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TRANSLATION CREATIVITY: ANALYZING THE DEGREE OF USING CREATIVE STRATEGIES IN TRANSLATING IRANIAN TOURISM WEBSITES AND BROCHURES

Hossein Navidinia, Armin Younesi, Amir Raies Ozhan

Creativity is considered as a unique trait of human being. Due to this reason, in recent years, scholars in Translation Studies have paid much attention to this issue and have conducted many studies in this area with different text types. The purpose of this study is to analyze the degree of using creative strategies in the translation of tourism websites and brochures in the Iranian context. For so doing, twenty official brochures and ten webpages were selected as the data, and 255 sentences were randomly selected as the corpus of the study. Holst’s (2010) model of creativity was chosen as the theoretical framework of this study. According to the results, 81.56% of the sentences were rendered in non-creative way and 18.43 % of the sentences were rendered in a creative way. Also, the main adopted strategies were direct and oblique translation. It was concluded that opposing to the nature of tourism discourse and language, which should be both evoking and informative, these translations could not be persuasive and meet the requirements of a tourism discourse.

Keywords: Creativity, creative strategies, tourism, translation.

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APA

Navidinia, H., Younesi, A., & Ozhan, A.R. (2015). TRANSLATION CREATIVITY: ANALYZING THE DEGREE OF USING CREATIVE STRATEGIES IN TRANSLATING IRANIAN TOURISM WEBSITES AND BROCHURES. Istanbul University Journal of Translation Studies, 0(10), 11-28. https://doi.org/null


AMA

Navidinia H, Younesi A, Ozhan A R. TRANSLATION CREATIVITY: ANALYZING THE DEGREE OF USING CREATIVE STRATEGIES IN TRANSLATING IRANIAN TOURISM WEBSITES AND BROCHURES. Istanbul University Journal of Translation Studies. 2015;0(10):11-28. https://doi.org/null


ABNT

Navidinia, H.; Younesi, A.; Ozhan, A.R. TRANSLATION CREATIVITY: ANALYZING THE DEGREE OF USING CREATIVE STRATEGIES IN TRANSLATING IRANIAN TOURISM WEBSITES AND BROCHURES. Istanbul University Journal of Translation Studies, [Publisher Location], v. 0, n. 10, p. 11-28, 2015.


Chicago: Author-Date Style

Navidinia, Hossein, and Armin Younesi and Amir Raies Ozhan. 2015. “TRANSLATION CREATIVITY: ANALYZING THE DEGREE OF USING CREATIVE STRATEGIES IN TRANSLATING IRANIAN TOURISM WEBSITES AND BROCHURES.” Istanbul University Journal of Translation Studies 0, no. 10: 11-28. https://doi.org/null


Chicago: Humanities Style

Navidinia, Hossein, and Armin Younesi and Amir Raies Ozhan. “TRANSLATION CREATIVITY: ANALYZING THE DEGREE OF USING CREATIVE STRATEGIES IN TRANSLATING IRANIAN TOURISM WEBSITES AND BROCHURES.” Istanbul University Journal of Translation Studies 0, no. 10 (Dec. 2024): 11-28. https://doi.org/null


Harvard: Australian Style

Navidinia, H & Younesi, A & Ozhan, AR 2015, 'TRANSLATION CREATIVITY: ANALYZING THE DEGREE OF USING CREATIVE STRATEGIES IN TRANSLATING IRANIAN TOURISM WEBSITES AND BROCHURES', Istanbul University Journal of Translation Studies, vol. 0, no. 10, pp. 11-28, viewed 23 Dec. 2024, https://doi.org/null


Harvard: Author-Date Style

Navidinia, H. and Younesi, A. and Ozhan, A.R. (2015) ‘TRANSLATION CREATIVITY: ANALYZING THE DEGREE OF USING CREATIVE STRATEGIES IN TRANSLATING IRANIAN TOURISM WEBSITES AND BROCHURES’, Istanbul University Journal of Translation Studies, 0(10), pp. 11-28. https://doi.org/null (23 Dec. 2024).


MLA

Navidinia, Hossein, and Armin Younesi and Amir Raies Ozhan. “TRANSLATION CREATIVITY: ANALYZING THE DEGREE OF USING CREATIVE STRATEGIES IN TRANSLATING IRANIAN TOURISM WEBSITES AND BROCHURES.” Istanbul University Journal of Translation Studies, vol. 0, no. 10, 2015, pp. 11-28. [Database Container], https://doi.org/null


Vancouver

Navidinia H, Younesi A, Ozhan AR. TRANSLATION CREATIVITY: ANALYZING THE DEGREE OF USING CREATIVE STRATEGIES IN TRANSLATING IRANIAN TOURISM WEBSITES AND BROCHURES. Istanbul University Journal of Translation Studies [Internet]. 23 Dec. 2024 [cited 23 Dec. 2024];0(10):11-28. Available from: https://doi.org/null doi: null


ISNAD

Navidinia, Hossein - Younesi, Armin - Ozhan, AmirRaies. “TRANSLATION CREATIVITY: ANALYZING THE DEGREE OF USING CREATIVE STRATEGIES IN TRANSLATING IRANIAN TOURISM WEBSITES AND BROCHURES”. Istanbul University Journal of Translation Studies 0/10 (Dec. 2024): 11-28. https://doi.org/null



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Published Online09.02.2015

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