It is the common opinion of social scientists that mass media is a great force that can influence and direct people. One of these posters is an important means of mass communication in terms of reaching many people. It is a graphic design product in terms of preparation. The main purpose and criterion of graphic communication is to communicate a message in a clear, economic and aesthetic way. Its economic means that the smallest number of visual images can transmit the highest number of information possible. This is also one of the basic rules of communication and each graphic element should be designed to increase the effect of the message. Planning is the first step in the design process. Within the framework of this plan, the design elements that would be appropriate to be included in the design are tried to be simplified and made easy to be perceived with the help of consultation and mind filter. Design elements that do not make any sense or have a meaning on their own (singular) are brought together around a purpose to create a new meaning. The new meaning and effect, that is, the integrity of all design elements, which emerge as a result of a special relationship, work or interaction between them in a creative way, is realized by means of visual invention. The most basic way to ensure the integrity of the various design elements is to create a balanced whole. Integrity prevents disintegration and clutter in the composition when properly constructed. When elements that are related to each other are grouped, elements with the same basic form, size, texture, color, or feeling can form the ideal integrity in a design. In a way, it is a dialectical interaction and the purpose of this union is to ensure the legibility and consistency of the design.

G.1. Definition of graphic design elements

On the poster floor, there are images of resistance against the coup attempt on the left side, images of the War of Independence on the right side, and faded (watermark).

G.1. Semiotics evaluation

Photographs of heroes who put their lives against the coup attempt constitute the semiotic reference of the poster. Armed photograph of Martyr Ömer Halisdemir and photographs of martyr female police officers stationed on a pale and blurred background expresses thankfulnes and gratitude to the soldiers and members of the police who were martyred in the coup attempt. The composition coming from the fluffy background towards the viewer refers to the presence of rescuers coming out of hopeless situations. It is seen that the Turkish Armed Forces prepared the poster for the 18 March Çanakkale Victory with the same semantic expression.

G.1. Graphic design evaluation

The poster design, which consists of photographs of coup heroes, is based on reality. The use of ready-made photography, which is considered to be an easy way for graphic design, has greatly reduced its artistic value. This design does not include any original structure in terms of design. The visuals in the foreground and in the background and the typographic elements related to the subject of the poster constitute integrity. The photos of Martyr Ömer Halisdemir and the women police officers who changed the course of the coup attempt were emphasized in the foreground by using prominent and large amounts. Stress; A direction, size, shape, texture, color, tone or line contrast can be achieved between the elements that should come to the forefront and those that should remain in the foreground. Concepts such as foreground and background are other visual design rules that should be mentioned with emphasis. A symmetrical balance has been created with the photos placed on both sides of the big photo and the background placed on both sides. Poster floor is divided into two parts as color. On the left side where the impact visuals are located, the yellow color is expressed in the right side where the War of Independence images are displayed in the twilight of the past.

Result

In the graphic design works with social content, it is a priority to have an effective (strong) structure before artistic and aesthetic concerns. An effective visual communication object should be of interest to the audience and be clear. Instead of gathering the audience’s attention at one point, a study that will divide the audience to different points and cause different interpretations leads to great losses in terms of meeting expectations. The posters prepared for the July 15 coup attempt are not problematic in terms of message expression, but the means used in the message expression are stuck in a narrow band. Considering the technological possibilities of today, it is very clear that they are very poor work. Moreover, the fact that it is prepared by professional agencies at secondary level is a very significant situation. A graphic design product should attract the attention of the target audience and visual elements should be handled with striking and unexpected approaches. The effective and arousing interest of the design depends on the fact that the visual elements to be used are handled with a comment other than the known, usual effects. While doing this, the designer should pay attention to the use of graphic language.