pp. 42-55. [Database Container], https://doi.org/10.26650/hfaa.2024.1468721


Vancouver

Boyraz C, Gençoğlu ÇN, Türüt P. The Relationship between Brand Loyalty and Attachment Styles: A Research Model Proposal on the Turkish Civil Aviation Industry. Human Factors in Aviation and Aerospace [Internet]. 10 Mar. 2025 [cited 10 Mar. 2025];1(1):42-55. Available from: https://doi.org/10.26650/hfaa.2024.1468721 doi: 10.26650/hfaa.2024.1468721


ISNAD

Boyraz, Ceren - Gençoğlu, ÇağlaNaz - Türüt, Pınar. “The Relationship between Brand Loyalty and Attachment Styles: A Research Model Proposal on the Turkish Civil Aviation Industry”. Human Factors in Aviation and Aerospace 1/1 (Mar. 2025): 42-55. https://doi.org/10.26650/hfaa.2024.1468721



TIMELINE


Submitted01.04.2024
Accepted17.05.2024
Published Online14.06.2024

LICENCE


Attribution-NonCommercial (CC BY-NC)

This license lets others remix, tweak, and build upon your work non-commercially, and although their new works must also acknowledge you and be non-commercial, they don’t have to license their derivative works on the same terms.


SHARE




Istanbul University Press aims to contribute to the dissemination of ever growing scientific knowledge through publication of high quality scientific journals and books in accordance with the international publishing standards and ethics. Istanbul University Press follows an open access, non-commercial, scholarly publishing.